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Johnnie Walker “Keep Walking” 2008

Johnnie Walker “Keep Walking” (2008) is a Johnnie Walker commercial for Bartle Bogle Hegarty. It won 3 awards, including IPA Effectiveness 2008 Grand Prix.

This ad celebrates the journey of life, emphasizing that every step, whether big or small, contributes to moving forward, encouraging viewers to "Keep Walking" with Johnnie Walker.

Video: Johnnie Walker on YouTube

Shot by shot

  1. A man with dark curly hair sits at a bar with a drink, looking down, with "KEEP WALKING" text overlaid.© Johnnie Walker0:02
  2. A man in a patterned shirt smiles at the camera while holding a drink at a lively bar with a neon sign in the background.© Johnnie Walker0:03
  3. A young woman with curly hair in a silver dress walks through a crowded, vibrant hotel lobby, turning to look back at the camera.© Johnnie Walker0:12
  4. A low-angle shot captures the feet of several people dancing and moving around on a tiled floor at a party.© Johnnie Walker0:13
  5. A man in dark clothing walks quickly from right to left along a sidewalk in front of a white building with several windows.© Johnnie Walker0:16
  6. A server's hand holds a tray with a bottle of Johnnie Walker Black Label and two glasses of whiskey on a rooftop bar at dusk, as a woman in a red and white beaded necklace looks on.© Johnnie Walker0:17
  7. A woman with blonde hair and a red and white beaded necklace looks to the side at a rooftop party at night.© Johnnie Walker0:20
  8. A person wearing shiny silver shoes with thick black soles walks across a tiled patio, with other people's legs visible in the background.© Johnnie Walker0:20
  9. A low-angle shot of a person's legs and feet walking on a paved sidewalk, with other people's legs visible in the background.© Johnnie Walker0:22
  10. A group of people walk quickly across a dark, wet floor with reflections, past a glowing vertical light and a blurred city background at night.© Johnnie Walker0:22
  11. A young Black man in a patterned shirt and gold chain walks down a city street, looking forward with a determined expression.© Johnnie Walker0:24
  12. A young woman with curly hair and a silver dress walks forward, looking determined, as people mill about in the background of a building entrance.© Johnnie Walker0:24

Stills © Johnnie Walker. Made by Bartle Bogle Hegarty.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Every step counts in life's journey, so keep walking forward with Johnnie Walker.

Tagline: “Let's keep walking. Johnnie Walker.”

journey as metaphordiverse casturban nightlifevoiceover narrationaspirational messagingproduct as companion

The cut

Length
30 s
Shots
21
Average shot
1.4 s

What creatives use Johnnie Walker “Keep Walking” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Johnnie Walker “Keep Walking”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark curly hair sits at a bar with a drink, looking down, with "KEEP WALKING" text overlaid.© Johnnie WalkerA man in a patterned shirt smiles at the camera while holding a drink at a lively bar with a neon sign in the background.© Johnnie WalkerA young woman with curly hair in a silver dress walks through a crowded, vibrant hotel lobby, turning to look back at the camera.© Johnnie WalkerA low-angle shot captures the feet of several people dancing and moving around on a tiled floor at a party.© Johnnie Walker
    Frames from Johnnie Walker “Keep Walking”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Johnnie Walker “Keep Walking” in order, with its length, framing and what happens in it.

    A man with dark curly hair sits at a bar with a drink, looking down, with "KEEP WALKING" text overlaid.© Johnnie WalkerA man in a patterned shirt smiles at the camera while holding a drink at a lively bar with a neon sign in the background.© Johnnie WalkerA young woman with curly hair in a silver dress walks through a crowded, vibrant hotel lobby, turning to look back at the camera.© Johnnie WalkerA low-angle shot captures the feet of several people dancing and moving around on a tiled floor at a party.© Johnnie WalkerA man in dark clothing walks quickly from right to left along a sidewalk in front of a white building with several windows.© Johnnie WalkerA server's hand holds a tray with a bottle of Johnnie Walker Black Label and two glasses of whiskey on a rooftop bar at dusk, as a woman in a red and white beaded necklace looks on.© Johnnie Walker
    Length: 30 s · Shots: 21 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a journey as metaphor

    Before you present an idea, you need to know who has done it, and how.

    Johnnie Walker “Keep Walking” is built on a journey as metaphor. Search the library by idea to see every spot that uses it.

    Expedia “The Travelers”© ExpediaWaka Kotahi NZ Transport Agency “Toll Booth”© Waka Kotahi NZ Transport AgencyKarmanos “Ring The Bell”© KarmanosHonda “The Joy of Moving You”© Honda
    Expedia · Waka Kotahi NZ Transport Agency · Karmanos · Honda

More from Bartle Bogle Hegarty

Award-winning spirits commercials

  • -196 "Ridiculous! How -196 defied the hottest trends" (2023) commercial still© -196-196 “Ridiculous! How -196 defied the hottest trends” 2023The MonkeysEffie Awards Grand Prix 2023
  • Ruavieja "El tiempo que nos queda" (2019) commercial still© RuaviejaRuavieja “El tiempo que nos queda” 2019Dir. Felix Fernandez de Castro · Leo Burnett EspañaEl Ojo de Iberoamérica Grand Prix 2019
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Kahlúa "Schneaky Espresso Martini" (2026) commercial still© KahlúaKahlúa “Schneaky Espresso Martini” 2026Dir. Michael Lennox · Wieden+KennedyCreative Circle Gold 2026
  • Absolut "Absolut® Tabasco" (2026) commercial still© AbsolutAbsolut “Absolut® Tabasco” 2026Dir. Leigh Powis · W+KClio Awards Gold 2026
  • Espolon "To The Bone" (2025) commercial still© EspolonEspolon “To The Bone” 2025Dir. Lou Escobar · Force Majeureshots Awards Gold 2025

Questions

Which agency made Johnnie Walker “Keep Walking”?

Bartle Bogle Hegarty created it for Johnnie Walker (2008).

What awards did Johnnie Walker “Keep Walking” win?

3 awards, including IPA Effectiveness 2008 Grand Prix, IPA Effectiveness 2008 Gold and IPA Effectiveness 2008 Best International Multi-Market.

What is the tagline of Johnnie Walker “Keep Walking”?

“Let's keep walking. Johnnie Walker.”

Sources for the credits and awards

ipa.co.ukthecreativeindustries.co.uk