Pablo

01 · Featured

Pablo's most awarded commercial

© Wilkinson Sword© Wilkinson Sword© Wilkinson Sword© Wilkinson Sword© Wilkinson Sword© Wilkinson Sword

British Arrows Gold 2025

Wilkinson Sword “The Blade Masters - Doctor” 2025

A razor company compares the importance of a good blade to a doctor's training, humorously depicting a clueless doctor struggling with a patient.

Directed by Craig Ainsley · Pablo · Arts & Sciences

Every shot in the library

Also watch

Flora “Skip the Cow” 2024 →British Arrows Silver 2024

02 · Directors

Notable directors at Pablo

Who made the work, and how much of it won awards. From the credits on every spot.

• © DFS4 award-winningFreddie Powell7 spots · DFS “Animals”
• © Wilkinson Sword2 award-winningCraig Ainsley6 spots · Wilkinson Sword “The Blade Masters - Doctor”
• © Art Fund1 award-winningDan Emmerson2 spots · Art Fund “National Art Pass”
• © Art Pass1 award-winningIvo Sousa1 spots · Art Pass “The more you see, the more you see”
• © Flora1 award-winningJames Rouse1 spots · Flora “Skip the Cow”
• © OasisJames Brown3 spots · Oasis “Driving Test”
• © Give BloodTom Beard1 spots · Give Blood “Whistle”
• © Give BloodDominic O'Riordan1 spots · Give Blood “Save The Nation”
• © Greater AngliaDom & Nic1 spots · Greater Anglia “Drop The Robot”
• © DFSDavid Wilson1 spots · DFS “Thingspiration”
• © Carlsberg BritvicJeff Low1 spots · Carlsberg Britvic “Poretti - Welcome to the Lake”
• © BetfairManvsMachine1 spots · Betfair “Play Different”

03 · Clients

Pablo's clients

Every brand in the library, by award-winning work.

• Wilkinson Sword2024–2025

  4 commercials · 3 award-winning

• DFS2022–2024

  4 commercials · 2 award-winning

• Deliveroo2021–2026

  8 commercials · 1 award-winning

• Art Fund2023–2024

  2 commercials · 1 award-winning

• giffgaff2025

  2 commercials · 1 award-winning

• Art Pass2023

  1 commercials · 1 award-winning

• Flora2024

  1 commercials · 1 award-winning

• Secret Escapes2023

  1 commercials · 1 award-winning

• Betfair2022–2025

  4 commercials

• Princes Group PLC2026

  3 commercials

• Oasis2022

  3 commercials

• Give Blood2018

  2 commercials

Also: Honda, Greater Anglia, Carlsberg Britvic, Pablo London, Wilkinson Sword Intuition, The MND Association, HMRC, Betfair Sports, P&O Cruises, Costa Coffee, Aldi Ireland

04 · Works with

Who Pablo works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Pablo's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 8

  British Arrows

  .

• 2

  Creative Circle

  .

• 1

  Kinsale Sharks

  .

06 · Work

Commercials by Pablo

Our visual library has 47 Pablo commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Greater AngliaGreater Anglia “Drop The Robot” 2026

© Princes Group PLCPrinces Group PLC “Napolina - Now You're Cooking Finance” 2026

© Princes Group PLCPrinces Group PLC “Napolina - Now You're Cooking Invention” 2026

© Princes Group PLCPrinces Group PLC “Napolina - Now You're Cooking Parking” 2026

© DeliverooDeliveroo “Tesco x Deliveroo - WOO HOO” 2026

Most awarded

• © Wilkinson SwordWilkinson Sword “The Blade Masters - Doctor” 2025Dir. Craig Ainsley · PabloBritish Arrows Gold 2025
• © FloraFlora “Skip the Cow” 2024Dir. James Rouse · PabloBritish Arrows Silver 2024
• © DFSDFS “Animals” 2023Dir. Freddie Powell · PabloBritish Arrows Silver 2023
• © Secret EscapesSecret Escapes “Regret 20” 2023Dir. Freddie Powell · PabloBritish Arrows Silver 2023
• © DFSDFS “What's Your Thing” 2022Dir. Freddie Powell · PabloBritish Arrows Silver 2022
• © Wilkinson SwordWilkinson Sword “Blademasters - Waiter” 2025PabloCreative Circle Silver 2025
• © Art PassArt Pass “The more you see, the more you see” 2023Dir. Ivo Sousa · PabloCreative Circle Silver 2023
• © GiffGaffGiffGaff “Are You On GiffGaff Or Something” 2025Dir. Freddie Powell · PabloBritish Arrows Bronze 2025
• © Wilkinson SwordWilkinson Sword “The Blade Masters - Waiter” 2025Dir. Craig Ainsley · PabloBritish Arrows Bronze 2025
• © Art FundArt Fund “National Art Pass” 2024Dir. Dan Emmerson · PabloBritish Arrows Bronze 2024
• © DeliverooDeliveroo “Food. We get it” 2021PabloKinsale Sharks Bronze 2021
• © Greater AngliaGreater Anglia “Drop The Robot” 2026Dir. Dom & Nic · Pablo
• © Princes Group PLCPrinces Group PLC “Napolina - Now You're Cooking Finance” 2026Dir. Craig Ainsley · Pablo
• © Princes Group PLCPrinces Group PLC “Napolina - Now You're Cooking Invention” 2026Dir. Craig Ainsley · Pablo
• © Princes Group PLCPrinces Group PLC “Napolina - Now You're Cooking Parking” 2026Dir. Craig Ainsley · Pablo
• © DeliverooDeliveroo “Tesco x Deliveroo - WOO HOO” 2026Dir. Max Barden · Pablo
• © HondaHonda “Small Car - Big Fun” 2026Dir. DAN FRENCH · Pablo
• © The MND AssociationThe MND Association “MND Association - The Life You Love” 2026Dir. Ben Liam Jones · Pablo
• © Betfair SportsBetfair Sports “Betfair - World Cup Campaign” 2026Dir. Glenn Kitson · Pablo
• © HondaHonda “Your Dreams Engineered” 2026Dir. Ryan Chun · Pablo
• © DeliverooDeliveroo “Unexpected Guest” 2026Dir. Carl Sundemo · Pablo
• © Aldi IrelandAldi Ireland “It's Not Complicated” 2026Dir. Oli Beale · Pablo
• © Carlsberg BritvicCarlsberg Britvic “Poretti - Welcome to the Lake” 2025Dir. Jeff Low · Pablo
• © giffgaffgiffgaff “giffgaff - Field” 2025Dir. Freddie Powell · Pablo

07 · For producers

What producers use Pablo's page for

1. 01Who Pablo hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Pablo's 47 commercials, spot by spot.

   © Wilkinson Sword© Flora© DFS© Secret Escapes

   Freddie Powell · Craig Ainsley · James BrownOpen Pablo in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Pablo's work by year, brand and award in one place, and the companies with a similar body of work.

   © DoorDash© Aqualtis Washing Machine© Mondelez - Cadbury UK© Guinness

   Similar: Wieden+Kennedy, Leo Burnett, VCCPCompare in the library →

08 · News

Pablo in the news

The latest stories we could source.

• 2026-07Pablo win two agency of the year awardspablolondon.com
• 2026-05Pablo promote new MD and Chief Client officerpablolondon.com
• 2025-11Stu Outhwaite and Ben Middleton join Pablo as Group Creative Directorspablolondon.com

09 · Questions

About Pablo