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commercial director

Ulf Johansson

Ulf Johansson is a commercial director. FrameThrower's visual library has 32 of their commercials (2007–2026), cut shot by shot, 9 of them award-winning. The work includes spots for Nature Valley, Old Spice, Pringles and Halo Top, produced most often by Smith & Jones Films and Smith And Sons Films Ltd, for agencies including Wieden+Kennedy, Martin and Grey.

32
Commercials in our library
9
Award-winning
2007–2026
Active

01 · Featured

Ulf Johansson's most awarded commercial

Cravendale “Cats with Thumbs” (2012), still© CravendaleCravendale “Cats with Thumbs” (2012), frame 2© CravendaleCravendale “Cats with Thumbs” (2012), frame 3© CravendaleCravendale “Cats with Thumbs” (2012), frame 4© CravendaleCravendale “Cats with Thumbs” (2012), frame 5© CravendaleCravendale “Cats with Thumbs” (2012), frame 6© Cravendale

British Arrows Gold 2012

Cravendale “Cats with Thumbs” 2012

A man's paranoia about his cats' intelligence escalates as he imagines them developing thumbs and organizing to steal his Cravendale milk.

Directed by Ulf Johansson · Wieden+Kennedy · Smith & Jones Films

02 · Brands

Brands Ulf Johansson has made commercials for

Every brand in the library, by award-winning work.

  • Old Spice2009–2026

    3 commercials · 2 award-winning

  • Drench2010–2011

    2 commercials · 1 award-winning

  • Snickers Crisper2016

    1 commercials · 1 award-winning

  • Snickers2007

    1 commercials · 1 award-winning

  • Mountain Dew Kickstart2016

    1 commercials · 1 award-winning

  • Scotts Miracle-Gro2016

    1 commercials · 1 award-winning

  • Cravendale2012

    1 commercials · 1 award-winning

  • Dr Pepper2017

    1 commercials · 1 award-winning

  • Nature Valley2025

    4 commercials

  • Pringles2023

    3 commercials

  • Halo Top2022

    3 commercials

  • FanDuel2019

    2 commercials

Also: Verizon, Coca-Cola Energy, Tesco, Canva, J.M. Smucker, Arla Foods, Twix, Hershey's, CarMax

03 · Works with

Who Ulf Johansson works with

From the credits: the companies behind the spots, by number of spots.

Production companies Ulf Johansson works with

04 · Awards

Ulf Johansson's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Epica

    .

  • 2

    The One Show

    .

  • 2

    D&AD

    .

  • 1

    London International Awards

    .

  • 1

    British Arrows

    .

  • 1

    Cannes Lions

    .

Top award-winning spots

  • British Arrows Gold 2012Cravendale “Cats with Thumbs”
  • Cannes Lions Silver 2008Old Spice “Is it Right for Me”
  • London International Awards Gold 2011Drench “Cubehead”
  • D&AD Wood Pencil 2017Dr Pepper “CraveRider”
  • Epica Silver 2016Snickers Crisper “Curfew”
  • D&AD Wood Pencil 2016Mountain Dew Kickstart “Puppymonkeybaby”
  • Epica Silver 2007Snickers “Mechanics”
  • The One Show Bronze 2016Scotts Miracle-Gro “Tomcat - Tailpipe”

05 · Work

Commercials by Ulf Johansson

Our visual library has 32 Ulf Johansson commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2010
2020
2025

Latest

Old Spice “Log” (2026)© Old SpiceOld Spice “Log” 2026
Canva “Make Anything A Thing” (2026)© CanvaCanva “Make Anything A Thing” 2026
Verizon “A Little Help” (2025)© VerizonVerizon “A Little Help” 2025
Nature Valley “We Make Nature Delicious - Jealousy” (2025)© Nature ValleyNature Valley “We Make Nature Delicious - Jealousy” 2025
Nature Valley “We Make Nature Delicious - Bear” (2025)© Nature ValleyNature Valley “We Make Nature Delicious - Bear” 2025

Most awarded

  • Cravendale "Cats with Thumbs" (2012) commercial still© CravendaleCravendale “Cats with Thumbs” 2012Dir. Ulf Johansson · Wieden+KennedyBritish Arrows Gold 2012
  • Old Spice "Is it Right for Me" (2009) commercial still© Old SpiceOld Spice “Is it Right for Me” 2009Dir. Ulf Johansson · Wieden+KennedyCannes Lions Silver 2008
  • Drench "Cubehead" (2011) commercial still© DrenchDrench “Cubehead” 2011Dir. Ulf Johansson · CHI & PartnersLondon International Awards Gold 2011
  • Dr Pepper "CraveRider" (2017) commercial still© Dr PepperDr Pepper “CraveRider” 2017Dir. Ulf Johansson · DeutschD&AD Wood Pencil 2017
  • Snickers Crisper "Curfew" (2016) commercial still© Snickers CrisperSnickers Crisper “Curfew” 2016Dir. Ulf Johansson · BBDOEpica Silver 2016
  • Mountain Dew Kickstart "Puppymonkeybaby" (2016) commercial still© Mountain Dew KickstartMountain Dew Kickstart “Puppymonkeybaby” 2016Dir. Ulf Johansson · BBDOD&AD Wood Pencil 2016
  • Snickers "Mechanics" (2007) commercial still© SnickersSnickers “Mechanics” 2007Dir. Ulf Johansson · TBWA\Chiat\DayEpica Silver 2007
  • Scotts Miracle-Gro "Tomcat - Tailpipe" (2016) commercial still© Scotts Miracle-GroScotts Miracle-Gro “Tomcat - Tailpipe” 2016Dir. Ulf Johansson · Barton F. GrafThe One Show Bronze 2016
  • Old Spice "Bed" (2012) commercial still© Old SpiceOld Spice “Bed” 2012Dir. Ulf Johansson · Wieden+KennedyThe One Show Bronze 2013
  • Old Spice "Log" (2026) commercial still© Old SpiceOld Spice “Log” 2026Dir. Ulf Johansson · Wieden+Kennedy
  • Canva "Make Anything A Thing" (2026) commercial still© CanvaCanva “Make Anything A Thing” 2026Dir. Ulf Johansson · Quality Meats
  • Verizon "A Little Help" (2025) commercial still© VerizonVerizon “A Little Help” 2025Dir. Ulf Johansson · WPP Production
  • Nature Valley "We Make Nature Delicious - Jealousy" (2025) commercial still© Nature ValleyNature Valley “We Make Nature Delicious - Jealousy” 2025Dir. Ulf Johansson · Martin
  • Nature Valley "We Make Nature Delicious - Bear" (2025) commercial still© Nature ValleyNature Valley “We Make Nature Delicious - Bear” 2025Dir. Ulf Johansson · Martin
  • Nature Valley "We Make Nature Delicious - Opossum" (2025) commercial still© Nature ValleyNature Valley “We Make Nature Delicious - Opossum” 2025Dir. Ulf Johansson · Martin
  • Nature Valley "We Make Nature Delicious - Nuts" (2025) commercial still© Nature ValleyNature Valley “We Make Nature Delicious - Nuts” 2025Dir. Ulf Johansson · Martin
  • CarMax "BeetleMax - The Way It Shouldn’t Be" (2024) commercial still© CarMaxCarMax “BeetleMax - The Way It Shouldn’t Be” 2024Dir. Ulf Johansson · Martin
  • Pringles "Can Hands - Apero" (2023) commercial still© PringlesPringles “Can Hands - Apero” 2023Dir. Ulf Johansson · Grey
  • Pringles "Nights In - UK" (2023) commercial still© PringlesPringles “Nights In - UK” 2023Dir. Ulf Johansson · Grey
  • Pringles "Nights In - Europe" (2023) commercial still© PringlesPringles “Nights In - Europe” 2023Dir. Ulf Johansson · Grey
  • J.M. Smucker "Meow Mix" (2023) commercial still© J.M. SmuckerJ.M. Smucker “Meow Mix” 2023Dir. Ulf Johansson · PS One
  • Arla Foods "Cats with Thumbs" (2023) commercial still© Arla FoodsArla Foods “Cats with Thumbs” 2023Dir. Ulf Johansson · Wieden+Kennedy
  • Twix "Chickens" (2023) commercial still© TwixTwix “Chickens” 2023Dir. Ulf Johansson · TBWA\Chicago
  • Halo Top "Put Yourself on Top Treadmill" (2022) commercial still© Halo TopHalo Top “Put Yourself on Top Treadmill” 2022Dir. Ulf Johansson · Wolfgang

06 · For producers

What producers use Ulf Johansson's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Ulf Johansson's work and find directors with a similar style, each with every spot, agency, production company and award.

    Jeff Low© AnthropicTom Kuntz© Old SpiceHarold Einstein© CrestAdam & Dave© ZocDoc App
    Similar to Ulf Johansson: Jeff Low, Tom Kuntz, Harold Einstein

  2. 02Ulf Johansson's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 32 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Cravendale “Cats with Thumbs”© CravendaleOld Spice “Is it Right for Me”© Old SpiceDrench “Cubehead”© DrenchDr Pepper “CraveRider”© Dr Pepper
    32 commercials, 9 award-winning

07 · Questions

About Ulf Johansson

What commercials has Ulf Johansson directed?+

32 in the library, 2007–2026, including Cravendale “Cats with Thumbs”, Old Spice “Is it Right for Me”, Drench “Cubehead” and Dr Pepper “CraveRider”.

Which production company does Ulf Johansson work with?+

Most often Smith & Jones Films (27 spots), also Smith And Sons Films Ltd, Wieden+Kennedy and The Hershey's Company.

Which agencies has Ulf Johansson worked with?+

Wieden+Kennedy (7), Martin (5), Grey (3), Wolfgang (3) and CHI & Partners (2).

What awards has Ulf Johansson's work won?+

9 award-winning spots, including British Arrows Gold 2012 for Cravendale “Cats with Thumbs”, Cannes Lions Silver 2008 for Old Spice “Is it Right for Me” and London International Awards Gold 2011 for Drench “Cubehead”.

Which directors have a similar style to Ulf Johansson?+

Jeff Low, Tom Kuntz, Harold Einstein, Adam & Dave and Bryan Buckley, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Ulf Johansson: matched by the ideas, tone and categories of their commercials.