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Lexus “Rise To It” 2024

Lexus “Rise To It” (2024) is a Lexus commercial directed by Elliott Power for The & Partnership, produced by Love Song. It won one award: Clio Sports 2024 Bronze — Film Craft / Cinematography.

A young tennis player's journey from childhood dreams to professional aspirations, highlighting the dedication and challenges faced on the path to success, all while subtly featuring Lexus.

Video: LOVE SONG on Vimeo

Shot by shot

  1. A young man with dark, curly hair, wearing a blue shirt, looks down with his hand near his chin in a dimly lit, hazy interior.© Lexus0:07
  2. A young person with short dark hair and a gold chain looks contemplatively to the right, with soft light from a window in the background.© Lexus0:08
  3. A baby in a crib looks up as a woman's hand gently touches its face, then the woman smiles at the baby in a cozy room.© Lexus0:10
  4. A male tennis player in a grey jacket and black shorts swings a tennis racket on a clay court at night, with empty stadium seats in the background.© Lexus0:19
  5. A young boy in a tracksuit practices tennis on a clay court at night, while a coach crouches in the background.© Lexus0:20
  6. A blurry shot of a person's back and shoulder, with a tennis racket and a bright light source in the background, as if playing in the rain.© Lexus0:23
  7. A young man in a dark jacket and cap stands alone in a smoky, dark environment, looking up.© Lexus0:30
  8. A silhouetted figure, possibly a male, is seen through a hazy, smoky environment, swinging a tennis racket.© Lexus0:31
  9. A young man in a white tank top looks up with a determined expression in a dimly lit room.© Lexus0:35
  10. A tennis player in athletic wear bounces a tennis ball on a clay court in a stadium at night.© Lexus0:38
  11. A young male athlete in a red and green tracksuit shouts with visible breath in a dark, empty stadium.© Lexus0:42
  12. A young male tennis player in a retro tracksuit hits a tennis ball on a wet, yellow court, with rain falling heavily around him.© Lexus0:47

Stills © Lexus. Made by The & Partnership, Love Song and Elliott Power.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The journey of a tennis player, from childhood to pro, with Lexus as a silent partner.

Tagline: “Lexus, rise to it.”

journey of an athleteflashbacks to childhoodovercoming adversitymentorshipdream bigsilent support

The cut

Length
60 s
Shots
42
Average shot
1.4 s

What creatives use Lexus “Rise To It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lexus “Rise To It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with dark, curly hair, wearing a blue shirt, looks down with his hand near his chin in a dimly lit, hazy interior.© LexusA young person with short dark hair and a gold chain looks contemplatively to the right, with soft light from a window in the background.© LexusA baby in a crib looks up as a woman's hand gently touches its face, then the woman smiles at the baby in a cozy room.© LexusA male tennis player in a grey jacket and black shorts swings a tennis racket on a clay court at night, with empty stadium seats in the background.© Lexus
    Frames from Lexus “Rise To It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lexus “Rise To It” in order, with its length, framing and what happens in it.

    A young man with dark, curly hair, wearing a blue shirt, looks down with his hand near his chin in a dimly lit, hazy interior.© LexusA young person with short dark hair and a gold chain looks contemplatively to the right, with soft light from a window in the background.© LexusA baby in a crib looks up as a woman's hand gently touches its face, then the woman smiles at the baby in a cozy room.© LexusA male tennis player in a grey jacket and black shorts swings a tennis racket on a clay court at night, with empty stadium seats in the background.© LexusA young boy in a tracksuit practices tennis on a clay court at night, while a coach crouches in the background.© LexusA blurry shot of a person's back and shoulder, with a tennis racket and a bright light source in the background, as if playing in the rain.© Lexus
    Length: 60 s · Shots: 42 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a journey of an athlete

    Before you present an idea, you need to know who has done it, and how.

    Lexus “Rise To It” is built on a journey of an athlete. Search the library by idea to see every spot that uses it.

    NBA “Start to Finish”© NBAIntact Insurance “Milano Cortina Winter Games”© Intact InsuranceNational Lottery Belgium “Loena Hendrickx”© National Lottery BelgiumDocomo “Style '20”© Docomo
    NBA · Intact Insurance · National Lottery Belgium · Docomo

More commercials by Elliott Power

More from The & Partnership

Award-winning auto commercials

Questions

Who directed the Lexus “Rise To It” commercial?

Elliott Power directed it, produced by Love Song, for the agency The & Partnership.

Which agency made Lexus “Rise To It”?

The & Partnership created it for Lexus (2024).

What awards did Lexus “Rise To It” win?

1 awards, including Clio Sports 2024 Bronze — Film Craft / Cinematography.

What is the tagline of Lexus “Rise To It”?

“Lexus, rise to it.”

Sources for the credits and awards

clios.com