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Cadbury “Coast” 2018

Cadbury “Coast” (2018) is a Cadbury commercial directed by James Rouse for VCCP, produced by Outsider. It won one award: Kinsale Sharks 2018 Gold Film (International) - Food, Confectionery, Snacks & Cakes & Non Alcoholic Drink.

A young couple sitting in a seaside gazebo ponder the mysterious, swirly construction of a Cadbury Twirl chocolate bar, concluding it must be chocolate wizardry.

Video: Cadbury on YouTube

Shot by shot

  1. A young couple sits on a bench inside a small, weathered blue gazebo on a grassy hill overlooking the ocean on a cloudy day.© Cadbury0:00
  2. A young woman with a red headband and a young man sit on a weathered blue bench, looking out at the ocean on a cloudy day.© Cadbury0:02
  3. A young woman with dark curly hair and a red headband talks to a young man in a maroon shirt, sitting in a rustic, light blue wooden interior.© Cadbury0:04
  4. A hand holds a Cadbury chocolate bar, revealing its bubbly interior, against a blurred background.© Cadbury0:06
  5. A young woman with curly hair and a red headband looks off-screen, speaking, while sitting against a peeling blue wall.© Cadbury0:08
  6. A young woman with curly hair and a young man with curly hair sit side-by-side on a weathered blue bench, looking at each other and talking.© Cadbury0:11
  7. A young woman with dark curly hair and a red headband looks at a young man with curly hair, sitting in a weathered blue wooden structure.© Cadbury0:15
  8. A Cadbury Twirl chocolate bar, partially unwrapped, rests on a light purple book, with a person's denim-clad leg visible in the background.© Cadbury0:17

Stills © Cadbury. Made by VCCP, Outsider and James Rouse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Two friends discuss the magical making of a Twirl bar.

Tagline: “What makes it so twirly?”

mundane mysterymagical realismcasual conversationproduct as a topicyouthful wonder

The cut

Length
20 s
Shots
8
Average shot
2.5 s

What creatives use Cadbury “Coast” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Coast”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young couple sits on a bench inside a small, weathered blue gazebo on a grassy hill overlooking the ocean on a cloudy day.© CadburyA young woman with a red headband and a young man sit on a weathered blue bench, looking out at the ocean on a cloudy day.© CadburyA young woman with dark curly hair and a red headband talks to a young man in a maroon shirt, sitting in a rustic, light blue wooden interior.© CadburyA hand holds a Cadbury chocolate bar, revealing its bubbly interior, against a blurred background.© Cadbury
    Frames from Cadbury “Coast”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Coast” in order, with its length, framing and what happens in it.

    A young couple sits on a bench inside a small, weathered blue gazebo on a grassy hill overlooking the ocean on a cloudy day.© CadburyA young woman with a red headband and a young man sit on a weathered blue bench, looking out at the ocean on a cloudy day.© CadburyA young woman with dark curly hair and a red headband talks to a young man in a maroon shirt, sitting in a rustic, light blue wooden interior.© CadburyA hand holds a Cadbury chocolate bar, revealing its bubbly interior, against a blurred background.© CadburyA young woman with curly hair and a red headband looks off-screen, speaking, while sitting against a peeling blue wall.© CadburyA young woman with curly hair and a young man with curly hair sit side-by-side on a weathered blue bench, looking at each other and talking.© Cadbury
    Length: 20 s · Shots: 8 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Coast” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by James Rouse

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cadbury “Coast” commercial?

James Rouse directed it, produced by Outsider, for the agency VCCP.

Which agency made Cadbury “Coast”?

VCCP created it for Cadbury (2018).

What awards did Cadbury “Coast” win?

1 awards, including Kinsale Sharks 2018 Gold Film (International) - Food, Confectionery, Snacks & Cakes & Non Alcoholic Drink.

What is the tagline of Cadbury “Coast”?

“What makes it so twirly?”

Sources for the credits and awards

web.archive.orgweb.archive.org