Channel 4 “Masterbrand Idents” 2023
Channel 4 “Masterbrand Idents” (2023) is a Channel 4 commercial directed by Saman Aminzadeh for 4creative, produced by Time Based Arts. It won one award: Ciclope 2023 Gold Sound And Music Sound Design.
Two women stand in a burning forest, looking at a floating, glowing Channel 4 logo made of rectangular blocks, which shows a stormy sea.
Stills © Channel 4. Made by 4creative, Time Based Arts and Saman Aminzadeh.
The idea
Channel 4 logo as a portal to diverse worlds.
magical realismportal fantasynature's furyglowing objectobservational characters
The cut
- Length
- 10 s
- One take
- 10 s in a single shot
What creatives use Channel 4 “Masterbrand Idents” for
01Ad ideas: every spot built on a magical realism
Before you present an idea, you need to know who has done it, and how.
Channel 4 “Masterbrand Idents” is built on a magical realism. Search the library by idea to see every spot that uses it.
© Squarespace
© Burbery
© Pocari Sweat
© BurberrySquarespace · Burbery · Pocari Sweat · Burberry
More commercials by Saman Aminzadeh
© JD SportsJD Sports “The Family Portrait” 2025Dir. Saman Aminzadeh · Uncommon Creative StudioBritish Arrows Bronze 2025
© CoorsCoors “Anything for Cold” 2026Dir. Saman Aminzadeh · Rethink
© Co-OpCo-Op “Pop to Co-Op - Neighbourhood” 2026Dir. Saman Aminzadeh · VCCP
© FootlockerFootlocker “Then. Now. Always” 2026Dir. Saman Aminzadeh · 72andSunny
© THE SHIRTTHE SHIRT “Saman Aminzadeh - THE SHIRT” 2025Dir. Saman Aminzadeh
More from 4creative
© Channel 4Channel 4 “Meet the Superhumans” 2012Dir. Tom Tagholm · 4creativeCannes Lions Grand Prix 2013
© Channel 4 ParalympicsChannel 4 Paralympics “Considering What” 2025Dir. Steve Rogers · 4creativeClio Awards Gold 2025
© Tokyo 2020 Paralympic GamesTokyo 2020 Paralympic Games “Super. Human” 2022Dir. Bradford Young · 4creativeCreative Circle Gold 2022
© Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
© AdobeAdobe “Women's FA Cup - Pure Football” 2026Dir. Deadhorses (James & Ivo) · 4creative
© Great British BakeoffGreat British Bakeoff “Beautiful” 2022Dir. Alex Boutell · 4creative
Award-winning media & entertainment commercials
© BBCBBC “Trails Will Blaze” 2026Dir. Yannis Konstantinidis · BBC CreativeClio Awards Grand Prix 2026
© TubiTubi “Interface Interruption” 2023Dir. Pete Marquis · Mischief @ No Fixed AddressEffie Awards Grand Prix 2024
© Battlegrounds Mobile IndiaBattlegrounds Mobile India “Game Responsibly – Battlegrounds Mobile India” 2022Dir. Abhinav PratimanSpikes Asia Grand Prix 2022
© The New York TimesThe New York Times “The Truth Is Worth It: Perseverance” 2019Dir. Martin + Lindsay · Droga5Cannes Lions Grand Prix 2019
© Fox Sports NetFox Sports Net “China” 2001Dir. Traktor · Cliff Freeman & PartnersCannes Lions Grand Prix 2001
© The IndependentThe Independent “Litany” 1999Dir. Rob Sanders · Lowe Howard-SpinkCannes Lions Grand Prix 1999
Questions
Who directed the Channel 4 “Masterbrand Idents” commercial?
Saman Aminzadeh directed it, produced by Time Based Arts, for the agency 4creative.
Which agency made Channel 4 “Masterbrand Idents”?
4creative created it for Channel 4 (2023).
What awards did Channel 4 “Masterbrand Idents” win?
1 awards, including Ciclope 2023 Gold Sound And Music Sound Design.