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Nike “Mirrors ft. Neymar Jr” 2014

Nike “Mirrors ft. Neymar Jr” (2014) is a Nike commercial directed by Johnny Green for Wieden+Kennedy, produced by The Mill. It won one award: Ciclope 2014 Gold Live Action Visual Effects.

Neymar Jr. faces his mirrored reflections and opponents on a soccer field, showcasing his deceptive skills and the new Nike Hypervenom cleats.

Video: Johnny Green on YouTube

Shot by shot

  1. Neymar Jr. in a yellow soccer jersey with number 10, runs across a stadium field at night, with bright stadium lights in the background.© Nike0:00
  2. Neymar Jr. in a yellow and blue uniform, jumps to kick a soccer ball in a stadium full of cheering fans at night.© Nike0:05
  3. A soccer player's foot in a red and yellow cleat rests on a black and white soccer ball on a green field at night.© Nike0:10
  4. A soccer player in a white jersey runs towards the camera on a green field in a stadium at night, with two mirrored players in yellow jerseys in the background.© Nike0:13
  5. A male soccer coach with grey hair in a suit shouts and gestures from the dugout during a night game in a stadium.© Nike0:17
  6. Neymar Jr. in a yellow and blue uniform dribbles a soccer ball past a sliding opponent in a brightly lit stadium.© Nike0:18
  7. A soccer player in a yellow jersey and blue shorts juggles a soccer ball, with many mirrored versions of himself stretching into the distance on a green field at night.© Nike0:26
  8. Neymar Jr. in a yellow and blue uniform dribbles a soccer ball on a green field in a stadium at night, with a defender sliding in.© Nike0:36
  9. Two German Shepherds sit with their handlers, who are wearing grey uniforms, in an interior setting.© Nike0:39
  10. Neymar Jr. in a yellow and blue soccer uniform dribbles a soccer ball on a green field, with a stadium crowd in the background.© Nike0:42
  11. Neymar Jr. in a yellow and blue soccer uniform runs on a field with other players, looking intensely at the camera.© Nike0:49
  12. A male soccer goalie in a red uniform dives to block a soccer ball in a stadium with mirrored walls reflecting the crowd.© Nike0:51

Stills © Nike. Made by Wieden+Kennedy, The Mill and Johnny Green.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Neymar Jr. plays against his own reflections, symbolizing his unique, deceptive style.

Tagline: “DECEPTIVE BY NATURE”

hall of mirrorsdoppelgangersupernatural abilitybreaking the fourth wallvisual metaphor

The cut

Length
61 s
Shots
43
Average shot
1.4 s

What creatives use Nike “Mirrors ft. Neymar Jr” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Mirrors ft. Neymar Jr”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Neymar Jr. in a yellow soccer jersey with number 10, runs across a stadium field at night, with bright stadium lights in the background.© NikeNeymar Jr. in a yellow and blue uniform, jumps to kick a soccer ball in a stadium full of cheering fans at night.© NikeA soccer player's foot in a red and yellow cleat rests on a black and white soccer ball on a green field at night.© NikeA soccer player in a white jersey runs towards the camera on a green field in a stadium at night, with two mirrored players in yellow jerseys in the background.© Nike
    Frames from Nike “Mirrors ft. Neymar Jr”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Mirrors ft. Neymar Jr” in order, with its length, framing and what happens in it.

    Neymar Jr. in a yellow soccer jersey with number 10, runs across a stadium field at night, with bright stadium lights in the background.© NikeNeymar Jr. in a yellow and blue uniform, jumps to kick a soccer ball in a stadium full of cheering fans at night.© NikeA soccer player's foot in a red and yellow cleat rests on a black and white soccer ball on a green field at night.© NikeA soccer player in a white jersey runs towards the camera on a green field in a stadium at night, with two mirrored players in yellow jerseys in the background.© NikeA male soccer coach with grey hair in a suit shouts and gestures from the dugout during a night game in a stadium.© NikeNeymar Jr. in a yellow and blue uniform dribbles a soccer ball past a sliding opponent in a brightly lit stadium.© Nike
    Length: 61 s · Shots: 43 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a doppelganger

    Before you present an idea, you need to know who has done it, and how.

    Nike “Mirrors ft. Neymar Jr” is built on a doppelganger. Search the library by idea to see every spot that uses it.

    GAP “Plot Thickens”© GAPGeneral Entertainment Authority “Obsession”© General Entertainment AuthorityVolunteers of America “The War Inside”© Volunteers of AmericaRiyadh Season “Usyk vs Fury”© Riyadh Season
    GAP · General Entertainment Authority · Volunteers of America · Riyadh Season

More commercials by Johnny Green

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Mirrors ft. Neymar Jr” commercial?

Johnny Green directed it, produced by The Mill, for the agency Wieden+Kennedy.

Which agency made Nike “Mirrors ft. Neymar Jr”?

Wieden+Kennedy created it for Nike (2014).

What awards did Nike “Mirrors ft. Neymar Jr” win?

1 awards, including Ciclope 2014 Gold Live Action Visual Effects.

What is the tagline of Nike “Mirrors ft. Neymar Jr”?

“DECEPTIVE BY NATURE”

Sources for the credits and awards

web.archive.org