framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Channel 4 “Women’s Euros 2017” 2018

Channel 4 “Women’s Euros 2017” (2018) is a Channel 4 commercial directed by Alex Boutell, produced by 4creative. It won one award: British Arrows 2018 Silver — Sports.

A young girl, passionate about football, practices her skills everywhere, inspiring others and challenging gender norms, culminating in her family watching the Women's Euro 2017.

Video: Channel 4 Entertainment on YouTube

Shot by shot

  1. A young female student in a school uniform juggles a football with her head and feet outside a school building, as other students and adults walk by.© Channel 40:00
  2. A female teen in school uniform dribbles a football on a busy urban sidewalk, passing other students and storefronts under an overcast sky.© Channel 40:07
  3. A person in black pants and white sneakers juggles a soccer ball on a paved surface, with other people in the background.© Channel 40:09
  4. A black and white border collie dog lies on green grass, playfully biting and holding a white soccer ball with its paws.© Channel 40:13
  5. A young woman in a school uniform and light blue jacket juggles a soccer ball on a grassy field, while other people play soccer in the background.© Channel 40:17
  6. A young female student in school uniform struggles to put on a backpack and drops an orange on the grass next to a hedge.© Channel 40:23
  7. A young female student in a school uniform and light blue jacket practices kicking a small yellow ball in a grassy park.© Channel 40:28
  8. A young woman in a denim jacket jumps over a small yellow can in a pub garden, while other patrons watch and a chalkboard advertises a football match.© Channel 40:30
  9. A young woman in a school uniform kicks a crumpled paper ball towards a trash can with a doll on top, on a suburban street.© Channel 40:34
  10. A young girl in a school uniform practices keepy-uppies with a football on a suburban sidewalk as a man walks past her.© Channel 40:39
  11. A young female student in school uniform and a light blue jacket juggles a football in a suburban driveway with a house displaying an England flag in the background.© Channel 40:42
  12. A middle-aged man in a t-shirt and sweatpants sits on a sofa, looking intently at something off-screen, with a doll's head next to him.© Channel 40:45

Stills © Channel 4. Made by 4creative and Alex Boutell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Girl's football skills inspire, challenge norms, and lead to family watching Women's Euro.

Tagline: “It's about to kick off. UEFA Women's Euro 2017. Coming this July to Channel 4.”

underdog storyskill showcasegender role reversaleveryday heroisminspiring youthfamily bonding

The cut

Length
57 s
Shots
34
Average shot
1.7 s

What creatives use Channel 4 “Women’s Euros 2017” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Channel 4 “Women’s Euros 2017”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young female student in a school uniform juggles a football with her head and feet outside a school building, as other students and adults walk by.© Channel 4A female teen in school uniform dribbles a football on a busy urban sidewalk, passing other students and storefronts under an overcast sky.© Channel 4A person in black pants and white sneakers juggles a soccer ball on a paved surface, with other people in the background.© Channel 4A black and white border collie dog lies on green grass, playfully biting and holding a white soccer ball with its paws.© Channel 4
    Frames from Channel 4 “Women’s Euros 2017”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Channel 4 “Women’s Euros 2017” in order, with its length, framing and what happens in it.

    A young female student in a school uniform juggles a football with her head and feet outside a school building, as other students and adults walk by.© Channel 4A female teen in school uniform dribbles a football on a busy urban sidewalk, passing other students and storefronts under an overcast sky.© Channel 4A person in black pants and white sneakers juggles a soccer ball on a paved surface, with other people in the background.© Channel 4A black and white border collie dog lies on green grass, playfully biting and holding a white soccer ball with its paws.© Channel 4A young woman in a school uniform and light blue jacket juggles a soccer ball on a grassy field, while other people play soccer in the background.© Channel 4A young female student in school uniform struggles to put on a backpack and drops an orange on the grass next to a hedge.© Channel 4
    Length: 57 s · Shots: 34 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Channel 4 “Women’s Euros 2017” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Alex Boutell

Award-winning media & entertainment commercials

Questions

Who directed the Channel 4 “Women’s Euros 2017” commercial?

Alex Boutell directed it, produced by 4creative.

What awards did Channel 4 “Women’s Euros 2017” win?

1 awards, including British Arrows 2018 Silver — Sports.

What is the tagline of Channel 4 “Women’s Euros 2017”?

“It's about to kick off. UEFA Women's Euro 2017. Coming this July to Channel 4.”

Sources for the credits and awards

britisharrows.com