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Sprite “The weight of the day” 2022

Sprite “The weight of the day” (2022) is a Sprite commercial directed by Maxi Blanco for GUT Argentina, produced by Landia. It won one award: El Ojo de Iberoamérica 2022 Bronze Producción Audiovisual – PA14 – Efectos visuales.

Teens and young adults arrive home after a long day, and as they drink Sprite, the weight of their day literally crumbles around them, symbolizing relief.

Video: LANDIA on Vimeo

Shot by shot

  1. A tired teen girl with a backpack walks past a house, wiping her forehead, with text overlayed on the screen.© Sprite0:00
  2. A young female student with a backpack opens a refrigerator in a sunlit kitchen, looking for something to drink.© Sprite0:06
  3. A young woman with space buns and a denim vest looks down with a concerned expression in a kitchen.© Sprite0:12
  4. A young man in a grey shirt enters a living room with a drink and bag, while another person sits on a couch playing a handheld game.© Sprite0:19
  5. A diverse group of young musicians plays instruments on a stage, led by a conductor, in a dimly lit school auditorium.© Sprite0:24
  6. A man in a patterned shirt and dark pants adjusts a bag strap, standing in front of a wooden cabinet with dishes.© Sprite0:30
  7. A man in a patterned shirt and blue pants floats in a living room, drinking from a green bottle, as objects fall around him.© Sprite0:33
  8. A young woman with long braids hangs her orange backpack on a coat rack, then turns to face the camera, holding a green bottle.© Sprite0:38
  9. A young person with short, curly hair drinks from a green bottle in a dimly lit kitchen, then drops their backpack on the floor.© Sprite0:44
  10. A young man in a dark t-shirt holds a green bottle, looking down into a hole in the floor of a room with a wooden ceiling and a chandelier.© Sprite0:51
  11. A heavy wooden piano crashes down, shattering into pieces on the floor, surrounded by flying debris in a dimly lit interior.© Sprite0:56
  12. A young man in a patterned shirt and headphones sits at a keyboard in a dimly lit music studio, adjusting his headphones.© Sprite1:05

Stills © Sprite. Made by GUT Argentina, Landia and Maxi Blanco.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The weight of the day literally crumbles away with a refreshing Sprite.

Tagline: “LET'S BE CLEAR. Sprite”

visual metaphorstress reliefeveryday strugglesrefreshing drinkcrumbling environmentyouth culture

The cut

Length
75 s
Shots
59
Average shot
1.3 s

What creatives use Sprite “The weight of the day” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sprite “The weight of the day”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A tired teen girl with a backpack walks past a house, wiping her forehead, with text overlayed on the screen.© SpriteA young female student with a backpack opens a refrigerator in a sunlit kitchen, looking for something to drink.© SpriteA young woman with space buns and a denim vest looks down with a concerned expression in a kitchen.© SpriteA young man in a grey shirt enters a living room with a drink and bag, while another person sits on a couch playing a handheld game.© Sprite
    Frames from Sprite “The weight of the day”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sprite “The weight of the day” in order, with its length, framing and what happens in it.

    A tired teen girl with a backpack walks past a house, wiping her forehead, with text overlayed on the screen.© SpriteA young female student with a backpack opens a refrigerator in a sunlit kitchen, looking for something to drink.© SpriteA young woman with space buns and a denim vest looks down with a concerned expression in a kitchen.© SpriteA young man in a grey shirt enters a living room with a drink and bag, while another person sits on a couch playing a handheld game.© SpriteA diverse group of young musicians plays instruments on a stage, led by a conductor, in a dimly lit school auditorium.© SpriteA man in a patterned shirt and dark pants adjusts a bag strap, standing in front of a wooden cabinet with dishes.© Sprite
    Length: 75 s · Shots: 59 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Sprite “The weight of the day” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

More commercials by Maxi Blanco

  • The Coca-Cola Company "Security Cameras" (2013) commercial still© The Coca-Cola CompanyThe Coca-Cola Company “Security Cameras” 2013Dir. Maxi Blanco · WundermanClio Awards Silver 2013
  • Axe "Young and Mature" (2013) commercial still© AxeAxe “Young and Mature” 2013Dir. Maxi Blanco · PonceLondon International Awards Silver 2013
  • Old Spice (P&G) "Old Spice - Unbelievably Cool" (2026) commercial still© Old Spice (P&G)Old Spice (P&G) “Old Spice - Unbelievably Cool” 2026Dir. Maxi Blanco · Burns Agency
  • Uber Eats "Checo Perez" (2024) commercial still© Uber EatsUber Eats “Checo Perez” 2024Dir. Maxi Blanco · Wieden+Kennedy México
  • Lipton "Good shines in. Good shines out" (2023) commercial still© LiptonLipton “Good shines in. Good shines out” 2023Dir. Maxi Blanco · MullenLowe
  • Gatorade "#Leogacy" (2022) commercial still© GatoradeGatorade “#Leogacy” 2022Dir. Maxi Blanco · Isla

More from GUT Argentina

  • Globant de "Seek Reinvention" (2022) commercial still© Globant deGlobant de “Seek Reinvention” 2022Dir. Andrés Salmoyraghi · GUT ArgentinaEl Ojo de Iberoamérica Bronze 2022

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Sprite “The weight of the day” commercial?

Maxi Blanco directed it, produced by Landia, for the agency GUT Argentina.

Which agency made Sprite “The weight of the day”?

GUT Argentina created it for Sprite (2022).

What awards did Sprite “The weight of the day” win?

1 awards, including El Ojo de Iberoamérica 2022 Bronze Producción Audiovisual – PA14 – Efectos visuales.

What is the tagline of Sprite “The weight of the day”?

“LET'S BE CLEAR. Sprite”

Sources for the credits and awards

elojodeiberoamerica.com