advertising agency · London
4creative
4creative is Channel 4's in-house creative agency, responsible for developing and delivering all advertising campaigns and channel branding for Channel 4 across various media. in London, United Kingdom. It is part of Channel 4. FrameThrower's visual library has 36 4creative commercials (2008–2026), cut shot by shot, 19 of them award-winning, for clients including Channel 4, Tokyo 2020 Paralympic Games, Stand Up To Cancer and Channel 4 Paralympics, directed by Florence Poppy Deary, Tom Tagholm and Dougal Wilson among others.
- 36
- Commercials in our library
- 19
- Award-winning
- 2008–2026
- Active
- London
- Based in
- 3
- Offices
01 · Featured
4creative's most awarded commercial
© Channel 4
© Channel 4
© Channel 4
© Channel 4
© Channel 4
© Channel 4Cannes Lions Grand Prix 2013
Channel 4 “Meet the Superhumans” 2012
This ad for the Paralympic Games features disabled athletes training and competing, highlighting their strength and determination, culminating in the tagline "Meet the Superhumans."
Directed by Tom Tagholm · 4creative · 4creative
Also watch
Channel 4 “Channel 4 Idents” 2024 →D&AD Yellow Pencil 2024
02 · Directors
Notable directors at 4creative
Who made the work, and how much of it won awards. From the credits on every spot.
© Channel 42 award-winningFlorence Poppy Deary3 spots · Channel 4 “Heavy Breather”- © Channel 42 award-winningTom Tagholm2 spots · Channel 4 “Meet the Superhumans”
© Channel 42 award-winningDougal Wilson2 spots · Channel 4 “We are the Super Humans”
© Channel 4 Paralympics2 award-winningSteve Rogers2 spots · Channel 4 Paralympics “Considering What”
© Channel 41 award-winningAlex Boutell4 spots · Channel 4 “Complaints Welcome”
© Channel 41 award-winningMiketta Lane2 spots · Channel 4 “Sorry Not Sorry”
© Tokyo 2020 Paralympic Games1 award-winningBradford Young1 spots · Tokyo 2020 Paralympic Games “Super. Human”
© Channel 41 award-winningJeff Low1 spots · Channel 4 “#MerryDifferent”
© Stand Up To Cancer1 award-winningSmith & Foulkes1 spots · Stand Up To Cancer “It's Payback Time”
© Channel 41 award-winningKeith McCarthy1 spots · Channel 4 “Grand National - Street Race”
© Channel 41 award-winningSaman Aminzadeh1 spots · Channel 4 “Masterbrand Idents”
© Channel 41 award-winningMike Skrgatic1 spots · Channel 4 “Channel 4 Idents”
03 · Clients
4creative's clients
Every brand in the library, by award-winning work.
- Channel 42008–2026
28 commercials · 16 award-winning
- Tokyo 2020 Paralympic Games2022
1 commercials · 1 award-winning
- Stand Up To Cancer2015
1 commercials · 1 award-winning
- Channel 4 Paralympics2025
1 commercials · 1 award-winning
- 4CREATIVE2015–2022
2 commercials
- E42018
1 commercials
- Great British Bakeoff2022
1 commercials
- Adobe2026
1 commercials
04 · Works with
Who 4creative works with
From the credits: the companies behind the spots, by number of spots.
Production companies 4creative hires
- 4creative10
- Biscuit Filmworks6
- Nexus Studios3
- magna studios UK2
- Blink1
- Serial Pictures X Somesuch1
- Biscuit Filmworks X Revolver1
- Time Based Arts1
- Optical Arts1
- Mindseye1
05 · Awards
4creative's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
8
Creative Circle
.
4
Ciclope
.
3
D&AD
.
2
British Arrows
.
1
Cannes Lions
1 top prize
1
Clio Awards
.
Top award-winning spots
- Cannes Lions Grand Prix 2013Channel 4 “Meet the Superhumans”
- D&AD Yellow Pencil 2024Channel 4 “Channel 4 Idents”
- Clio Awards Gold 2025Channel 4 Paralympics “Considering What”
- British Arrows Gold 2013Channel 4 “Paralympics”
- D&AD Graphite Pencil 2017Channel 4 “We are the Super Humans”
- British Arrows Silver 2014Channel 4 “Alternative Voices”
- Creative Circle Gold 2026Channel 4 “Educating Yorkshire - School's Back”
- Ciclope Gold 2024Channel 4 “Channel 4: Paralympics - Considering What”
Company honours
- Creative Circle Silver Award (2026)creativecircle.co.uk
06 · Work
Commercials by 4creative
Our visual library has 36 4creative commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Channel 4Channel 4 “Educating Yorkshire - School's Back” 2026Creative Circle Gold 2026© Channel 4Channel 4 “Heavy Breather” 2026Ciclope Silver 2026© Channel 4Channel 4 “Sorry Not Sorry” 2026Creative Circle Bronze 2026
© Channel 4Channel 4 “Apocalypse” 2026Ciclope Bronze 2026
© Channel 4Channel 4 “No Ad - Ad” 2026Most awarded
- © Channel 4Channel 4 “Meet the Superhumans” 2012Dir. Tom Tagholm · 4creativeCannes Lions Grand Prix 2013
- © Channel 4Channel 4 “Channel 4 Idents” 2024Dir. Mike Skrgatic · 4creativeD&AD Yellow Pencil 2024
- © Channel 4 ParalympicsChannel 4 Paralympics “Considering What” 2025Dir. Steve Rogers · 4creativeClio Awards Gold 2025
© Channel 4Channel 4 “Paralympics” 2013Dir. Tom Tagholm · 4creativeBritish Arrows Gold 2013- © Channel 4Channel 4 “We are the Super Humans” 2017Dir. Dougal Wilson · 4creativeD&AD Graphite Pencil 2017
© Channel 4Channel 4 “Alternative Voices” 20144creativeBritish Arrows Silver 2014- © Channel 4Channel 4 “Educating Yorkshire - School's Back” 2026Dir. Dougal Wilson · 4creativeCreative Circle Gold 2026
© Channel 4Channel 4 “Channel 4: Paralympics - Considering What” 2024Dir. Steve Rogers · 4creativeCiclope Gold 2024- © Channel 4Channel 4 “Masterbrand Idents” 2023Dir. Saman Aminzadeh · 4creativeCiclope Gold 2023
- © Tokyo 2020 Paralympic GamesTokyo 2020 Paralympic Games “Super. Human” 2022Dir. Bradford Young · 4creativeCreative Circle Gold 2022
- © Channel 4Channel 4 “Complaints Welcome” 2020Dir. Alex Boutell · 4creativeCreative Circle Gold 2020
- © Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
- © Channel 4Channel 4 “Heavy Breather” 2026Dir. Florence Poppy Deary · 4creativeCiclope Silver 2026
- © Channel 4Channel 4 “Grand National - Street Race” 2014Dir. Keith McCarthy · 4creativeCreative Circle Silver 2014
© Channel 4Channel 4 “Dubai” 2008Dir. Brett Foraker · 4creativeD&AD Wood Pencil 2008- © Channel 4Channel 4 “Sorry Not Sorry” 2026Dir. Miketta Lane · 4creativeCreative Circle Bronze 2026
- © Channel 4Channel 4 “Apocalypse” 2026Dir. Florence Poppy Deary · 4creativeCiclope Bronze 2026
© Channel 4Channel 4 “Married at First Sight UK” 20224creativeCreative Circle Bronze 2022- © Channel 4Channel 4 “#MerryDifferent” 2021Dir. Jeff Low · 4creativeCreative Circle Bronze 2021
- © Channel 4Channel 4 “No Ad - Ad” 2026Dir. Florence Poppy Deary · 4creative
© Channel 4Channel 4 “Dirty Business - The Real Voices Of The UK’s Sewage Crisis - Launch Film” 2026Dir. Miketta Lane · 4creative
© Channel 4Channel 4 “Adobe Women's FA Cup” 2026Dir. Ivo Beckett · 4creative
© AdobeAdobe “Women's FA Cup - Pure Football” 2026Dir. Deadhorses (James & Ivo) · 4creative
© Channel 4Channel 4 “The Great British Bake Off’s Sweet Relief” 2024Dir. Bonnie Forsyth · 4creative
07 · For producers
What producers use 4creative's page for
01Who 4creative hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind 4creative's 36 commercials, spot by spot.
© Channel 4© Channel 4© Channel 4 Paralympics© Channel 4Alex Boutell · Florence Poppy Deary · Tom Tagholm02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
4creative's work by year, brand and award in one place, and the companies with a similar body of work.
© BBC
© Sky Sports
© The New York Times
© KikkomanSimilar: BBC Creative, Sky Creative, Droga5
08 · News
4creative in the news
The latest stories we could source.
- 2026-054Creative unveils its new visual identity.LBB
- 2024-10Channel 4 appoints David Wigglesworth as Executive Creative Director & Creative Partner of 4creative.televisual.com
09 · Questions
About 4creative
What commercials has 4creative made?+
36 in the library, 2008–2026, including Channel 4 “Meet the Superhumans”, Channel 4 “Channel 4 Idents”, Channel 4 Paralympics “Considering What” and Channel 4 “Paralympics”.
Which directors does 4creative work with?+
Alex Boutell (4), Florence Poppy Deary (3), Tom Tagholm (2), Dougal Wilson (2), Miketta Lane (2) and Steve Rogers (2).
What awards has 4creative's work won?+
19 award-winning spots, including Cannes Lions Grand Prix 2013 for Channel 4 “Meet the Superhumans”, D&AD Yellow Pencil 2024 for Channel 4 “Channel 4 Idents” and Clio Awards Gold 2025 for Channel 4 Paralympics “Considering What”.
Who owns 4creative?+
4creative is part of Channel 4.
Who runs 4creative?+
Miketta Lane (Director of 4Creative, 2026) and Rob Boon (Head of Design, 2026).
Where is 4creative based?+
London, United Kingdom, with offices in London, Leeds, Manchester.
Who are 4creative's clients?+
In the library: Channel 4 (28 commercials, 2008–2026), Tokyo 2020 Paralympic Games (1 commercials, 2022–2022), Stand Up To Cancer (1 commercials, 2015–2015), Channel 4 Paralympics (1 commercials, 2025–2025), 4CREATIVE (2 commercials, 2015–2022) and E4 (1 commercials, 2018–2018).
How many people work at 4creative?+
60 (2026).
10 · Discover
Other agencies with similar work
Not connected to 4creative: matched by the ideas, tone and categories of their commercials.
