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commercial director

Keith McCarthy

Keith McCarthy is a commercial director. FrameThrower's visual library has 21 of their commercials (2014–2026), cut shot by shot, 3 of them award-winning. The work includes spots for The Sun, Channel 4, Boots and Dolmio, produced most often by Tinderflint and Stink, for agencies including MOSAIC UK, 4creative and Ogilvy.

21
Commercials in our library
3
Award-winning
2014–2026
Active

01 · Featured

Keith McCarthy's most awarded commercial

Crabbie's Grand National “Crabbie's Grand National” (2015), still© Crabbie's Grand NationalCrabbie's Grand National “Crabbie's Grand National” (2015), frame 2© Crabbie's Grand NationalCrabbie's Grand National “Crabbie's Grand National” (2015), frame 3© Crabbie's Grand NationalCrabbie's Grand National “Crabbie's Grand National” (2015), frame 4© Crabbie's Grand NationalCrabbie's Grand National “Crabbie's Grand National” (2015), frame 5© Crabbie's Grand NationalCrabbie's Grand National “Crabbie's Grand National” (2015), frame 6© Crabbie's Grand National

D&AD Graphite Pencil 2015

Crabbie's Grand National “Crabbie's Grand National” 2015

A historical re-enactment of the Grand National in 1752, featuring two rival families, the Blakes and O'Callaghans, competing in a chaotic and extreme horse race through a village and countryside.

Directed by Keith McCarthy · 4creative

02 · Brands

Brands Keith McCarthy has made commercials for

Every brand in the library, by award-winning work.

  • Channel 42014

    1 commercials · 1 award-winning

  • Crabbie's Grand National2015

    1 commercials · 1 award-winning

  • Grand National2014

    1 commercials · 1 award-winning

  • The Sun2026

    6 commercials

  • Boots2018

    1 commercials

  • Dolmio2018

    1 commercials

  • Aviva2018

    1 commercials

  • Coral2024

    1 commercials

  • William Hill2025

    1 commercials

  • Tuborg2022

    1 commercials

  • adidas2022

    1 commercials

  • Experian2023

    1 commercials

Also: ITV, Barnardo's, Barnados, Butternut Box

03 · Works with

Who Keith McCarthy works with

From the credits: the companies behind the spots, by number of spots.

Production companies Keith McCarthy works with

Agencies Keith McCarthy works with

04 · Awards

Keith McCarthy's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    D&AD

    .

  • 1

    Creative Circle

    .

Top award-winning spots

  • D&AD Graphite Pencil 2015Crabbie's Grand National “Crabbie's Grand National”
  • Creative Circle Silver 2014Channel 4 “Grand National - Street Race”
  • D&AD Wood Pencil 2014Grand National “Grand National”

05 · Work

Commercials by Keith McCarthy

Our visual library has 21 Keith McCarthy commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2025

Latest

The Sun “Get That Sun Club Feeling” (2026)© The SunThe Sun “Get That Sun Club Feeling” 2026
The Sun “Get That Sun Club Feeling - Bus” (2026)© The SunThe Sun “Get That Sun Club Feeling - Bus” 2026
The Sun “Get That Sun Club Feeling - Barber” (2026)© The SunThe Sun “Get That Sun Club Feeling - Barber” 2026
The Sun “Get That Sun Club Feeling - Supermarket” (2026)© The SunThe Sun “Get That Sun Club Feeling - Supermarket” 2026
The Sun “Get That Sun Club Feeling - School” (2026)© The SunThe Sun “Get That Sun Club Feeling - School” 2026

Most awarded

  • Crabbie's Grand National "Crabbie's Grand National" (2015) commercial still© Crabbie's Grand NationalCrabbie's Grand National “Crabbie's Grand National” 2015Dir. Keith McCarthyD&AD Graphite Pencil 2015
  • Channel 4 "Grand National - Street Race" (2014) commercial still© Channel 4Channel 4 “Grand National - Street Race” 2014Dir. Keith McCarthy · 4creativeCreative Circle Silver 2014
  • Grand National "Grand National" (2014) commercial still© Grand NationalGrand National “Grand National” 2014Dir. Keith McCarthyD&AD Wood Pencil 2014
  • The Sun "Get That Sun Club Feeling" (2026) commercial still© The SunThe Sun “Get That Sun Club Feeling” 2026Dir. Keith McCarthy · MOSAIC UK
  • The Sun "Get That Sun Club Feeling - Bus" (2026) commercial still© The SunThe Sun “Get That Sun Club Feeling - Bus” 2026Dir. Keith McCarthy · MOSAIC UK
  • The Sun "Get That Sun Club Feeling - Barber" (2026) commercial still© The SunThe Sun “Get That Sun Club Feeling - Barber” 2026Dir. Keith McCarthy · MOSAIC UK
  • The Sun "Get That Sun Club Feeling - Supermarket" (2026) commercial still© The SunThe Sun “Get That Sun Club Feeling - Supermarket” 2026Dir. Keith McCarthy · MOSAIC UK
  • The Sun "Get That Sun Club Feeling - School" (2026) commercial still© The SunThe Sun “Get That Sun Club Feeling - School” 2026Dir. Keith McCarthy · MOSAIC UK
  • The Sun "World Cup For It" (2026) commercial still© The SunThe Sun “World Cup For It” 2026Dir. Keith McCarthy · Mosaic
  • William Hill "Not Football" (2025) commercial still© William HillWilliam Hill “Not Football” 2025Dir. Keith McCarthy · Who Wot Why
  • Butternut Box "Don't Feed Me This Way" (2025) commercial still© Butternut BoxButternut Box “Don't Feed Me This Way” 2025Dir. Keith McCarthy · Brothers and Sisters
  • Coral "We're Here for It" (2024) commercial still© CoralCoral “We're Here for It” 2024Dir. Keith McCarthy · Wonderhood Studios
  • Experian "Happy Guy" (2023) commercial still© ExperianExperian “Happy Guy” 2023Dir. Keith McCarthy · The Cooler
  • Barnardo's "Be More Gladys" (2023) commercial still© Barnardo'sBarnardo's “Be More Gladys” 2023Dir. Keith McCarthy
  • Barnados "Be More Gladys" (2023) commercial still© BarnadosBarnados “Be More Gladys” 2023Dir. Keith McCarthy
  • Tuborg "It’s not the same without" (2022) commercial still© TuborgTuborg “It’s not the same without” 2022Dir. Keith McCarthy · Duckert & Partners
  • adidas "Engage - Lionel Messi" (2022) commercial still© adidasadidas “Engage - Lionel Messi” 2022Dir. Keith McCarthy
  • ITV "Rise for the Rugby World Cup" (2019) commercial still© ITVITV “Rise for the Rugby World Cup” 2019Dir. Keith McCarthy · ITV
  • Boots "Summer Like You're 7" (2018) commercial still© BootsBoots “Summer Like You're 7” 2018Dir. Keith McCarthy · Ogilvy
  • Dolmio "Battle of Dinnertime" (2018) commercial still© DolmioDolmio “Battle of Dinnertime” 2018Dir. Keith McCarthy · AMV BBDO
  • Aviva "Caught on Camera" (2018) commercial still© AvivaAviva “Caught on Camera” 2018Dir. Keith McCarthy · adam&eve\TBWA

06 · For producers

What producers use Keith McCarthy's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Keith McCarthy's work and find directors with a similar style, each with every spot, agency, production company and award.

    Matt Aselton© JordanSam Coleman© Allan GrayNicolas Monette© Société de l'assurance automobile du QuébecJoe Pytka© Pepsi-Cola
    Similar to Keith McCarthy: Matt Aselton, Sam Coleman, Nicolas Monette

  2. 02Keith McCarthy's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 21 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Crabbie's Grand National “Crabbie's Grand National”© Crabbie's Grand NationalChannel 4 “Grand National - Street Race”© Channel 4Grand National “Grand National”© Grand NationalThe Sun “Get That Sun Club Feeling”© The Sun
    21 commercials, 3 award-winning

07 · Questions

About Keith McCarthy

What commercials has Keith McCarthy directed?+

21 in the library, 2014–2026, including Crabbie's Grand National “Crabbie's Grand National”, Channel 4 “Grand National - Street Race”, Grand National “Grand National” and The Sun “Get That Sun Club Feeling”.

Which production company does Keith McCarthy work with?+

Most often Tinderflint (7 spots), also Stink, Object & Animal and 4creative.

Which agencies has Keith McCarthy worked with?+

MOSAIC UK (5), 4creative (1), Ogilvy (1), AMV BBDO (1) and adam&eve\TBWA (1).

What awards has Keith McCarthy's work won?+

3 award-winning spots, including D&AD Graphite Pencil 2015 for Crabbie's Grand National “Crabbie's Grand National”, Creative Circle Silver 2014 for Channel 4 “Grand National - Street Race” and D&AD Wood Pencil 2014 for Grand National “Grand National”.

Which directors have a similar style to Keith McCarthy?+

Matt Aselton, Sam Coleman, Nicolas Monette, Joe Pytka and Traktor, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Keith McCarthy: matched by the ideas, tone and categories of their commercials.