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DFS “What's Your Thing” 2022

DFS “What's Your Thing” (2022) is a DFS commercial directed by Freddie Powell for Pablo, produced by DROOL. It won 2 awards, including British Arrows 21/22 Craft Silver — Production Design and Creative Circle 2023 Silver VFX - Best Film Craft VFX/CGI (single).

A whimsical ad featuring various animals in fantastical settings, each expressing their unique personality and style, culminating in the message that DFS has a sofa to match everyone's 'thing'.

Video: dfs on YouTube

Shot by shot

  1. A fluffy yellow caterpillar with orange spikes rests on a miniature yellow sofa, surrounded by oversized jungle plants and a red lamp, as the camera pulls back to reveal a peacock walking through a lush, misty jungle.© DFS0:00
  2. A peacock looks at its reflection in a mirror, which has a red heart and the words "You're Fabulous" written on it, surrounded by lush green foliage.© DFS0:08
  3. Two pink flamingo statues are in the foreground, with a neon sign that says "#blessed" above them, against a sunset sky.© DFS0:14
  4. Two lizards are depicted in a framed painting, looking up at a disco ball in a desert landscape under a purple sky.© DFS0:18
  5. An underwater shot shows the foamy underside of a breaking wave, with sunlight dappling through the surface.© DFS0:19
  6. An orange octopus changes to pink as it sits on a patterned orange surface, with water above it.© DFS0:21
  7. A group of bats hang upside down from a ceiling, then the camera pulls back to reveal a bat party with DJ equipment and balloons.© DFS0:26
  8. A wide shot of a gothic church interior with bright light streaming through windows, then a title card for "ATTACK OF THE THING" appears, followed by a shot of an old TV displaying the title card.© DFS0:30
  9. A blue crab with yellow eyes is seen in a closeup shot, with water dripping from its claw in a dark, mysterious setting.© DFS0:32
  10. A tortoise slowly approaches a piece of lettuce on a small, light brown cushion, with a blurred background of dry grass and a wooden table.© DFS0:41
  11. Three hedgehogs sit on a sofa in a cozy living room, covered in autumn leaves, with one hedgehog looking directly at the camera.© DFS0:46
  12. A small bat-like creature with large ears sits on a dark wooden floor in front of a black leather sofa, with "Conbatulations" text on the wall.© DFS0:51

Stills © DFS. Made by Pablo, DROOL and Freddie Powell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animals in fantastical settings express their unique style, showing DFS has a sofa for everyone.

Tagline: “Whatever it is, we'll find one of these things to match.”

anthropomorphic animalsfantastical settingscelebration of individualityvisual metaphormusical narration

The cut

Length
60 s
Shots
31
Average shot
1.9 s

What creatives use DFS “What's Your Thing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of DFS “What's Your Thing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A fluffy yellow caterpillar with orange spikes rests on a miniature yellow sofa, surrounded by oversized jungle plants and a red lamp, as the camera pulls back to reveal a peacock walking through a lush, misty jungle.© DFSA peacock looks at its reflection in a mirror, which has a red heart and the words "You're Fabulous" written on it, surrounded by lush green foliage.© DFSTwo pink flamingo statues are in the foreground, with a neon sign that says "#blessed" above them, against a sunset sky.© DFSTwo lizards are depicted in a framed painting, looking up at a disco ball in a desert landscape under a purple sky.© DFS
    Frames from DFS “What's Your Thing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of DFS “What's Your Thing” in order, with its length, framing and what happens in it.

    A fluffy yellow caterpillar with orange spikes rests on a miniature yellow sofa, surrounded by oversized jungle plants and a red lamp, as the camera pulls back to reveal a peacock walking through a lush, misty jungle.© DFSA peacock looks at its reflection in a mirror, which has a red heart and the words "You're Fabulous" written on it, surrounded by lush green foliage.© DFSTwo pink flamingo statues are in the foreground, with a neon sign that says "#blessed" above them, against a sunset sky.© DFSTwo lizards are depicted in a framed painting, looking up at a disco ball in a desert landscape under a purple sky.© DFSAn underwater shot shows the foamy underside of a breaking wave, with sunlight dappling through the surface.© DFSAn orange octopus changes to pink as it sits on a patterned orange surface, with water above it.© DFS
    Length: 60 s · Shots: 31 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a anthropomorphic animals

    Before you present an idea, you need to know who has done it, and how.

    DFS “What's Your Thing” is built on a anthropomorphic animals. Search the library by idea to see every spot that uses it.

    John Lewis “Monty's Christmas”© John LewisCoors Light “Slow Monday”© Coors LightJust Eat “Breakfast in Bed”© Just EatTelstra “Better On a Better Mobile Network”© Telstra
    John Lewis · Coors Light · Just Eat · Telstra

More commercials by Freddie Powell

More from Pablo

Award-winning retail commercials

Questions

Who directed the DFS “What's Your Thing” commercial?

Freddie Powell directed it, produced by DROOL, for the agency Pablo.

Which agency made DFS “What's Your Thing”?

Pablo created it for DFS (2022).

What awards did DFS “What's Your Thing” win?

2 awards, including British Arrows 21/22 Craft Silver — Production Design and Creative Circle 2023 Silver VFX - Best Film Craft VFX/CGI (single).

What is the tagline of DFS “What's Your Thing”?

“Whatever it is, we'll find one of these things to match.”

Sources for the credits and awards

britisharrows.comweb.archive.org