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Volvo “Volvo - My Favorite Things” 2018

Volvo “Volvo - My Favorite Things” (2018) is a Volvo commercial directed by Johnny Green for Forsman & Bodenfors, produced by Anonymous Content. It won one award: Kinsale Sharks 2018 Silver Music & Sound Craft (International) - Best Re-Record of Licensed Music.

A montage of urban scenes and people enjoying life, set to a cover of "My Favorite Things," highlights the new Volvo XC40 as a vehicle for modern living.

Video: Volvo Cars Taiwan on YouTube

Shot by shot

  1. A young woman with light skin and dark hair looks out a window, with soft light on her face, in a car.© Volvo0:01
  2. A person quickly stacks many cardboard boxes on a city sidewalk next to a parked bicycle, with sunlight casting long shadows.© Volvo0:03
  3. A white Volvo SUV drives out of a dark tunnel into a city street at dusk, with text overlay.© Volvo0:05
  4. A white Volvo car drives away from the camera down a wet city street lined with tall buildings at sunset, with Chinese text on screen.© Volvo0:07
  5. A person in a green sweatshirt walks away from the camera towards a store with "SCREENS" in neon lights, as other people mill about on the street at night.© Volvo0:09
  6. A blurry shot of multiple screens displaying various graphics, including a dollar sign and text, seen through a dark, out-of-focus foreground.© Volvo0:10
  7. A diverse group of people are seen in a crowd, with a woman in a white jacket holding up a phone to take a picture, while another woman in a pink top holds up a bag of colorful donuts.© Volvo0:12
  8. A diverse group of young adults, including a woman in a purple dress and trench coat, run through a dark, urban interior space at night.© Volvo0:14
  9. A wide shot of a large, empty industrial space with clothes racks and a long table, as a crowd of people rushes in from the right.© Volvo0:15
  10. A white Volvo XC40 drives across a bridge at dusk, with text appearing on screen.© Volvo0:17
  11. A woman drives a Volvo car at golden hour, with her reflection visible in the rearview mirror and a city skyline in the background.© Volvo0:18
  12. A young woman with blonde hair and a green beanie is seen in profile, with her hair blowing in the wind, as text appears on screen.© Volvo0:20

Stills © Volvo. Made by Forsman & Bodenfors, Anonymous Content and Johnny Green.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Modern urban life, set to a classic song, showcasing the new Volvo XC40.

Tagline: “Everything you need. Nothing you don't. The All New Volvo XC40.”

classic song coverurban montageaspirational lifestylediverse castproduct as enabler

The cut

Length
30 s
Shots
25
Average shot
1.2 s

What creatives use Volvo “Volvo - My Favorite Things” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo “Volvo - My Favorite Things”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with light skin and dark hair looks out a window, with soft light on her face, in a car.© VolvoA person quickly stacks many cardboard boxes on a city sidewalk next to a parked bicycle, with sunlight casting long shadows.© VolvoA white Volvo SUV drives out of a dark tunnel into a city street at dusk, with text overlay.© VolvoA person in a green sweatshirt walks away from the camera towards a store with "SCREENS" in neon lights, as other people mill about on the street at night.© Volvo
    Frames from Volvo “Volvo - My Favorite Things”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo “Volvo - My Favorite Things” in order, with its length, framing and what happens in it.

    A young woman with light skin and dark hair looks out a window, with soft light on her face, in a car.© VolvoA person quickly stacks many cardboard boxes on a city sidewalk next to a parked bicycle, with sunlight casting long shadows.© VolvoA white Volvo SUV drives out of a dark tunnel into a city street at dusk, with text overlay.© VolvoA person in a green sweatshirt walks away from the camera towards a store with "SCREENS" in neon lights, as other people mill about on the street at night.© VolvoA blurry shot of multiple screens displaying various graphics, including a dollar sign and text, seen through a dark, out-of-focus foreground.© VolvoA diverse group of people are seen in a crowd, with a woman in a white jacket holding up a phone to take a picture, while another woman in a pink top holds up a bag of colorful donuts.© Volvo
    Length: 30 s · Shots: 25 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a classic song cover

    Before you present an idea, you need to know who has done it, and how.

    Volvo “Volvo - My Favorite Things” is built on a classic song cover. Search the library by idea to see every spot that uses it.

    Telefónica “Metamorfose ambulante”© TelefónicaBBC Local Radio “Local Radio”© BBC Local RadioHeineken “We'LL Meet Again”© HeinekenSJ “Heroes”© SJ
    Telefónica · BBC Local Radio · Heineken · SJ

More commercials by Johnny Green

More from Forsman & Bodenfors

Award-winning auto commercials

Questions

Who directed the Volvo “Volvo - My Favorite Things” commercial?

Johnny Green directed it, produced by Anonymous Content, for the agency Forsman & Bodenfors.

Which agency made Volvo “Volvo - My Favorite Things”?

Forsman & Bodenfors created it for Volvo (2018).

What awards did Volvo “Volvo - My Favorite Things” win?

1 awards, including Kinsale Sharks 2018 Silver Music & Sound Craft (International) - Best Re-Record of Licensed Music.

What is the tagline of Volvo “Volvo - My Favorite Things”?

“Everything you need. Nothing you don't. The All New Volvo XC40.”

Sources for the credits and awards

web.archive.orgweb.archive.orgLBB