100%

01 · Featured

100%'s most awarded commercial

© Nike© Nike© Nike© Nike© Nike© Nike

The One Show Bronze 2025

Nike “Refugee Olympic Team” 2025

Refugee athletes share their powerful stories of resilience and determination, showcasing their journey from displacement to the Olympic stage.

Directed by Vellas x · Wieden+Kennedy · 100%

Every shot in the library

Also watch

Nike “Watch Where We're Going” 2024 →Epica Bronze 2024

02 · Directors

Notable directors at 100%

Who made the work, and how much of it won awards. From the credits on every spot.

• © Raleigh1 award-winningKelvin Jones5 spots · Raleigh “Forever”
• © Nike1 award-winningVellas3 spots · Nike “Watch Where We're Going”
• © Nike1 award-winningVellas x1 spots · Nike “Refugee Olympic Team”
• © BOLSNoel Loozen5 spots · BOLS “The Original Spirit of Amsterdam”
• © GreenpeacePaul Geusebroek5 spots · Greenpeace “Make Future”
• © SonyJuriaan Booij4 spots · Sony “Listen Closer”
• © BildBetRyan Staake4 spots · BildBet “Sadness”
• © AdidasSalomon Ligthelm3 spots · Adidas “Ultraboost'20”
• © ŠKODAJohan Kramer3 spots · ŠKODA “Shot at Home From Form”
• © T-MobileAnna Maria Van't Hek3 spots · T-Mobile “Thuis”
• © Estee LauderEmma Westenberg3 spots · Estee Lauder “Blockparty”
• © ABOUT YOUMees Peijnenburg2 spots · ABOUT YOU “ABOUT YOU”

03 · Clients

100%'s clients

Every brand in the library, by award-winning work.

• Nike2024–2025

  4 commercials · 2 award-winning

• Raleigh2025–2026

  2 commercials · 1 award-winning

• ŠKODA2020–2024

  3 commercials

• Zalando2020–2024

  3 commercials

• Sony2024

  3 commercials

• Budweiser2025

  3 commercials

• BOLS2018–2024

  2 commercials

• Adidas2022–2024

  2 commercials

• Vodafone2024

  2 commercials

• Patta2024

  2 commercials

• Tele22022–2024

  2 commercials

• Odido2025–2026

  2 commercials

Also: ABOUT YOU, Sire, Das Handwerk, Greenpeace, G-Star RAW, Lacoste x Zalando, Montblanc, T-Mobile, Van Moof, G-Star, BildBet, Estee Lauder

04 · Works with

Who 100% works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

100%'s awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Epica

  .

• 1

  Creative Circle

  .

• 1

  The One Show

  .

06 · Work

Commercials by 100%

Our visual library has 62 100% commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© RaleighRaleigh “Forever” 2026Creative Circle Bronze 2026

© OdidoOdido “Jutta Leerdam Milano 2026 Olympic campaign” 2026

© NikeNike “Refugee Olympic Team” 2025The One Show Bronze 2025

© ODIDOODIDO “Bobbie” 2025

© RaleighRaleigh “Reimagined” 2025

Most awarded

• © NikeNike “Refugee Olympic Team” 2025Dir. Vellas x · Wieden+KennedyThe One Show Bronze 2025
• © RaleighRaleigh “Forever” 2026Dir. Kelvin JonesCreative Circle Bronze 2026
• © NikeNike “Watch Where We're Going” 2024Dir. Vellas · Wieden+KennedyEpica Bronze 2024
• © OdidoOdido “Jutta Leerdam Milano 2026 Olympic campaign” 2026Dir. Camille Boumans · TBWA\Neboko
• © ODIDOODIDO “Bobbie” 2025Dir. Noel Loozen · TBWA\Neboko
• © RaleighRaleigh “Reimagined” 2025Dir. Kelvin Jones · DEPT®
• © BudweiserBudweiser “Supermarket - Haroshi x Budweiser” 2025Dir. Kelvin Jones
• © BudweiserBudweiser “BBQ - Haroshi x Budweiser” 2025Dir. Kelvin Jones
• © BudweiserBudweiser “QUEUE - Haroshi x Budweiser” 2025Dir. Kelvin Jones
• © VattenfallVattenfall “Energy Symphony” 2025Dir. Another Duo · Dawn
• © VintedVinted “Women's Buyer” 2025Dir. Nick van Tiem
• © VanMoofVanMoof “Ride Like No Other” 2025Dir. Folkert Verdoorn
• © NikeNike “Kimia Alizadeh” 2024Dir. Vellas · Wieden+Kennedy
• © NikeNike “Cindy Ngamba” 2024Dir. Vellas · Wieden+Kennedy
• © ZalandoZalando “x G- Star Raw” 2024Dir. Salomon Ligthelm · The Family
• © GreenpeaceGreenpeace “Make Future” 2024Dir. Paul Geusebroek · Dawn
• © SonySony “Listen Closer” 2024Dir. Juriaan Booij · Anomaly
• © SonySony “Listen Closer 2” 2024Dir. Juriaan Booij · Anomaly
• © SonySony “Listen Closer 3” 2024Dir. Juriaan Booij · Anomaly
• © VodafoneVodafone “Modern Family” 2024Dir. Andreas Pasvantis · TBWA\Neboko
• © MontblancMontblanc “The Power of Imagination” 2024Dir. Alice Kunisue · Solomon & Winter
• © T-MobileT-Mobile “Thuis” 2024Dir. Anna Maria Van't Hek · TBWA\Neboko
• © VodafoneVodafone “Hema - Jaszie” 2024Dir. Andreas Pasvantis · XXS Amsterdam
• © PattaPatta “x FC Barcelona x Nike” 2024Dir. Paul Geusebroek

07 · For producers

What producers use 100%'s page for

1. 01Who directs for 100%

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind 100%'s 62 commercials, with the agencies and awards.

   © Nike© Raleigh© Nike© Odido

   Kelvin Jones · Noel Loozen · Paul GeusebroekOpen 100% in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   100%'s work by year, brand and award in one place, and the companies with a similar body of work.

   © LETGO© Vanish© Ubisoft© New Balance

   Similar: ILA Studio, Smuggler, StinkCompare in the library →

08 · Questions

About 100%