framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Vodafone “Time Theft” 2008

Vodafone “Time Theft” (2008) is a Vodafone commercial directed by Frédéric Planchon for Bartle Bogle Hegarty, produced by Academy. It won 8 awards, including D&AD 2008 TV & Cinema Crafts: Direction Yellow Pencil and British Arrows 2008 Bronze — Cinema (Also Run On Tv).

A man discovers he can fast-forward through his work day to enjoy his personal life, highlighting the importance of work-life balance with mobile broadband.

Video: frederic planchon on Vimeo

Shot by shot

  1. A wide shot of an office shows several people working at their desks, with a woman in a pink top walking through the middle.© Vodafone0:00
  2. A male office worker in a white shirt and tie walks past the camera, while other workers are visible through glass partitions in a busy office.© Vodafone0:05
  3. A woman with dark hair in a brown jacket sits at a table in a diner, looking directly at the camera with a slight smile.© Vodafone0:15
  4. A man in a suit looks around nervously in a modern office with cubicles and blinds.© Vodafone0:23
  5. A man in a suit walks through glass doors, leaving a building and entering a busy city street with people and a motorcycle.© Vodafone0:31
  6. A man in a suit jacket sits at a desk in a modern office, looking around with a surprised expression.© Vodafone0:37
  7. A white and black flip clock on a light blue wall shows the time changing from 12:59 to 13:00 on April 9th.© Vodafone0:45
  8. A man in a dark coat runs out of a building into a rainy city street, dodging people and a scooter, then almost gets hit by a car.© Vodafone0:49
  9. A man in a suit, with wet hair and a worried expression, leans over a desk in an office, looking intently at something out of frame.© Vodafone0:56
  10. A man in a suit screams in frustration, his face contorted, as he struggles against an unseen force in a brightly lit office.© Vodafone1:00
  11. A man and a woman sit at a table in a restaurant, looking at each other and talking.© Vodafone1:13
  12. A person is seen lying in bed, covered by a white sheet, with one leg exposed, in a bedroom during the day.© Vodafone1:21

Stills © Vodafone. Made by Bartle Bogle Hegarty, Academy and Frédéric Planchon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fast-forwarding through work to enjoy life, enabled by mobile broadband.

Tagline: “Vodafone. Make the most of now.”

magical realismtime manipulationwork-life balanceeveryman protagonistfantasy fulfillmentstress relief

The cut

Length
92 s
Shots
73
Average shot
1.3 s

What creatives use Vodafone “Time Theft” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vodafone “Time Theft”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of an office shows several people working at their desks, with a woman in a pink top walking through the middle.© VodafoneA male office worker in a white shirt and tie walks past the camera, while other workers are visible through glass partitions in a busy office.© VodafoneA woman with dark hair in a brown jacket sits at a table in a diner, looking directly at the camera with a slight smile.© VodafoneA man in a suit looks around nervously in a modern office with cubicles and blinds.© Vodafone
    Frames from Vodafone “Time Theft”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vodafone “Time Theft” in order, with its length, framing and what happens in it.

    A wide shot of an office shows several people working at their desks, with a woman in a pink top walking through the middle.© VodafoneA male office worker in a white shirt and tie walks past the camera, while other workers are visible through glass partitions in a busy office.© VodafoneA woman with dark hair in a brown jacket sits at a table in a diner, looking directly at the camera with a slight smile.© VodafoneA man in a suit looks around nervously in a modern office with cubicles and blinds.© VodafoneA man in a suit walks through glass doors, leaving a building and entering a busy city street with people and a motorcycle.© VodafoneA man in a suit jacket sits at a desk in a modern office, looking around with a surprised expression.© Vodafone
    Length: 92 s · Shots: 73 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Vodafone “Time Theft” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Frédéric Planchon

More from Bartle Bogle Hegarty

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Vodafone “Time Theft” commercial?

Frédéric Planchon directed it, produced by Academy, for the agency Bartle Bogle Hegarty.

Which agency made Vodafone “Time Theft”?

Bartle Bogle Hegarty created it for Vodafone (2008).

What awards did Vodafone “Time Theft” win?

8 awards, including D&AD 2008 TV & Cinema Crafts: Direction Yellow Pencil, D&AD 2008 TV & Cinema Crafts: Editing Yellow Pencil, D&AD 2008 Yellow Pencil — TV & Cinema Crafts / Direction and D&AD 2008 Yellow Pencil — TV & Cinema Crafts / Editing.

What is the tagline of Vodafone “Time Theft”?

“Vodafone. Make the most of now.”

Sources for the credits and awards

dandad.orgbritisharrows.com