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Deliveroo “Food. We get it” 2021

Deliveroo “Food. We get it” (2021) is a Deliveroo commercial for Pablo. It won one award: Kinsale Sharks 2021 Bronze Film (International) - CAMPAIGN (any client) - 3 or more executions.

This ad showcases a variety of delicious foods from different restaurants, emphasizing Deliveroo's ability to deliver all the food you love right to your door.

Video: Deliveroo AU on YouTube

Shot by shot

  1. Dry spaghetti noodles are dropped into boiling water, creating a starburst effect with water droplets and bubbles, as the Deliveroo logo appears and disappears.© Deliveroo0:03
  2. A bucket of KFC fried chicken and fries is surrounded by chicken tenders and dipping sauce on a table, with Deliveroo bags in the background.© Deliveroo0:06
  3. A delicious burger is assembled layer by layer on a white paper, with a brick wall background, then a Grill'd pick is added.© Deliveroo0:08
  4. A top-down shot shows various Mexican dishes, including tacos, nachos, and a burrito, appearing on a grey surface.© Deliveroo0:10
  5. A close-up shot of a pizza with tomato sauce and mozzarella cheese cooking in a wood-fired oven, with flames visible in the background.© Deliveroo0:14
  6. A hand reaches into a pizza box to grab a slice of freshly made pizza with basil leaves on top, in a close-up shot.© Deliveroo0:15
  7. A person scoops a spoonful of raspberry ice cream from a multi-flavored tub of ice cream on a grey countertop.© Deliveroo0:16
  8. A female hand closes a colorful Messina gelato takeaway box on a grey countertop against a dark green wall.© Deliveroo0:17
  9. A hand holds a red McDonald's fries carton, tilting it to spill golden french fries onto a wooden surface.© Deliveroo0:18
  10. A person in a white coat places food containers into a teal Deliveroo delivery bag, which is then zipped up, revealing the brand's logo.© Deliveroo0:23
  11. The Deliveroo logo and text "FOOD. WE GET IT." appear on a teal background, surrounded by various restaurant logos and an offer for new customers.© Deliveroo0:26

Stills © Deliveroo. Made by Pablo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase diverse, mouth-watering food in dynamic, close-up shots.

Tagline: “FOOD. WE GET IT.”

food pornslow motion foodfood assemblymacro shotsproduct as hero

The cut

Length
30 s
Shots
15
Average shot
2.0 s

What creatives use Deliveroo “Food. We get it” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Deliveroo “Food. We get it”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bucket of KFC fried chicken and fries is surrounded by chicken tenders and dipping sauce on a table, with Deliveroo bags in the background.© DeliverooA delicious burger is assembled layer by layer on a white paper, with a brick wall background, then a Grill'd pick is added.© DeliverooA top-down shot shows various Mexican dishes, including tacos, nachos, and a burrito, appearing on a grey surface.© DeliverooA close-up shot of a pizza with tomato sauce and mozzarella cheese cooking in a wood-fired oven, with flames visible in the background.© Deliveroo
    Frames from Deliveroo “Food. We get it”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Deliveroo “Food. We get it” in order, with its length, framing and what happens in it.

    A bucket of KFC fried chicken and fries is surrounded by chicken tenders and dipping sauce on a table, with Deliveroo bags in the background.© DeliverooA delicious burger is assembled layer by layer on a white paper, with a brick wall background, then a Grill'd pick is added.© DeliverooA top-down shot shows various Mexican dishes, including tacos, nachos, and a burrito, appearing on a grey surface.© DeliverooA close-up shot of a pizza with tomato sauce and mozzarella cheese cooking in a wood-fired oven, with flames visible in the background.© DeliverooA hand reaches into a pizza box to grab a slice of freshly made pizza with basil leaves on top, in a close-up shot.© DeliverooA person scoops a spoonful of raspberry ice cream from a multi-flavored tub of ice cream on a grey countertop.© Deliveroo
    Length: 30 s · Shots: 15 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a food porn

    Before you present an idea, you need to know who has done it, and how.

    Deliveroo “Food. We get it” is built on a food porn. Search the library by idea to see every spot that uses it.

    Marks & Spencer “This is not just food, this is M&S food”© Marks & SpencerChili’s “Chili’s is Back”© Chili’sLurpak “Crush Expectations”© LurpakJust Eat “Did Somebody Say Just Eat”© Just Eat
    Marks & Spencer · Chili’s · Lurpak · Just Eat

More from Pablo

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Deliveroo “Food. We get it”?

Pablo created it for Deliveroo (2021).

What awards did Deliveroo “Food. We get it” win?

1 awards, including Kinsale Sharks 2021 Bronze Film (International) - CAMPAIGN (any client) - 3 or more executions.

What is the tagline of Deliveroo “Food. We get it”?

“FOOD. WE GET IT.”

Sources for the credits and awards

web.archive.orgweb.archive.org