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commercial director

Alex Boutell

Alex Boutell is a commercial director. FrameThrower's visual library has 15 of their commercials (2015–2025), cut shot by shot, 2 of them award-winning. The work includes spots for Channel 4, Skoda, Asda and The Great British Bake Off, produced most often by Rogue Films and 4creative, for agencies including 4creative, Leo Burnett and adam&eve\TBWA.

15
Commercials in our library
2
Award-winning
2015–2025
Active

01 · Featured

Alex Boutell's most awarded commercial

Video: Channel 4 Entertainment on YouTube

British Arrows Silver 2018

Channel 4 “Women’s Euros 2017” 2018

A young girl, passionate about football, practices her skills everywhere, inspiring others and challenging gender norms, culminating in her family watching the Women's Euro 2017.

Directed by Alex Boutell · 4creative

See the spot →

02 · Brands

Brands Alex Boutell has made commercials for

Every brand in the library, by award-winning work.

  • Channel 42015–2020

    4 commercials · 2 award-winning

  • Skoda2024

    2 commercials

  • Asda2020

    2 commercials

  • The Great British Bake Off2018

    1 commercials

  • Amazon2025

    1 commercials

  • TikTok2022

    1 commercials

  • Great British Bakeoff2022

    1 commercials

  • McCain2023

    1 commercials

  • Toyota Great Britain2024

    1 commercials

  • The Hive2019

    1 commercials

03 · Works with

Who Alex Boutell works with

From the credits: the companies behind the spots, by number of spots.

Production companies Alex Boutell works with

Agencies Alex Boutell works with

04 · Awards

Alex Boutell's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Creative Circle

    .

  • 1

    British Arrows

    .

Top award-winning spots

05 · Work

Commercials by Alex Boutell

Our visual library has 15 Alex Boutell commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

Amazon “Spring Day Deals” (2025)© AmazonAmazon “Spring Day Deals” 2025
Skoda “Familying” (2024)© SkodaSkoda “Familying” 2024
SKODA “MADE FOR FAMYLING” (2024)© SKODASKODA “MADE FOR FAMYLING” 2024
Toyota Great Britain “Impossible vs. Impossible” (2024)© Toyota Great BritainToyota Great Britain “Impossible vs. Impossible” 2024
McCain “Let's All Chip In” (2023)© McCainMcCain “Let's All Chip In” 2023

Most awarded

  • Channel 4 "Women’s Euros 2017" (2018) commercial still© Channel 4Channel 4 “Women’s Euros 2017” 2018Dir. Alex BoutellBritish Arrows Silver 2018
  • Channel 4 "Complaints Welcome" (2020) commercial still© Channel 4Channel 4 “Complaints Welcome” 2020Dir. Alex Boutell · 4creativeCreative Circle Gold 2020
  • Amazon "Spring Day Deals" (2025) commercial still© AmazonAmazon “Spring Day Deals” 2025Dir. Alex Boutell · adam&eve\TBWA
  • Skoda "Familying" (2024) commercial still© SkodaSkoda “Familying” 2024Dir. Alex Boutell · Leo Burnett
  • SKODA "MADE FOR FAMYLING" (2024) commercial still© SKODASKODA “MADE FOR FAMYLING” 2024Dir. Alex Boutell · Leo
  • Toyota Great Britain "Impossible vs. Impossible" (2024) commercial still© Toyota Great BritainToyota Great Britain “Impossible vs. Impossible” 2024Dir. Alex Boutell · T&P
  • McCain "Let's All Chip In" (2023) commercial still© McCainMcCain “Let's All Chip In” 2023Dir. Alex Boutell · adam&eve\TBWA
  • TikTok "Through the Ages" (2022) commercial still© TikTokTikTok “Through the Ages” 2022Dir. Alex Boutell · Mother
  • Great British Bakeoff "Beautiful" (2022) commercial still© Great British BakeoffGreat British Bakeoff “Beautiful” 2022Dir. Alex Boutell · 4creative
  • Asda "Asda - Circus" (2020) commercial still© AsdaAsda “Asda - Circus” 2020Dir. Alex Boutell · AMV BBDO
  • Asda "Nana Roast" (2020) commercial still© AsdaAsda “Nana Roast” 2020Dir. Alex Boutell · Rogue Films
  • The Hive "Protect Your Gnomes" (2019) commercial still© The HiveThe Hive “Protect Your Gnomes” 2019Dir. Alex Boutell · T&P
  • The Great British Bake Off "The Great British Bake Off 2018" (2018) commercial still© The Great British Bake OffThe Great British Bake Off “The Great British Bake Off 2018” 2018Dir. Alex Boutell
  • Channel 4 "The Great British Bake Off: Beautiful" (2018) commercial still© Channel 4Channel 4 “The Great British Bake Off: Beautiful” 2018Dir. Alex Boutell · 4creative
  • Channel 4 "Hunted" (2015) commercial still© Channel 4Channel 4 “Hunted” 2015Dir. Alex Boutell · 4creative

06 · For producers

What producers use Alex Boutell's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Alex Boutell's work and find directors with a similar style, each with every spot, agency, production company and award.

    Ken Lidster© Van Den Berghs & Jurgens LimitedJeff Low© AnthropicBryan Buckley© E-TradeSam Cadman© Toast
    Similar to Alex Boutell: Ken Lidster, Jeff Low, Bryan Buckley

  2. 02Alex Boutell's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 15 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Channel 4 “Women’s Euros 2017”© Channel 4Channel 4 “Complaints Welcome”© Channel 4Amazon “Spring Day Deals”© AmazonSkoda “Familying”© Skoda
    15 commercials, 2 award-winning

07 · Questions

About Alex Boutell

What commercials has Alex Boutell directed?+

15 in the library, 2015–2025, including Channel 4 “Women’s Euros 2017”, Channel 4 “Complaints Welcome”, Amazon “Spring Day Deals” and Skoda “Familying”.

Which production company does Alex Boutell work with?+

Most often Rogue Films (7 spots), also 4creative, The Mill and Tantrum.

Which agencies has Alex Boutell worked with?+

4creative (4), Leo Burnett (2), adam&eve\TBWA (2), T&P (2) and AMV BBDO (1).

What awards has Alex Boutell's work won?+

2 award-winning spots, including British Arrows Silver 2018 for Channel 4 “Women’s Euros 2017” and Creative Circle Gold 2020 for Channel 4 “Complaints Welcome”.

Which directors have a similar style to Alex Boutell?+

Ken Lidster, Jeff Low, Bryan Buckley, Sam Cadman and Traktor, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Alex Boutell: matched by the ideas, tone and categories of their commercials.