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Burberry “A Good Sport” 2026

Burberry “A Good Sport” (2026) is a Burberry commercial directed by Elliott Power for Lane & Associates, produced by Holmes Production. It won one award: Ciclope 2026 Bronze Craft Post-Production – Editing | Short Form.

A diverse group of people, from players to fans, share their passion for football and the anticipation of a big game, all while showcasing Burberry's timeless style.

Video: Burberry on YouTube

Shot by shot

  1. A determined man in his 40s, wearing a white polo shirt, looks intently at the camera while speaking outdoors during golden hour.© Burberry0:00
  2. A close-up, high-angle shot shows a white line marker being pushed across a green grass field, leaving a trail of white powder.© Burberry0:09
  3. A male figure, silhouetted, walks away from the camera down a stadium tunnel towards a bright, empty stadium.© Burberry0:17
  4. A young blonde woman in a trench coat sits alone in a dark, empty stadium, looking off to the side with a thoughtful expression.© Burberry0:25
  5. Three young men walk across a grassy field, one carrying a duffel bag, as two children in soccer uniforms run past in the foreground.© Burberry0:30
  6. A person's foot, wearing a black shoe with a Burberry logo and cuffed jeans, stands on green grass in soft sunlight.© Burberry0:38
  7. A young boy with short hair looks intently to the right, his face illuminated by soft light, in a close-up shot.© Burberry0:45
  8. A person in light shorts and a jacket kicks a blue and white soccer ball across a grassy field, with another person's legs visible in the background.© Burberry0:54
  9. A close-up of an older person with headphones and a microphone, speaking intently, with a blurred background of other people.© Burberry0:59
  10. Two people's hands are clasped together, one wearing a brown jacket, in a dimly lit interior setting.© Burberry1:07
  11. A large crowd of diverse people in casual attire cheer and raise their arms in a stadium during a sporting event.© Burberry1:11
  12. A wide shot captures a massive crowd of people cheering and clapping in a stadium, with a green field visible on the left.© Burberry1:15

Stills © Burberry. Made by Lane & Associates, Holmes Production and Elliott Power.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Football as a metaphor for life's passion, community, and enduring style.

sports as lifecommunity gatheringanticipation buildsdiverse castbehind the scenesgame day excitement

The cut

Length
88 s
Shots
83
Average shot
1.1 s

What creatives use Burberry “A Good Sport” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Burberry “A Good Sport”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A determined man in his 40s, wearing a white polo shirt, looks intently at the camera while speaking outdoors during golden hour.© BurberryA close-up, high-angle shot shows a white line marker being pushed across a green grass field, leaving a trail of white powder.© BurberryA male figure, silhouetted, walks away from the camera down a stadium tunnel towards a bright, empty stadium.© BurberryA young blonde woman in a trench coat sits alone in a dark, empty stadium, looking off to the side with a thoughtful expression.© Burberry
    Frames from Burberry “A Good Sport”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Burberry “A Good Sport” in order, with its length, framing and what happens in it.

    A determined man in his 40s, wearing a white polo shirt, looks intently at the camera while speaking outdoors during golden hour.© BurberryA close-up, high-angle shot shows a white line marker being pushed across a green grass field, leaving a trail of white powder.© BurberryA male figure, silhouetted, walks away from the camera down a stadium tunnel towards a bright, empty stadium.© BurberryA young blonde woman in a trench coat sits alone in a dark, empty stadium, looking off to the side with a thoughtful expression.© BurberryThree young men walk across a grassy field, one carrying a duffel bag, as two children in soccer uniforms run past in the foreground.© BurberryA young boy with short hair looks intently to the right, his face illuminated by soft light, in a close-up shot.© Burberry
    Length: 88 s · Shots: 83 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a community gathering

    Before you present an idea, you need to know who has done it, and how.

    Burberry “A Good Sport” is built on a community gathering. Search the library by idea to see every spot that uses it.

    RC Cola “Miracle”© RC ColaTimberland “Life In Motion”© TimberlandLifebuoy “Help a Child Reach 5”© LifebuoyUS Cellular “Shadow Puppets”© US Cellular
    RC Cola · Timberland · Lifebuoy · US Cellular

More commercials by Elliott Power

More from Lane & Associates

  • Burberry "Burberry" (2025) commercial still© BurberryBurberry “Burberry” 2025Dir. Isaac Lock · Lane & AssociatesD&AD Graphite Pencil 2025

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Burberry “A Good Sport” commercial?

Elliott Power directed it, produced by Holmes Production, for the agency Lane & Associates.

Which agency made Burberry “A Good Sport”?

Lane & Associates created it for Burberry (2026).

What awards did Burberry “A Good Sport” win?

1 awards, including Ciclope 2026 Bronze Craft Post-Production – Editing | Short Form.

Sources for the credits and awards

awards.ciclopefestival.com