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The Mill logo

commercial production company

The Mill

The Mill is a global creative studio delivering visual effects (VFX) and integrated production for Brand & Content, Film & Series. Founded in 1990 by Robin Shenfield and Pat Joseph. It is acquired by The Carlyle Group in 2007; acquired by Barclays Private Equity (Equistone Partners Europe) in 2011; acquired by Technicolor SA in 2015; acquired by TransPerfect in April 2025 [DESCRIPTION: The Mill is a global creative studio delivering visual effects (VFX) and integrated production for Brand & Content, Film & Series. [cite: 10]. FrameThrower's visual library has 29 The Mill commercials (2011–2025), cut shot by shot, 8 of them award-winning, for clients including Courageous Conversation Global Foundation, Netto Marken-Discount AG & Co. KG, Aeroméxico and Nike, directed by Jimmy Kiddell, Nic Yalouris and Johnny Green among others.

Visit themill.com
29
Commercials in our library
8
Award-winning
2011–2025
Active
1990
Founded

01 · Featured

The Mill's most awarded commercial

PETA “98% Human” (2013), still© PETAPETA “98% Human” (2013), frame 2© PETAPETA “98% Human” (2013), frame 3© PETAPETA “98% Human” (2013), frame 4© PETAPETA “98% Human” (2013), frame 5© PETAPETA “98% Human” (2013), frame 6© PETA

D&AD Yellow Pencil 2014

PETA “98% Human” 2013

A chimpanzee, subjected to a lifetime of abuse and exploitation in entertainment, contemplates suicide with a revolver, highlighting the suffering of great apes.

Directed by Angus Kneale · BBDO · The Mill

Also watch

Video: Johnny Green on YouTube

Nike “Mirrors ft. Neymar Jr” 2014 →Ciclope Gold 2014

02 · Directors

Notable directors at The Mill

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

The Mill's clients

Every brand in the library, by award-winning work.

  • Courageous Conversation Global Foundation2024

    1 commercials · 1 award-winning

  • Netto Marken-Discount AG & Co. KG2018

    1 commercials · 1 award-winning

  • Aeroméxico2023

    1 commercials · 1 award-winning

  • Nike2014

    1 commercials · 1 award-winning

  • Levi Strauss & Co.2018

    1 commercials · 1 award-winning

  • PETA2013

    1 commercials · 1 award-winning

  • AB InBev - Michelob ULTRA2025

    1 commercials · 1 award-winning

  • Hewlett Packard Enterprise2019

    1 commercials · 1 award-winning

  • Hyundai2024–2025

    2 commercials

  • Audi2016

    1 commercials

  • Bentley2018

    1 commercials

  • Pediatric Brain Tumor Foundation2018

    1 commercials

Also: Asda, Three, Virgin Atlantic, adidas, Ataxia UK, Qualcomm, Superfast Broadband, Dark Horses, British Heart Foundation, Sidiz, Al Muneera, EA Games

04 · Works with

Who The Mill works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

The Mill's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    The One Show

    .

  • 1

    Cannes Lions

    .

  • 1

    London International Awards

    .

  • 1

    El Ojo de Iberoamérica

    .

  • 1

    Ciclope

    .

  • 1

    D&AD

    .

  • 1

    Clio Awards

    .

Top award-winning spots

  • D&AD Yellow Pencil 2014PETA “98% Human”
  • Clio Awards Gold 2025AB InBev - Michelob ULTRA “Lap of Legends”
  • The One Show Silver 2019Hewlett Packard Enterprise “HPE I.T. Monster”
  • Ciclope Gold 2014Nike “Mirrors ft. Neymar Jr”
  • Cannes Lions Bronze 2024Courageous Conversation Global Foundation “Driving While Black”
  • London International Awards Silver 2018Netto Marken-Discount AG & Co. KG “Netto - Easter Surprise”
  • The One Show Bronze 2018Levi Strauss & Co. “Levi's Circles”
  • El Ojo de Iberoamérica Bronze 2023Aeroméxico “Esto es Volar”

06 · Work

Commercials by The Mill

Our visual library has 29 The Mill commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

AB InBev - Michelob ULTRA “Lap of Legends” (2025)© AB InBev - Michelob ULTRAAB InBev - Michelob ULTRA “Lap of Legends” 2025Clio Awards Gold 2025
Hyundai “Ionic 9” (2025)© HyundaiHyundai “Ionic 9” 2025
Sidiz “Kids Category” (2025)© SidizSidiz “Kids Category” 2025
Al Muneera “Al Muneera” (2025)© Al MuneeraAl Muneera “Al Muneera” 2025
Courageous Conversation Global Foundation “Driving While Black” (2024)© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Driving While Black” 2024Cannes Lions Bronze 2024

Most awarded

  • PETA "98% Human" (2013) commercial still© PETAPETA “98% Human” 2013Dir. Angus Kneale · BBDOD&AD Yellow Pencil 2014
  • AB InBev - Michelob ULTRA "Lap of Legends" (2025) commercial still© AB InBev - Michelob ULTRAAB InBev - Michelob ULTRA “Lap of Legends” 2025Dir. Andrew Proctor · FCBClio Awards Gold 2025
  • Hewlett Packard Enterprise "HPE I.T. Monster" (2019) commercial still© Hewlett Packard EnterpriseHewlett Packard Enterprise “HPE I.T. Monster” 2019Dir. Jeffrey DatesThe One Show Silver 2019
  • Nike "Mirrors ft. Neymar Jr" (2014) commercial still© NikeNike “Mirrors ft. Neymar Jr” 2014Dir. Johnny Green · Wieden+KennedyCiclope Gold 2014
  • Courageous Conversation Global Foundation "Driving While Black" (2024) commercial still© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Driving While Black” 2024Goodby Silverstein & PartnersCannes Lions Bronze 2024
  • Netto Marken-Discount AG & Co. KG "Netto - Easter Surprise" (2018) commercial still© Netto Marken-Discount AG & Co. KGNetto Marken-Discount AG & Co. KG “Netto - Easter Surprise” 2018Dir. Jimmy Kiddell · Jung von Matt AGLondon International Awards Silver 2018
  • Levi Strauss & Co. "Levi's Circles" (2018) commercial still© Levi Strauss & Co.Levi Strauss & Co. “Levi's Circles” 2018Dir. Jake Nava · FCB WestThe One Show Bronze 2018
  • Aeroméxico "Esto es Volar" (2023) commercial still© AeroméxicoAeroméxico “Esto es Volar” 2023Dir. Nic Yalouris · Wieden+Kennedy MéxicoEl Ojo de Iberoamérica Bronze 2023
  • Hallmark "Motherbird" (2012) commercial still© HallmarkHallmark “Motherbird” 2012Dir. Yann Mabille · Leo BurnettAICP Awards Honoree 2012
  • National Football League "American Family" (2011) commercial still© National Football LeagueNational Football League “American Family” 2011Dir. Me & Bob · GreyAICP Awards Honoree 2011
  • Hyundai "Ionic 9" (2025) commercial still© HyundaiHyundai “Ionic 9” 2025INNOCEAN
  • Sidiz "Kids Category" (2025) commercial still© SidizSidiz “Kids Category” 2025Dir. Tim Fox
  • Al Muneera "Al Muneera" (2025) commercial still© Al MuneeraAl Muneera “Al Muneera” 2025Dir. Joshua Vii
  • Three "Butterpug" (2024) commercial still© ThreeThree “Butterpug” 2024Dir. Jorge Montiel · Wieden+Kennedy
  • Hyundai "IONIQ 9" (2024) commercial still© HyundaiHyundai “IONIQ 9” 2024Dir. James F. Coton · INNOCEAN
  • Virgin Atlantic "Sustainable Flight" (2023) commercial still© Virgin AtlanticVirgin Atlantic “Sustainable Flight” 2023Dir. Carsten Keller · Lucky Generals
  • Qualcomm "Qualcomm" (2023) commercial still© QualcommQualcomm “Qualcomm” 2023Dir. Ben Smith · McCann
  • Asda "Asda - Circus" (2020) commercial still© AsdaAsda “Asda - Circus” 2020Dir. Alex Boutell · AMV BBDO
  • adidas "x Manchester United" (2020) commercial still© adidasadidas “x Manchester United” 2020Dir. Oliver Davies · tms
  • British Heart Foundation "British Hearth Foundation" (2020) commercial still© British Heart FoundationBritish Heart Foundation “British Hearth Foundation” 2020MullenLowe Global
  • EA Games "Feel Next Level" (2020) commercial still© EA GamesEA Games “Feel Next Level” 2020Dir. Carl Addy · The Mill
  • The New York Times "Moon Landing VR Experience" (2020) commercial still© The New York TimesThe New York Times “Moon Landing VR Experience” 2020Dir. Will Adams
  • Dark Horses "Follow Your Path" (2019) commercial still© Dark HorsesDark Horses “Follow Your Path” 2019Dir. Gareth Brannan · And Rising
  • Bentley "An Extraordinary Grand Tour: The Story of Bentley" (2018) commercial still© BentleyBentley “An Extraordinary Grand Tour: The Story of Bentley” 2018Dir. Aidan Gibbons · Keko

07 · For producers

What producers use The Mill's page for

  1. 01Who directs for The Mill

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind The Mill's 29 commercials, with the agencies and awards.

    PETA “98% Human”© PETAAB InBev - Michelob ULTRA “Lap of Legends”© AB InBev - Michelob ULTRAHewlett Packard Enterprise “HPE I.T. Monster”© Hewlett Packard EnterpriseNike “Mirrors ft. Neymar Jr”© Nike
    Carl Addy · Jimmy Kiddell · Nic Yalouris

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    The Mill's work by year, brand and award in one place, and the companies with a similar body of work.

    All Of Us Here© Mike's Hard LemonadeStink© UbisoftMJZ© Old SpiceSmuggler© Vanish
    Similar: All Of Us Here, Stink, MJZ

08 · Questions

About The Mill

What commercials has The Mill made?+

29 in the library, 2011–2025, including PETA “98% Human”, AB InBev - Michelob ULTRA “Lap of Legends”, Hewlett Packard Enterprise “HPE I.T. Monster” and Nike “Mirrors ft. Neymar Jr”.

Which agencies has The Mill worked with?+

Wieden+Kennedy (2), INNOCEAN (2), Goodby Silverstein & Partners (1), Jung von Matt AG (1) and Wieden+Kennedy México (1).

Which directors are behind The Mill's commercials?+

Carl Addy (2), Jimmy Kiddell (1), Nic Yalouris (1), Johnny Green (1), Jake Nava (1) and Aidan Gibbons (1).

What awards has The Mill's work won?+

8 award-winning spots, including D&AD Yellow Pencil 2014 for PETA “98% Human”, Clio Awards Gold 2025 for AB InBev - Michelob ULTRA “Lap of Legends” and The One Show Silver 2019 for Hewlett Packard Enterprise “HPE I.T. Monster”.

Who owns The Mill?+

The Mill is acquired by The Carlyle Group in 2007; acquired by Barclays Private Equity (Equistone Partners Europe) in 2011; acquired by Technicolor SA in 2015; acquired by TransPerfect in April 2025 [DESCRIPTION: The Mill is a global creative studio delivering visual effects (VFX) and integrated production for Brand & Content, Film & Series. [cite: 10].

Who are The Mill's clients?+

In the library: Courageous Conversation Global Foundation (1 commercials, 2024–2024), Netto Marken-Discount AG & Co. KG (1 commercials, 2018–2018), Aeroméxico (1 commercials, 2023–2023), Nike (1 commercials, 2014–2014), Levi Strauss & Co. (1 commercials, 2018–2018) and PETA (1 commercials, 2013–2013).

09 · Discover

Other production companies with similar work

Not connected to The Mill: matched by the ideas, tone and categories of their commercials.