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X-BOX “Eartennis” 2003

X-BOX “Eartennis” (2003) is a X-BOX commercial directed by Lionel Goldstein for Bartle Bogle Hegarty, produced by CZAR.BE. It won one award: LIA 2003 Winner — TV/Cinema / Home Entertainment.

A young man with unusually large, paddle-like ears becomes a champion in a fictional sport called "eartennis," showcasing his unique talent and the sport's cultural significance.

Video: CZAR Belgium on YouTube

Shot by shot

  1. A wide shot of a large crowd of people waving red flags in a stadium, with a scoreboard visible in the background.© X-BOX0:00
  2. A wide shot shows a crowd of people cheering in a stadium, with officials seated below them and a trophy on a table in the foreground.© X-BOX0:01
  3. A young man with large, red, paddle-like ears looks up, standing outdoors with a red flag waving in the background.© X-BOX0:07
  4. A young man with large red ping-pong paddles attached to his ears talks to the camera on a street, surrounded by onlookers.© X-BOX0:15
  5. A man with large, prosthetic ears and a red jacket plays ping pong in a busy hall, then runs through a crowded outdoor market.© X-BOX0:23
  6. A woman with dark hair in a dark shirt gently pulls on the ear of a young boy in a yellow and black shirt, who looks forward with wide eyes in an interior setting.© X-BOX0:30
  7. A young boy in a striped shirt plays ear tennis with an older man across a table, while a crowd of people watches intently in a brightly lit room.© X-BOX0:42
  8. A man in a red shirt looks up in awe, surrounded by a crowd of people in a bustling outdoor market.© X-BOX0:44
  9. An elderly woman with a wrinkled face and grey hair holds up a large glass jar with a red lid, containing a dark substance, while looking at the camera and smiling.© X-BOX0:49
  10. Two male table tennis players compete in a stadium, with one player wearing a red and yellow uniform and the other a grey shirt.© X-BOX0:51
  11. A male athlete in a maroon shirt and yellow shorts celebrates a victory in front of a cheering crowd in a stadium.© X-BOX0:54
  12. A framed photo of a young man with large, red, cartoonish ears, wearing a yellow shirt and holding a trophy, hangs on a light green wall next to a smaller trophy.© X-BOX0:57

Stills © X-BOX. Made by Bartle Bogle Hegarty, CZAR.BE and Lionel Goldstein.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A fictional sport where players use their ears to play ping-pong, highlighting extreme dedication.

Tagline: “SEE MORE | HEAR MORE | FEEL MORE | PLAY MORE”

unusual physical traitunderdog storycultural traditionfamily legacysports triumphmockumentary style

The cut

Length
65 s
Shots
24
Average shot
2.7 s

What creatives use X-BOX “Eartennis” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of X-BOX “Eartennis”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a large crowd of people waving red flags in a stadium, with a scoreboard visible in the background.© X-BOXA wide shot shows a crowd of people cheering in a stadium, with officials seated below them and a trophy on a table in the foreground.© X-BOXA young man with large, red, paddle-like ears looks up, standing outdoors with a red flag waving in the background.© X-BOXA young man with large red ping-pong paddles attached to his ears talks to the camera on a street, surrounded by onlookers.© X-BOX
    Frames from X-BOX “Eartennis”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of X-BOX “Eartennis” in order, with its length, framing and what happens in it.

    A wide shot of a large crowd of people waving red flags in a stadium, with a scoreboard visible in the background.© X-BOXA wide shot shows a crowd of people cheering in a stadium, with officials seated below them and a trophy on a table in the foreground.© X-BOXA young man with large, red, paddle-like ears looks up, standing outdoors with a red flag waving in the background.© X-BOXA young man with large red ping-pong paddles attached to his ears talks to the camera on a street, surrounded by onlookers.© X-BOXA man with large, prosthetic ears and a red jacket plays ping pong in a busy hall, then runs through a crowded outdoor market.© X-BOXA woman with dark hair in a dark shirt gently pulls on the ear of a young boy in a yellow and black shirt, who looks forward with wide eyes in an interior setting.© X-BOX
    Length: 65 s · Shots: 24 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    X-BOX “Eartennis” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Lionel Goldstein

More from Bartle Bogle Hegarty

Award-winning tech commercials

Questions

Who directed the X-BOX “Eartennis” commercial?

Lionel Goldstein directed it, produced by CZAR.BE, for the agency Bartle Bogle Hegarty.

Which agency made X-BOX “Eartennis”?

Bartle Bogle Hegarty created it for X-BOX (2003).

What awards did X-BOX “Eartennis” win?

1 awards, including LIA 2003 Winner — TV/Cinema / Home Entertainment.

What is the tagline of X-BOX “Eartennis”?

“SEE MORE | HEAR MORE | FEEL MORE | PLAY MORE”

Sources for the credits and awards

web.archive.org

X-BOX “Eartennis” (2003) Commercial by Lionel Goldstein: Credits, Awards & Stills