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Audi “Influence” 2003

Audi “Influence” (2003) is an Audi commercial directed by Daniel Kleinman for Bartle Bogle Hegarty, produced by Spectre. It won 6 awards, including D&AD 2003 TV & Cinema Advertising Crafts: Use of Music Yellow Pencil and British Arrows 2003 Bronze — Vehicles.

This ad follows a man's journey from an aspiring architect to a successful professional, highlighting his influence and drive, culminating in him driving an Audi.

Video: Audi Hong Kong on YouTube

Shot by shot

  1. Two men are working on computers in a dimly lit, empty industrial loft with large windows looking out onto bare trees.© Audi0:06
  2. Three people, two men and one woman, are seen in a dark, intimate setting, with one man wearing glasses in the foreground, looking down.© Audi0:08
  3. Two men in an industrial office space look at computer screens displaying architectural blueprints, with one man pointing at a design.© Audi0:08
  4. A silhouetted man stands in a crowd, looking up at a large, glowing purple light sculpture in the night sky, with a building in the background.© Audi0:09
  5. A young man in a suit shakes hands with an older man in a suit at the front of a lecture hall, as a large audience applauds.© Audi0:12
  6. A dark Audi car with illuminated taillights is parked in a dimly lit underground parking garage.© Audi0:16
  7. A dark blue Audi car with bright headlights is parked in an underground parking garage, with a man standing behind it.© Audi0:17
  8. A dark grey Audi car drives at night on a highway with blurred lights in the background, with white text appearing on screen.© Audi0:19

Stills © Audi. Made by Bartle Bogle Hegarty, Spectre and Daniel Kleinman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Influence what's next. The Audi A7 Sportback is for those who shape the future.

Tagline: “Vorsprung durch Technik”

journey of successarchitectural designnight city lightsdriving at nightinspirational lyricsfocus on individual achievement

The cut

Length
29 s
Shots
26
Average shot
1.1 s

What creatives use Audi “Influence” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audi “Influence”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men are working on computers in a dimly lit, empty industrial loft with large windows looking out onto bare trees.© AudiThree people, two men and one woman, are seen in a dark, intimate setting, with one man wearing glasses in the foreground, looking down.© AudiTwo men in an industrial office space look at computer screens displaying architectural blueprints, with one man pointing at a design.© AudiA silhouetted man stands in a crowd, looking up at a large, glowing purple light sculpture in the night sky, with a building in the background.© Audi
    Frames from Audi “Influence”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audi “Influence” in order, with its length, framing and what happens in it.

    Two men are working on computers in a dimly lit, empty industrial loft with large windows looking out onto bare trees.© AudiThree people, two men and one woman, are seen in a dark, intimate setting, with one man wearing glasses in the foreground, looking down.© AudiTwo men in an industrial office space look at computer screens displaying architectural blueprints, with one man pointing at a design.© AudiA silhouetted man stands in a crowd, looking up at a large, glowing purple light sculpture in the night sky, with a building in the background.© AudiA young man in a suit shakes hands with an older man in a suit at the front of a lecture hall, as a large audience applauds.© AudiA dark Audi car with illuminated taillights is parked in a dimly lit underground parking garage.© Audi
    Length: 29 s · Shots: 26 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a journey of success

    Before you present an idea, you need to know who has done it, and how.

    Audi “Influence” is built on a journey of success. Search the library by idea to see every spot that uses it.

    UBS Switzerland “UBS Bank - Every talent deserves a chance”© UBS SwitzerlandCommunity America “Invested in You”© Community AmericaNew Balance “Raheem Sterling x New Balance”© New BalanceTim Hortons “Home is Where the Heart is”© Tim Hortons
    UBS Switzerland · Community America · New Balance · Tim Hortons

More commercials by Daniel Kleinman

  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Sony Computer Entertainment "Athletes" (2005) commercial still© Sony Computer EntertainmentSony Computer Entertainment “Athletes” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Sony PlayStation 2 "Sony PlayStation 2" (2005) commercial still© Sony PlayStation 2Sony PlayStation 2 “Sony PlayStation 2” 2005Dir. Daniel KleinmanThe One Show Gold 2005
  • Sony Computer Entertainment Europe "Traders" (2005) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Traders” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Microsoft "Champagne" (2003) commercial still© MicrosoftMicrosoft “Champagne” 2003Dir. Daniel Kleinman · Bartle Bogle HegartyD&AD Yellow Pencil 2003
  • Chrysler "Golden Gate" (2001) commercial still© ChryslerChrysler “Golden Gate” 2001Dir. Daniel Kleinman · FCBBritish Arrows Gold 2001

More from Bartle Bogle Hegarty

Award-winning auto commercials

Questions

Who directed the Audi “Influence” commercial?

Daniel Kleinman directed it, produced by Spectre, for the agency Bartle Bogle Hegarty.

Which agency made Audi “Influence”?

Bartle Bogle Hegarty created it for Audi (2003).

What awards did Audi “Influence” win?

6 awards, including D&AD 2003 TV & Cinema Advertising Crafts: Use of Music Yellow Pencil, D&AD 2003 Yellow Pencil — TV & Cinema Advertising Crafts / Use of Music, D&AD 2003 Wood Pencil — TV & Cinema Advertising Crafts / Special Effects and British Arrows 2003 Bronze — Vehicles.

What is the tagline of Audi “Influence”?

“Vorsprung durch Technik”

Sources for the credits and awards

dandad.orgbritisharrows.com