McCann Manchester

01 · Featured

McCann Manchester's most awarded commercial

© Aldi© Aldi© Aldi© Aldi© Aldi© Aldi

IPA Effectiveness Awards Gold 2022

Aldi “Kevin the Carrot” 2022

Kevin the Carrot and his wife investigate a gingerbread man's mysterious demise, examining various festive dishes for clues to solve the Christmas culinary caper.

Directed by Kylie Matulick · McCann Manchester · Psyop

Every shot in the library

02 · Directors

Notable directors at McCann Manchester

Who made the work, and how much of it won awards. From the credits on every spot.

• © Aldi Stores2 award-winningMJ Delaney3 spots · Aldi Stores “Chocolate Bunnies”
• © Aldi UK1 award-winningJuliet May11 spots · Aldi UK “Fish Fingers”
• © Aldi Stores1 award-winningMark Denton1 spots · Aldi Stores “Gin”
• © Aldi1 award-winningKylie Matulick1 spots · Aldi “Kevin the Carrot”
• © AldiTodd Mueller4 spots · Aldi “Christmas Advert 2025 Part 2 Kevin the Carrot's stag do has gone pear-shaped”
• © AldiDeclan Lowney3 spots · Aldi “Amazing Mum Directed by Declan Lowney”
• © AldiVaughan Arnell3 spots · Aldi “I Like It Like That”
• © MatalanJim Gilchrist3 spots · Matalan “Spring”
• © KEYMarc Craste2 spots · KEY “Funfair”
• © Fox'sJason Lowe2 spots · Fox's “How's Fabulous”
• © AldiLucy Blakstad2 spots · Aldi “Everyone's Coming To Us This Christmas”
• © KAYAKGiles Ripley2 spots · KAYAK “KAYAK - Mika”

03 · Clients

McCann Manchester's clients

Every brand in the library, by award-winning work.

• Aldi Stores2012–2013

  4 commercials · 4 award-winning

• Aldi2014–2025

  24 commercials · 1 award-winning

• Aldi UK2018–2025

  2 commercials · 1 award-winning

• Matalan2023–2024

  4 commercials

• KAYAK2023–2025

  3 commercials

• KEY2025

  2 commercials

• Fox's2020–2025

  2 commercials

• Betway2026

  2 commercials

• PureGym2026

  1 commercials

• Smyths Toys2019

  1 commercials

• Smyths Toys Superstores2023

  1 commercials

• Cross Country Trains2020

  1 commercials

Also: LNER, Furniture And Choice, Royal London, Aldi Ireland, Harveys, Jacamo

04 · Works with

Who McCann Manchester works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

McCann Manchester's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 3

  Eurobest

  .

• 2

  Epica

  .

• 1

  IPA Effectiveness Awards

  .

06 · Work

Commercials by McCann Manchester

Our visual library has 53 McCann Manchester commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© PureGymPureGym “Feel-good Glow” 2026

© LNERLNER “Freedom All the Way” 2026

© BetwayBetway “Cheltenham Races” 2026

© BetwayBetway “The World Stops For The Football” 2026

© AldiAldi “Christmas Advert 2025 Part 2 Kevin the Carrot's stag do has gone pear-shaped” 2025

Most awarded

• © AldiAldi “Kevin the Carrot” 2022Dir. Kylie Matulick · McCann ManchesterIPA Effectiveness Awards Gold 2022
• © Aldi StoresAldi Stores “Chocolate Bunnies” 2013Dir. MJ Delaney · McCann ManchesterEurobest Gold 2012
• © Aldi StoresAldi Stores “Tea” 2012Dir. MJ Delaney · McCann ManchesterEurobest Gold 2012
• © Aldi StoresAldi Stores “Spread” 2012McCann ManchesterEurobest Gold 2012
• © Aldi StoresAldi Stores “Gin” 2013Dir. Mark Denton · McCann ManchesterEpica Silver 2013
• © Aldi UKAldi UK “Fish Fingers” 2018Dir. Juliet May · McCann ManchesterEpica Bronze 2018
• © PureGymPureGym “Feel-good Glow” 2026Dir. Vaughan Arnell · McCann Manchester
• © LNERLNER “Freedom All the Way” 2026Dir. Henry Littlechild · McCann Manchester
• © BetwayBetway “Cheltenham Races” 2026Dir. Jarred McKnight · McCann Manchester
• © BetwayBetway “The World Stops For The Football” 2026Dir. Jarred McKnight · McCann Manchester
• © AldiAldi “Christmas Advert 2025 Part 2 Kevin the Carrot's stag do has gone pear-shaped” 2025Dir. Todd Mueller · McCann Manchester
• © AldiAldi “Christmas Advert 2025 Part 3 - It’s a 24 carat Christmas for Kevin & Katie” 2025Dir. Todd Mueller · McCann Manchester
• © Aldi UKAldi UK “Love Is All Around” 2025Dir. Todd Mueller · McCann Manchester
• © KEYKEY “Funfair” 2025Dir. Marc Craste · McCann Manchester
• © KEYKEY “Walk” 2025Dir. Marc Craste · McCann Manchester
• © Fox'sFox's “How's Fabulous” 2025Dir. Jason Lowe · McCann Manchester
• © AldiAldi “GOOD FOOD - GOOD MOOD” 2025Dir. Brian Durnin · McCann Manchester
• © AldiAldi “SpecialBuys” 2025Dir. GREG BRAY · McCann Manchester
• © KAYAKKAYAK “KAYAK - Mika” 2025Dir. Giles Ripley · McCann Manchester
• © KAYAKKAYAK “Sue” 2025Dir. Giles Ripley · McCann Manchester
• © AldiAldi “Has Kevin Met His Match” 2024Dir. Todd Mueller · McCann Manchester
• © AldiAldi “Rhythmic Savings” 2024Dir. Vaughan Arnell · McCann Manchester
• © MatalanMatalan “Spring” 2024Dir. Jim Gilchrist · McCann Manchester
• © MatalanMatalan “Back from School” 2024Dir. Jim Gilchrist · McCann Manchester

07 · For producers

What producers use McCann Manchester's page for

1. 01Who McCann Manchester hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind McCann Manchester's 53 commercials, spot by spot.

   © Aldi© Aldi Stores© Aldi Stores© Aldi Stores

   Juliet May · Todd Mueller · MJ DelaneyOpen McCann Manchester in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   McCann Manchester's work by year, brand and award in one place, and the companies with a similar body of work.

   © Harvey Nichols© Vodafone© ALDI Mamia Nappies© Guinness

   Similar: adam&eve\TBWA, BBH, BMFCompare in the library →

08 · Questions

About McCann Manchester