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Vodafone “The kiss” 2014

Vodafone “The kiss” (2014) is a Vodafone commercial directed by Frédéric Planchon for Grey, produced by Academy. It won 11 awards, including Cannes Lions 2013 Film Bronze, Creative Circle 2014 Gold Film Craft, Best Editing and Eurobest 2013 Gold Film Craft Casting.

A young couple's first kiss in a greenhouse blossoms into a lifelong romance, depicted through intimate moments of affection across different stages of their lives, emphasizing enduring love.

Video: frederic planchon on Vimeo

Shot by shot

  1. A young man in a dark hoodie watches a young woman in a plaid shirt walk away from him towards a greenhouse in a overgrown garden.© Vodafone0:00
  2. A young woman with dark hair, wearing a plaid shirt, looks down with a pensive expression in a dimly lit room with a window in the background.© Vodafone0:03
  3. A young boy with curly hair looks down, while a girl with long hair stands blurred in the background, in a greenhouse.© Vodafone0:05
  4. A young boy and girl stand close, looking at each other with serious expressions, in a softly lit, blurry outdoor setting.© Vodafone0:08
  5. A young woman with dark hair looks down thoughtfully, while a young man in a dark shirt is visible behind her, looking out a window on a train.© Vodafone0:10
  6. A young couple, a male and a female, share a passionate kiss in a dimly lit room, their faces close and expressions intense.© Vodafone0:12
  7. A young couple, a woman with long dark hair and a man with curly dark hair, kiss passionately in a softly lit room.© Vodafone0:34
  8. A young couple, a woman with long brown hair and a man with a beard, stand close together, looking at each other in a dimly lit room.© Vodafone0:42
  9. An elderly couple, a man and a woman, embrace intimately, their faces close together, in a soft, naturally lit interior setting.© Vodafone1:07
  10. A man and woman embrace passionately on a bed in a sunlit bedroom, viewed through a doorway from a dark foreground room.© Vodafone1:08
  11. An elderly man with white hair and a woman with long blonde hair share a tender kiss, their faces close together in a dimly lit interior.© Vodafone1:10
  12. An elderly woman with long grey hair looks lovingly at another person, her face showing deep emotion in a dimly lit room.© Vodafone1:16

Stills © Vodafone. Made by Grey, Academy and Frédéric Planchon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing a couple's enduring love through kisses across their lifetime.

Tagline: “Good things should last forever”

love across agesfirst kissaging gracefullyromantic journeyintimate momentsflashback/forward

The cut

Length
90 s
Shots
16
Average shot
5.6 s

What creatives use Vodafone “The kiss” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vodafone “The kiss”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a dark hoodie watches a young woman in a plaid shirt walk away from him towards a greenhouse in a overgrown garden.© VodafoneA young woman with dark hair, wearing a plaid shirt, looks down with a pensive expression in a dimly lit room with a window in the background.© VodafoneA young boy with curly hair looks down, while a girl with long hair stands blurred in the background, in a greenhouse.© VodafoneA young boy and girl stand close, looking at each other with serious expressions, in a softly lit, blurry outdoor setting.© Vodafone
    Frames from Vodafone “The kiss”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vodafone “The kiss” in order, with its length, framing and what happens in it.

    A young man in a dark hoodie watches a young woman in a plaid shirt walk away from him towards a greenhouse in a overgrown garden.© VodafoneA young woman with dark hair, wearing a plaid shirt, looks down with a pensive expression in a dimly lit room with a window in the background.© VodafoneA young boy with curly hair looks down, while a girl with long hair stands blurred in the background, in a greenhouse.© VodafoneA young boy and girl stand close, looking at each other with serious expressions, in a softly lit, blurry outdoor setting.© VodafoneA young woman with dark hair looks down thoughtfully, while a young man in a dark shirt is visible behind her, looking out a window on a train.© VodafoneA young couple, a male and a female, share a passionate kiss in a dimly lit room, their faces close and expressions intense.© Vodafone
    Length: 90 s · Shots: 16 · Average shot: 5.6 s

  3. 03Ad ideas: every spot built on a aging gracefully

    Before you present an idea, you need to know who has done it, and how.

    Vodafone “The kiss” is built on a aging gracefully. Search the library by idea to see every spot that uses it.

    TAKARA BELMONT Global “Hair Album”© TAKARA BELMONT GlobalMcDonald's “Popov, the Clown”© McDonald'sTriple-S “38 Years Later”© Triple-STeva “Hairspray”© Teva
    TAKARA BELMONT Global · McDonald's · Triple-S · Teva

More commercials by Frédéric Planchon

More from Grey

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Vodafone “The kiss” commercial?

Frédéric Planchon directed it, produced by Academy, for the agency Grey.

Which agency made Vodafone “The kiss”?

Grey created it for Vodafone (2014).

What awards did Vodafone “The kiss” win?

11 awards, including Cannes Lions 2013 Film Bronze, Cannes Lions 2013 Film Craft Bronze, Creative Circle 2014 Gold Film Craft, Best Editing and Eurobest 2013 Gold Film Craft Casting.

What is the tagline of Vodafone “The kiss”?

“Good things should last forever”

Sources for the credits and awards

britisharrows.comThe WorkThe WorkThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.org