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Channel 4 “Channel 4 Idents” 2024

Channel 4 “Channel 4 Idents” (2024) is a Channel 4 commercial directed by Mike Skrgatic for 4creative, produced by Optical Arts. It won 14 awards, including Cannes Lions 2024 Film Craft Gold (Achievement in Production), D&AD 2024 Yellow Pencil — Art Direction / Film and One Show 2024 Silver Pencil — Film & Video.

A series of surreal and dynamic scenes, each contained within a floating cube, illustrate a poetic monologue about life's journey and the diverse experiences that shape us.

Video: Channel 4 on YouTube

Frames

  1. The Channel 4 logo transforms into a newsagent, then a family's living room, then a city square, then a forest, and finally a stormy sea.© Channel 40:00
  2. A person in a blue shirt and brown pants sits on the floor next to a glowing globe and a red industrial fan heater, which then reveals a fox in a dark, overgrown space.© Channel 41:02
  3. Channel 4 “Channel 4 Idents”, shot 2© Channel 41:07
  4. A fox walks past a wooden fence with a "4" cut out, then the scene transitions to a beach with a boy and man sitting in front of a large "4" sculpture.© Channel 41:11
  5. Channel 4 “Channel 4 Idents”, shot 3© Channel 41:17
  6. A series of surreal scenes unfold, each contained within a floating cube, as a voiceover delivers a poetic monologue about life's journey.© Channel 41:23
  7. Channel 4 “Channel 4 Idents”, shot 4© Channel 41:34
  8. Channel 4 “Channel 4 Idents”, shot 4© Channel 41:44
  9. A series of dynamic, abstract scenes featuring the Channel 4 logo, transitioning through various real-world and stylized environments, accompanied by a spoken word narrative.© Channel 42:06

Stills © Channel 4. Made by 4creative, Optical Arts and Mike Skrgatic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Life's journey through a series of transforming Channel 4 logos.

Tagline: “Life is infinitely better with you in it.”

transforming logominiature worldspoetic voiceoverslice of life vignettessurreal imageryjourney metaphor

The cut

Length
208 s
Shots
5
Average shot
41.6 s
Format
mixed

What creatives use Channel 4 “Channel 4 Idents” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Channel 4 “Channel 4 Idents”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in a blue shirt and brown pants sits on the floor next to a glowing globe and a red industrial fan heater, which then reveals a fox in a dark, overgrown space.© Channel 4Channel 4 “Channel 4 Idents”, 1:07© Channel 4A fox walks past a wooden fence with a "4" cut out, then the scene transitions to a beach with a boy and man sitting in front of a large "4" sculpture.© Channel 4Channel 4 “Channel 4 Idents”, 1:17© Channel 4
    Frames from Channel 4 “Channel 4 Idents”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Channel 4 “Channel 4 Idents” in order, with its length, framing and what happens in it.

    A person in a blue shirt and brown pants sits on the floor next to a glowing globe and a red industrial fan heater, which then reveals a fox in a dark, overgrown space.© Channel 4Channel 4 “Channel 4 Idents”, 1:07© Channel 4A fox walks past a wooden fence with a "4" cut out, then the scene transitions to a beach with a boy and man sitting in front of a large "4" sculpture.© Channel 4Channel 4 “Channel 4 Idents”, 1:17© Channel 4A series of surreal scenes unfold, each contained within a floating cube, as a voiceover delivers a poetic monologue about life's journey.© Channel 4Channel 4 “Channel 4 Idents”, 1:34© Channel 4
    Length: 208 s · Shots: 5 · Average shot: 41.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a miniature worlds

    Before you present an idea, you need to know who has done it, and how.

    Channel 4 “Channel 4 Idents” is built on a miniature worlds. Search the library by idea to see every spot that uses it.

    IKEA Canada “Our Little World”© IKEA CanadaHonda “Inner Beauty”© HondaLEGO “World of Dots”© LEGOChex/General Mills “Full of Possibilities”© Chex/General Mills
    IKEA Canada · Honda · LEGO · Chex/General Mills

More commercials by Mike Skrgatic

  • Honda "Road To Different" (2024) commercial still© HondaHonda “Road To Different” 2024Dir. Mike Skrgatic · Wieden+Kennedy

More from 4creative

  • Channel 4 "Meet the Superhumans" (2012) commercial still© Channel 4Channel 4 “Meet the Superhumans” 2012Dir. Tom Tagholm · 4creativeCannes Lions Grand Prix 2013
  • Channel 4 Paralympics "Considering What" (2025) commercial still© Channel 4 ParalympicsChannel 4 Paralympics “Considering What” 2025Dir. Steve Rogers · 4creativeClio Awards Gold 2025
  • Tokyo 2020 Paralympic Games "Super. Human" (2022) commercial still© Tokyo 2020 Paralympic GamesTokyo 2020 Paralympic Games “Super. Human” 2022Dir. Bradford Young · 4creativeCreative Circle Gold 2022
  • Stand Up To Cancer "It's Payback Time" (2015) commercial still© Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
  • Adobe "Women's FA Cup - Pure Football" (2026) commercial still© AdobeAdobe “Women's FA Cup - Pure Football” 2026Dir. Deadhorses (James & Ivo) · 4creative
  • Great British Bakeoff "Beautiful" (2022) commercial still© Great British BakeoffGreat British Bakeoff “Beautiful” 2022Dir. Alex Boutell · 4creative

Award-winning media & entertainment commercials

Questions

Who directed the Channel 4 “Channel 4 Idents” commercial?

Mike Skrgatic directed it, produced by Optical Arts, for the agency 4creative.

Which agency made Channel 4 “Channel 4 Idents”?

4creative created it for Channel 4 (2024).

What awards did Channel 4 “Channel 4 Idents” win?

14 awards, including Cannes Lions 2024 Film Craft Gold (Achievement in Production), Cannes Lions 2024 Film Gold, Cannes Lions 2024 Film Gold (Single-Market Campaign) and D&AD 2024 Yellow Pencil — Art Direction / Film.

What is the tagline of Channel 4 “Channel 4 Idents”?

“Life is infinitely better with you in it.”

Sources for the credits and awards

contagious.comThe WorkThe WorkThe WorkThe Workdandad.orgoneclub.orgThe WorkThe WorkThe WorkThe Workcreativecircle.co.uk