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Channel 4 “Alternative Voices” 2014

Channel 4 “Alternative Voices” (2014) is a Channel 4 commercial for 4creative. It won 3 awards, including British Arrows 2014 Craft Gold — Best Use Of Recorded Voice.

A young person with pink hair and a disability, wearing headphones, sits in a wheelchair at a desk with a microphone in a recording studio, speaking into the microphone.

Video: Channel 4 Entertainment on YouTube

Shot by shot

  1. A red triangular "ON AIR" sign illuminates in a dark studio doorway, signaling a broadcast is live.© Channel 40:00
  2. A person with pink hair and headphones sits at a desk in a sound booth, using a communication device with a microphone in front of them.© Channel 40:01
  3. A person's finger presses a button on a transparent keyboard with red lights, in a close-up shot.© Channel 40:02
  4. A person with bright pink hair and a pink hoodie sits in a wheelchair at a desk with a microphone in a sound booth.© Channel 40:03
  5. A young person with bright pink hair and headphones speaks into a microphone in a recording studio.© Channel 40:05
  6. A young woman with pink hair and a disability, wearing headphones, sits in a wheelchair at a desk with a microphone in a recording studio.© Channel 40:07
  7. A young person with pink hair and headphones sings into a microphone in a recording studio, with the text "#BORN RISKY" on screen.© Channel 40:11

Stills © Channel 4. Made by 4creative.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing diverse voices and talents in broadcasting.

Tagline: “#BORN RISKY”

breaking stereotypesempowerment through voicebehind the scenesinclusive representationpersonal journey

The cut

Length
17 s
Shots
7
Average shot
2.4 s

What creatives use Channel 4 “Alternative Voices” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Channel 4 “Alternative Voices”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red triangular "ON AIR" sign illuminates in a dark studio doorway, signaling a broadcast is live.© Channel 4A person with pink hair and headphones sits at a desk in a sound booth, using a communication device with a microphone in front of them.© Channel 4A person's finger presses a button on a transparent keyboard with red lights, in a close-up shot.© Channel 4A person with bright pink hair and a pink hoodie sits in a wheelchair at a desk with a microphone in a sound booth.© Channel 4
    Frames from Channel 4 “Alternative Voices”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Channel 4 “Alternative Voices” in order, with its length, framing and what happens in it.

    A red triangular "ON AIR" sign illuminates in a dark studio doorway, signaling a broadcast is live.© Channel 4A person with pink hair and headphones sits at a desk in a sound booth, using a communication device with a microphone in front of them.© Channel 4A person's finger presses a button on a transparent keyboard with red lights, in a close-up shot.© Channel 4A person with bright pink hair and a pink hoodie sits in a wheelchair at a desk with a microphone in a sound booth.© Channel 4A young person with bright pink hair and headphones speaks into a microphone in a recording studio.© Channel 4A young woman with pink hair and a disability, wearing headphones, sits in a wheelchair at a desk with a microphone in a recording studio.© Channel 4
    Length: 17 s · Shots: 7 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a breaking stereotypes

    Before you present an idea, you need to know who has done it, and how.

    Channel 4 “Alternative Voices” is built on a breaking stereotypes. Search the library by idea to see every spot that uses it.

    Girls Who Code “Why Can't Girls Code”© Girls Who CodeRenault “New Renault Twingo”© RenaultNFL “Run With It”© NFLAmostyle “Live Out Your Own Kawaii”© Amostyle
    Girls Who Code · Renault · NFL · Amostyle

More from 4creative

  • Channel 4 "Meet the Superhumans" (2012) commercial still© Channel 4Channel 4 “Meet the Superhumans” 2012Dir. Tom Tagholm · 4creativeCannes Lions Grand Prix 2013
  • Channel 4 Paralympics "Considering What" (2025) commercial still© Channel 4 ParalympicsChannel 4 Paralympics “Considering What” 2025Dir. Steve Rogers · 4creativeClio Awards Gold 2025
  • Tokyo 2020 Paralympic Games "Super. Human" (2022) commercial still© Tokyo 2020 Paralympic GamesTokyo 2020 Paralympic Games “Super. Human” 2022Dir. Bradford Young · 4creativeCreative Circle Gold 2022
  • Stand Up To Cancer "It's Payback Time" (2015) commercial still© Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
  • Adobe "Women's FA Cup - Pure Football" (2026) commercial still© AdobeAdobe “Women's FA Cup - Pure Football” 2026Dir. Deadhorses (James & Ivo) · 4creative
  • Great British Bakeoff "Beautiful" (2022) commercial still© Great British BakeoffGreat British Bakeoff “Beautiful” 2022Dir. Alex Boutell · 4creative

Award-winning media & entertainment commercials

Questions

Which agency made Channel 4 “Alternative Voices”?

4creative created it for Channel 4 (2014).

What awards did Channel 4 “Alternative Voices” win?

3 awards, including British Arrows 2014 Craft Gold — Best Use Of Recorded Voice, British Arrows 2014 Gold — Tv And Radio Station Promotion and British Arrows 2014 Silver — Best Over 90 Second Tv Commercial Using Paid For Media.

What is the tagline of Channel 4 “Alternative Voices”?

“#BORN RISKY”

Sources for the credits and awards

britisharrows.com