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Channel 4 “#MerryDifferent” 2021

Channel 4 “#MerryDifferent” (2021) is a Channel 4 commercial directed by Jeff Low for 4creative, produced by Biscuit Filmworks. It won 4 awards, including Creative Circle 2021 Gold FILM - Best Tactical Film.

Holiday mascots, including an elf, Easter bunny, and Cupid, debate how to save Christmas after Santa threatens to cancel it, ultimately embracing their differences for a #MerryDifferent holiday.

Video: Channel 4 Entertainment on YouTube

Shot by shot

  1. A diverse group of people dressed as holiday mascots are gathered in a dimly lit office, decorated for Christmas, as one person speaks.© Channel 40:00
  2. A Black man dressed as an elf with pointy ears and a green hat looks concerned in an office decorated for Christmas.© Channel 40:02
  3. A Black man dressed as a Christmas elf with a green hat and white fur collar looks confused in an office setting with a Christmas tree and Santa portrait.© Channel 40:06
  4. A man dressed as an elf with a green hat and red shirt looks down then up, in an office with a Christmas tree.© Channel 40:09
  5. A man dressed as a Christmas elf with pointy ears and a green hat looks directly at the camera in an office setting.© Channel 40:13
  6. A Black man dressed as an elf with a green hat and white fur collar looks directly at the camera in an office setting.© Channel 40:17
  7. A Black man dressed as an elf with pointed ears looks directly at the camera with a neutral expression in an office decorated for Christmas.© Channel 40:21
  8. A red-haired woman dressed as a fairy with a tiara and a tooth necklace holds a plush toy, looking concerned in a dimly lit room.© Channel 40:22
  9. A man dressed as an elf with a green hat and red shirt looks around an office with a Christmas tree and a Santa Claus painting.© Channel 40:29
  10. A man dressed as a Roman emperor with a toga and laurel wreath sits at a desk, looking up and speaking in an office.© Channel 40:33
  11. A diverse group of office workers in various festive costumes, including an elf, a ghost, and a Roman emperor, are gathered in a dimly lit office decorated for Christmas.© Channel 40:34
  12. A diverse group of office workers in various Christmas costumes, including an elf, a ghost, and a bunny, are gathered in a festive office setting.© Channel 40:55

Stills © Channel 4. Made by 4creative, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Holiday mascots debate how to save Christmas, embracing their differences.

Tagline: “#MerryDifferent”

holiday mascotsmeeting gone wrongclash of personalitiesembracing differencesunexpected twistmeta-commentary

The cut

Length
70 s
Shots
30
Average shot
2.3 s

What creatives use Channel 4 “#MerryDifferent” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Channel 4 “#MerryDifferent”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people dressed as holiday mascots are gathered in a dimly lit office, decorated for Christmas, as one person speaks.© Channel 4A Black man dressed as an elf with pointy ears and a green hat looks concerned in an office decorated for Christmas.© Channel 4A Black man dressed as a Christmas elf with a green hat and white fur collar looks confused in an office setting with a Christmas tree and Santa portrait.© Channel 4A man dressed as an elf with a green hat and red shirt looks down then up, in an office with a Christmas tree.© Channel 4
    Frames from Channel 4 “#MerryDifferent”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Channel 4 “#MerryDifferent” in order, with its length, framing and what happens in it.

    A diverse group of people dressed as holiday mascots are gathered in a dimly lit office, decorated for Christmas, as one person speaks.© Channel 4A Black man dressed as an elf with pointy ears and a green hat looks concerned in an office decorated for Christmas.© Channel 4A Black man dressed as a Christmas elf with a green hat and white fur collar looks confused in an office setting with a Christmas tree and Santa portrait.© Channel 4A man dressed as an elf with a green hat and red shirt looks down then up, in an office with a Christmas tree.© Channel 4A man dressed as a Christmas elf with pointy ears and a green hat looks directly at the camera in an office setting.© Channel 4A Black man dressed as an elf with a green hat and white fur collar looks directly at the camera in an office setting.© Channel 4
    Length: 70 s · Shots: 30 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Channel 4 “#MerryDifferent” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by Jeff Low

More from 4creative

  • Channel 4 "Meet the Superhumans" (2012) commercial still© Channel 4Channel 4 “Meet the Superhumans” 2012Dir. Tom Tagholm · 4creativeCannes Lions Grand Prix 2013
  • Channel 4 Paralympics "Considering What" (2025) commercial still© Channel 4 ParalympicsChannel 4 Paralympics “Considering What” 2025Dir. Steve Rogers · 4creativeClio Awards Gold 2025
  • Tokyo 2020 Paralympic Games "Super. Human" (2022) commercial still© Tokyo 2020 Paralympic GamesTokyo 2020 Paralympic Games “Super. Human” 2022Dir. Bradford Young · 4creativeCreative Circle Gold 2022
  • Stand Up To Cancer "It's Payback Time" (2015) commercial still© Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
  • Adobe "Women's FA Cup - Pure Football" (2026) commercial still© AdobeAdobe “Women's FA Cup - Pure Football” 2026Dir. Deadhorses (James & Ivo) · 4creative
  • Great British Bakeoff "Beautiful" (2022) commercial still© Great British BakeoffGreat British Bakeoff “Beautiful” 2022Dir. Alex Boutell · 4creative

Award-winning media & entertainment commercials

Questions

Who directed the Channel 4 “#MerryDifferent” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency 4creative.

Which agency made Channel 4 “#MerryDifferent”?

4creative created it for Channel 4 (2021).

What awards did Channel 4 “#MerryDifferent” win?

4 awards, including Creative Circle 2021 Gold FILM - Best Tactical Film, Creative Circle 2021 Gold WRITING - Best Film script Writing, Creative Circle 2021 Silver FILM - Best Lockdown Film and Creative Circle 2021 Bronze FILM - Best TV 60secs & over.

What is the tagline of Channel 4 “#MerryDifferent”?

“#MerryDifferent”

Sources for the credits and awards

web.archive.org