Craig Ainsley: Commercial Director, 12 Commercials, Awards & Credits

01 · Featured

Craig Ainsley's most awarded commercial

Wilkinson Sword “The Blade Masters - Doctor” (2025), still

Wilkinson Sword “The Blade Masters - Doctor” (2025), frame 2

Wilkinson Sword “The Blade Masters - Doctor” (2025), frame 3

Wilkinson Sword “The Blade Masters - Doctor” (2025), frame 4

Wilkinson Sword “The Blade Masters - Doctor” (2025), frame 5

British Arrows Gold 2025

Wilkinson Sword “The Blade Masters - Doctor” 2025

A razor company compares the importance of a good blade to a doctor's training, humorously depicting a clueless doctor struggling with a patient.

Directed by Craig Ainsley · Pablo · Arts & Sciences

02 · Brands

Brands Craig Ainsley has made commercials for

Every brand in the library, by award-winning work.

Wilkinson Sword2024–2025
3 commercials · 2 award-winning
Princes Group PLC2026
3 commercials
Just Eat UK2025
3 commercials
Lingo2025
2 commercials
Morrisons2024
1 commercials

03 · Works with

Who Craig Ainsley works with

From the credits: the companies behind the spots, by number of spots.

Production companies Craig Ainsley works with

Arts & Sciences12

Agencies Craig Ainsley works with

Pablo6
72andSunny London2
Leo Burnett1

04 · Awards

Craig Ainsley's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

2
British Arrows
.

Top award-winning spots

British Arrows Gold 2025Wilkinson Sword “The Blade Masters - Doctor”
British Arrows Bronze 2025Wilkinson Sword “The Blade Masters - Waiter”

05 · Work

Commercials by Craig Ainsley

Our visual library has 12 Craig Ainsley commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Princes Group PLC “Napolina - Now You're Cooking Finance” (2026)

Princes Group PLC “Napolina - Now You're Cooking Invention” (2026)

Princes Group PLC “Napolina - Now You're Cooking Parking” (2026)

Wilkinson Sword “The Blade Masters - Doctor” (2025)

Wilkinson Sword “The Blade Masters - Waiter” (2025)

Most awarded

06 · For producers

What producers use Craig Ainsley's page for

01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Craig Ainsley's work and find directors with a similar style, each with every spot, agency, production company and award.
© Axe/Lynx© E-Trade© Anthropic© Lipo
Similar to Craig Ainsley: Lionel Goldstein, Bryan Buckley, Jeff Low
02Craig Ainsley's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 12 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Wilkinson Sword© Wilkinson Sword© Princes Group PLC© Princes Group PLC
12 commercials, 2 award-winning

07 · Questions

About Craig Ainsley

What commercials has Craig Ainsley directed?+

12 in the library, 2024–2026, including Wilkinson Sword “The Blade Masters - Doctor”, Wilkinson Sword “The Blade Masters - Waiter”, Princes Group PLC “Napolina - Now You're Cooking Finance” and Princes Group PLC “Napolina - Now You're Cooking Invention”.

Which production company does Craig Ainsley work with?+

Most often Arts & Sciences (12 spots).

Which agencies has Craig Ainsley worked with?+

Pablo (6), 72andSunny London (2) and Leo Burnett (1).

What awards has Craig Ainsley's work won?+

2 award-winning spots, including British Arrows Gold 2025 for Wilkinson Sword “The Blade Masters - Doctor” and British Arrows Bronze 2025 for Wilkinson Sword “The Blade Masters - Waiter”.

Which directors have a similar style to Craig Ainsley?+

Lionel Goldstein, Bryan Buckley, Jeff Low, Tim Abshire and Declan Lowney, by the ideas, tone and categories of their work.