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Cadbury “Birthday” 2024

Cadbury “Birthday” (2024) is a Cadbury commercial directed by Frédéric Planchon for VCCP, produced by Academy. It won 2 awards, including LIA 2024 Silver — Production & Post-Production / Visual Effects and One Show 2024 Bronze Pencil — Moving Image Craft & Production.

A young girl saves up buttons and trinkets to buy a Cadbury chocolate bar as a birthday gift for her mother, highlighting the joy of giving.

Video: Cadbury on YouTube

Shot by shot

  1. A woman in a bonnet and shawl walks with a small child in a blue cape down a cobblestone street in a historical town, with a horse-drawn carriage in the background.© Cadbury0:00
  2. Cadbury “Birthday”, shot 2© Cadbury0:01
  3. A young girl with a bob haircut sits at a counter, looking at an older man with a beard behind the counter in a rustic shop.© Cadbury0:04
  4. A young girl with brown hair stands in a sweet shop, looking up at a kind-faced, bearded shopkeeper behind the counter.© Cadbury0:07
  5. A man with a beard looks out a shop window at a woman in a phone booth on a street.© Cadbury0:09
  6. A shopkeeper with a beard holds up a Cadbury Dairy Milk chocolate bar to a young girl in a sweet shop.© Cadbury0:11
  7. A young girl in a blue coat reaches across a counter towards a shopkeeper in a vintage sweet shop, with an old-fashioned street visible outside.© Cadbury0:13
  8. A child's hand in a teal sleeve places a pink button on a light-colored surface next to a green and a grey button.© Cadbury0:14
  9. A young girl with a blue headband looks up from behind a counter, with three coins on the counter in front of her.© Cadbury0:16
  10. A child's hand places a small green unicorn toy next to other trinkets on a light-colored surface in an interior setting.© Cadbury0:18
  11. A young girl with light brown hair peeks over a counter, holding a Cadbury Dairy Milk chocolate bar in a store.© Cadbury0:20
  12. A young girl with brown hair and a light blue jacket plays with a small unicorn toy on a counter, looking up with a happy expression.© Cadbury0:22

Stills © Cadbury. Made by VCCP, Academy and Frédéric Planchon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's selfless act of saving to buy a gift for her mother.

Tagline: “YOURS ALWAYS”

child's innocenceselfless givingsaving up for a treatkind shopkeepernostalgic setting

The cut

Length
30 s
Shots
24
Average shot
1.3 s

What creatives use Cadbury “Birthday” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Birthday”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a bonnet and shawl walks with a small child in a blue cape down a cobblestone street in a historical town, with a horse-drawn carriage in the background.© CadburyCadbury “Birthday”, 0:01© CadburyA young girl with a bob haircut sits at a counter, looking at an older man with a beard behind the counter in a rustic shop.© CadburyA young girl with brown hair stands in a sweet shop, looking up at a kind-faced, bearded shopkeeper behind the counter.© Cadbury
    Frames from Cadbury “Birthday”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Birthday” in order, with its length, framing and what happens in it.

    A woman in a bonnet and shawl walks with a small child in a blue cape down a cobblestone street in a historical town, with a horse-drawn carriage in the background.© CadburyCadbury “Birthday”, 0:01© CadburyA young girl with a bob haircut sits at a counter, looking at an older man with a beard behind the counter in a rustic shop.© CadburyA young girl with brown hair stands in a sweet shop, looking up at a kind-faced, bearded shopkeeper behind the counter.© CadburyA man with a beard looks out a shop window at a woman in a phone booth on a street.© CadburyA shopkeeper with a beard holds up a Cadbury Dairy Milk chocolate bar to a young girl in a sweet shop.© Cadbury
    Length: 30 s · Shots: 24 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a child's innocence

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Birthday” is built on a child's innocence. Search the library by idea to see every spot that uses it.

    Mondelez - Cadbury UK “Bus”© Mondelez - Cadbury UKNRMA Insurance “Help is who we are”© NRMA InsuranceCadbury “Mum's Birthday”© CadburyVolkswagen “Pajarito”© Volkswagen
    Mondelez - Cadbury UK · NRMA Insurance · Cadbury · Volkswagen

More commercials by Frédéric Planchon

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • SSE "Pier" (2016) commercial still© SSESSE “Pier” 2016Dir. Frédéric Planchon · adam&eve\TBWABritish Arrows Gold 2016
  • Sse Maya "Maya" (2015) commercial still© Sse MayaSse Maya “Maya” 2015Dir. Frédéric Planchon · adam&eve\TBWACreative Circle Gold 2015
  • Vodafone "The kiss" (2014) commercial still© VodafoneVodafone “The kiss” 2014Dir. Frédéric Planchon · GreyCreative Circle Gold 2014
  • šKoda Uk "Purr & Grrr" (2022) commercial still© šKoda UkšKoda Uk “Purr & Grrr” 2022Dir. Frédéric Planchon · FallonCreative Circle Silver 2022
  • Cadbury "Mum's Birthday" (2019) commercial still© CadburyCadbury “Mum's Birthday” 2019Dir. Frédéric Planchon · VCCPKinsale Sharks Silver 2018

More from VCCP

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cadbury “Birthday” commercial?

Frédéric Planchon directed it, produced by Academy, for the agency VCCP.

Which agency made Cadbury “Birthday”?

VCCP created it for Cadbury (2024).

What awards did Cadbury “Birthday” win?

2 awards, including LIA 2024 Silver — Production & Post-Production / Visual Effects and One Show 2024 Bronze Pencil — Moving Image Craft & Production.

What is the tagline of Cadbury “Birthday”?

“YOURS ALWAYS”

Sources for the credits and awards

2024.liaentries.comoneclub.orgoneclub.org