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Axe “Young and Mature” 2013

Axe “Young and Mature” (2013) is an Axe commercial directed by Maxi Blanco for Ponce, produced by Landia. It won 2 awards, including LIA 2013 Silver — TV/Cinema/Online Film / Cosmetics/Toiletries/Pharmaceuticals.

This ad uses a 3D anaglyph effect to show how Axe's new Young and Mature deodorants cater to different desires, depicting a young man's dual experiences with women.

Video: Maxi Blanco on Vimeo

Shot by shot

  1. A young man with curly hair and headphones around his neck stands at a counter in a busy market, interacting with a vendor.© Axe0:25
  2. A young woman with long brown hair, wearing a white top, smiles while looking right, with a blurred background of a bar.© Axe0:30
  3. A young man with an afro stands on a ladder, painting a wall in a messy apartment, while a small dog walks by.© Axe0:36
  4. A young woman with long hair and a floral dress walks towards the camera, then transforms into an older woman holding a plate of brownies, in a hallway with red and blue lighting.© Axe0:40
  5. A young woman on a ladder and a young man are in a kitchen, with a red and cyan color overlay, as if viewed through 3D glasses.© Axe0:49
  6. Three young adults, two men and one woman, laugh hysterically on a brown leather couch in a living room, with a red and cyan anaglyph 3D effect.© Axe1:04
  7. A young woman with dark hair and a man with curly hair are seen in a split-color, 3D-like effect, kissing passionately in a dimly lit, industrial-looking hallway.© Axe1:14
  8. A man and woman are seen in a tight embrace, with a red and cyan anaglyph 3D effect applied to the footage, creating a distorted, dreamlike appearance.© Axe1:21
  9. A young man and woman are seen in a blurry, color-separated shot, embracing and kissing passionately in an interior setting.© Axe1:25
  10. A young woman with long dark hair smiles and looks around, surrounded by other people in a dimly lit, red and blue club.© Axe1:34
  11. A young man sits on the floor in a bedroom, looking distressed, while two women in lingerie are superimposed over the scene, dancing provocatively.© Axe1:40
  12. A young man in his 20s is sleeping in a messy bedroom with red and blue lighting, as the camera slowly pushes in.© Axe1:47

Stills © Axe. Made by Ponce, Landia and Maxi Blanco.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

3D anaglyph effect to show dual desires for young and mature women.

split screenanaglyph 3D effectdual personalitydreamlike sequencesfast-paced editingproduct as solution

The cut

Length
128 s
Shots
44
Average shot
2.9 s

What creatives use Axe “Young and Mature” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Axe “Young and Mature”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with curly hair and headphones around his neck stands at a counter in a busy market, interacting with a vendor.© AxeA young woman with long brown hair, wearing a white top, smiles while looking right, with a blurred background of a bar.© AxeA young man with an afro stands on a ladder, painting a wall in a messy apartment, while a small dog walks by.© AxeA young woman with long hair and a floral dress walks towards the camera, then transforms into an older woman holding a plate of brownies, in a hallway with red and blue lighting.© Axe
    Frames from Axe “Young and Mature”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Axe “Young and Mature” in order, with its length, framing and what happens in it.

    A young man with curly hair and headphones around his neck stands at a counter in a busy market, interacting with a vendor.© AxeA young woman with long brown hair, wearing a white top, smiles while looking right, with a blurred background of a bar.© AxeA young man with an afro stands on a ladder, painting a wall in a messy apartment, while a small dog walks by.© AxeA young woman with long hair and a floral dress walks towards the camera, then transforms into an older woman holding a plate of brownies, in a hallway with red and blue lighting.© AxeA young woman on a ladder and a young man are in a kitchen, with a red and cyan color overlay, as if viewed through 3D glasses.© AxeThree young adults, two men and one woman, laugh hysterically on a brown leather couch in a living room, with a red and cyan anaglyph 3D effect.© Axe
    Length: 128 s · Shots: 44 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a split screen

    Before you present an idea, you need to know who has done it, and how.

    Axe “Young and Mature” is built on a split screen. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeRepublic of Singapore Navy “Is It Crazy”© Republic of Singapore NavyEE “New EE”© EEThe Prince's Trust “Parallel Lives”© The Prince's Trust
    Nike · Republic of Singapore Navy · EE · The Prince's Trust

More commercials by Maxi Blanco

  • The Coca-Cola Company "Security Cameras" (2013) commercial still© The Coca-Cola CompanyThe Coca-Cola Company “Security Cameras” 2013Dir. Maxi Blanco · WundermanClio Awards Silver 2013
  • Sprite "The weight of the day" (2022) commercial still© SpriteSprite “The weight of the day” 2022Dir. Maxi Blanco · GUT ArgentinaEl Ojo de Iberoamérica Bronze 2022
  • Old Spice (P&G) "Old Spice - Unbelievably Cool" (2026) commercial still© Old Spice (P&G)Old Spice (P&G) “Old Spice - Unbelievably Cool” 2026Dir. Maxi Blanco · Burns Agency
  • Uber Eats "Checo Perez" (2024) commercial still© Uber EatsUber Eats “Checo Perez” 2024Dir. Maxi Blanco · Wieden+Kennedy México
  • Lipton "Good shines in. Good shines out" (2023) commercial still© LiptonLipton “Good shines in. Good shines out” 2023Dir. Maxi Blanco · MullenLowe
  • Gatorade "#Leogacy" (2022) commercial still© GatoradeGatorade “#Leogacy” 2022Dir. Maxi Blanco · Isla

More from Ponce

  • Axe random "La Donna" (2014) commercial still© Axe randomAxe random “La Donna” 2014Dir. Juan Cabral · PonceEl Ojo de Iberoamérica Gold 2014
  • Axe Young and Mature "Young and mature" (2013) commercial still© Axe Young and MatureAxe Young and Mature “Young and mature” 2013PonceEl Ojo de Iberoamérica Gold 2013
  • Axe "Tommy Hugs" (2017) commercial still© AxeAxe “Tommy Hugs” 2017Dir. Agustín Alberdi · PonceLondon International Awards Silver 2017
  • Personal "Conversación" (2016) commercial still© PersonalPersonal “Conversación” 2016Dir. Esteban Sapir · PonceEl Ojo de Iberoamérica Silver 2016
  • Unilever "Tommy Hugs" (2017) commercial still© UnileverUnilever “Tommy Hugs” 2017PonceCannes Lions Bronze 2017
  • Fox "Sinceros" (2017) commercial still© FoxFox “Sinceros” 2017Dir. Augusto Giménez Zapiola · PonceEl Ojo de Iberoamérica Bronze 2017

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Axe “Young and Mature” commercial?

Maxi Blanco directed it, produced by Landia, for the agency Ponce.

Which agency made Axe “Young and Mature”?

Ponce created it for Axe (2013).

What awards did Axe “Young and Mature” win?

2 awards, including LIA 2013 Silver — TV/Cinema/Online Film / Cosmetics/Toiletries/Pharmaceuticals and LIA 2013 Silver — TV/Cinema/Online Film / Innovative Use of TV/Cinema/Online Film.

Sources for the credits and awards

web.archive.org