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Ikea “Make Room for Friends” 2017

Ikea “Make Room for Friends” (2017) is an Ikea commercial directed by James Rouse for Buzzman. It won one award: Epica 2017 Silver Homes, Furnishings & Appliances.

A diverse group of friends gathers around a dining table, enjoying a meal and conversation in a warm, inviting home, making room for more friends.

Video: IKEA Bahrain on YouTube

Shot by shot

  1. A diverse group of friends shares food around a dining table in a warm, inviting home, laughing and enjoying each other's company.© Ikea0:00
  2. A group of friends, including a woman serving food and a man gesturing, are happily gathered around a dining table in a cozy interior setting.© Ikea0:02
  3. A young woman with long brown hair smiles and looks over her shoulder at a gathering in a dining room, with another woman laughing in the background.© Ikea0:04
  4. A diverse group of friends gathers around a dining table, sharing a meal and shaking hands, in a warm, inviting home setting.© Ikea0:05
  5. A diverse group of friends and family gather around a dining table, laughing and interacting, as one person receives a gift in a warm, inviting home.© Ikea0:06
  6. A diverse group of friends gathers around a dining table, enjoying a meal and conversation in a warm, inviting home setting.© Ikea0:07
  7. A person in a white shirt extends a black dining table, making room for more friends, in a dimly lit interior.© Ikea0:10
  8. A diverse group of friends gathers around a dining table, smiling and interacting as a man adds a leaf to the table, making more room.© Ikea0:10
  9. A person in a white shirt sets a dining table with cutlery and a glass, preparing for a meal in a warm, inviting room.© Ikea0:11
  10. A diverse group of friends and family are gathered around a dining table, laughing and enjoying a meal together in a warm, inviting home.© Ikea0:12

Stills © Ikea. Made by Buzzman and James Rouse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

IKEA furniture helps you make room for more friends and new beginnings.

Tagline: “Make room for more friends. Make room for new beginnings.”

friends gatheringsharing foodextending tablewarm homecelebration

The cut

Length
16 s
Shots
10
Average shot
1.6 s

What creatives use Ikea “Make Room for Friends” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ikea “Make Room for Friends”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of friends shares food around a dining table in a warm, inviting home, laughing and enjoying each other's company.© IkeaA group of friends, including a woman serving food and a man gesturing, are happily gathered around a dining table in a cozy interior setting.© IkeaA young woman with long brown hair smiles and looks over her shoulder at a gathering in a dining room, with another woman laughing in the background.© IkeaA diverse group of friends gathers around a dining table, sharing a meal and shaking hands, in a warm, inviting home setting.© Ikea
    Frames from Ikea “Make Room for Friends”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ikea “Make Room for Friends” in order, with its length, framing and what happens in it.

    A diverse group of friends shares food around a dining table in a warm, inviting home, laughing and enjoying each other's company.© IkeaA group of friends, including a woman serving food and a man gesturing, are happily gathered around a dining table in a cozy interior setting.© IkeaA young woman with long brown hair smiles and looks over her shoulder at a gathering in a dining room, with another woman laughing in the background.© IkeaA diverse group of friends gathers around a dining table, sharing a meal and shaking hands, in a warm, inviting home setting.© IkeaA diverse group of friends and family gather around a dining table, laughing and interacting, as one person receives a gift in a warm, inviting home.© IkeaA diverse group of friends gathers around a dining table, enjoying a meal and conversation in a warm, inviting home setting.© Ikea
    Length: 16 s · Shots: 10 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a friends gathering

    Before you present an idea, you need to know who has done it, and how.

    Ikea “Make Room for Friends” is built on a friends gathering. Search the library by idea to see every spot that uses it.

    Edelweiss Beer - Heineken “EDELWEISS - FEEL THE ALPS”© Edelweiss Beer - HeinekenCoca-Cola “Share a Coke”© Coca-ColaHennessy “Massage, Tennis, Board Game, Lawnmower”© HennessyCerveza Corona “Corona Sunbrew”© Cerveza Corona
    Edelweiss Beer - Heineken · Coca-Cola · Hennessy · Cerveza Corona

More commercials by James Rouse

More from Buzzman

Award-winning home commercials

Questions

Who directed the Ikea “Make Room for Friends” commercial?

James Rouse directed it, for the agency Buzzman.

Which agency made Ikea “Make Room for Friends”?

Buzzman created it for Ikea (2017).

What awards did Ikea “Make Room for Friends” win?

1 awards, including Epica 2017 Silver Homes, Furnishings & Appliances.

What is the tagline of Ikea “Make Room for Friends”?

“Make room for more friends. Make room for new beginnings.”

Sources for the credits and awards

winners.epica-awards.com