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Toyota Europe “Life of Ella” 2020

Toyota Europe “Life of Ella” (2020) is a Toyota Europe commercial directed by Salsa for LDV United, produced by CZAR.BE. It won one award: Epica 2020 Bronze Automotive.

A young girl with Down syndrome dreams of becoming a basketball star, overcoming challenges through dedication and the support of her community, culminating in a triumphant game.

Video: Toyota Europe on YouTube

Shot by shot

  1. A child's hands are seen bouncing an orange basketball in a dimly lit room, with sunlight streaming in from the left.© Toyota Europe0:02
  2. A child's feet in colorful striped socks step onto a rug in a dimly lit room, as if getting out of bed.© Toyota Europe0:11
  3. A young girl in a basketball jersey plays with a man in a driveway, catching a basketball.© Toyota Europe0:28
  4. A dog with dark fur and tan markings is seen through a chain-link fence, looking up and barking in an outdoor setting.© Toyota Europe0:31
  5. A child's hand draws a basketball on a piece of paper, next to a drawing of a girl, on a blue tablecloth indoors.© Toyota Europe0:37
  6. Toyota Europe “Life of Ella”, shot 37© Toyota Europe0:40
  7. A young girl in a green hoodie throws a basketball into the air, practicing alone on a quiet suburban street at dusk.© Toyota Europe0:47
  8. A young woman in a white hoodie walks away from a woman holding groceries, who looks at her with a concerned expression on a dark street at night.© Toyota Europe0:57
  9. A person's feet dribble a basketball on a cracked asphalt court, with sunlight casting long shadows.© Toyota Europe1:07
  10. Two young girls play basketball on a court, one in a purple jersey dribbles while another in a yellow jersey defends, with spectators in the background.© Toyota Europe1:10
  11. A young girl with braided hair in a purple basketball jersey huddles with her teammates on a basketball court.© Toyota Europe1:18
  12. A young girl in a purple basketball uniform dribbles a basketball on a court, facing away from the camera, with other children and an adult coach watching.© Toyota Europe1:26

Stills © Toyota Europe. Made by LDV United, CZAR.BE and Salsa.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Inspiring story of a girl with Down syndrome pursuing her basketball dream.

Tagline: “START YOUR IMPOSSIBLE”

dream sequencetraining montageunderdog storysupportive communityovercoming adversitytriumphant moment

The cut

Length
112 s
Shots
55
Average shot
2.0 s

What creatives use Toyota Europe “Life of Ella” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Toyota Europe “Life of Ella”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A child's hands are seen bouncing an orange basketball in a dimly lit room, with sunlight streaming in from the left.© Toyota EuropeA child's feet in colorful striped socks step onto a rug in a dimly lit room, as if getting out of bed.© Toyota EuropeA young girl in a basketball jersey plays with a man in a driveway, catching a basketball.© Toyota EuropeA dog with dark fur and tan markings is seen through a chain-link fence, looking up and barking in an outdoor setting.© Toyota Europe
    Frames from Toyota Europe “Life of Ella”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Toyota Europe “Life of Ella” in order, with its length, framing and what happens in it.

    A child's hands are seen bouncing an orange basketball in a dimly lit room, with sunlight streaming in from the left.© Toyota EuropeA child's feet in colorful striped socks step onto a rug in a dimly lit room, as if getting out of bed.© Toyota EuropeA young girl in a basketball jersey plays with a man in a driveway, catching a basketball.© Toyota EuropeA dog with dark fur and tan markings is seen through a chain-link fence, looking up and barking in an outdoor setting.© Toyota EuropeA child's hand draws a basketball on a piece of paper, next to a drawing of a girl, on a blue tablecloth indoors.© Toyota EuropeToyota Europe “Life of Ella”, 0:40© Toyota Europe
    Length: 112 s · Shots: 55 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a dream sequence

    Before you present an idea, you need to know who has done it, and how.

    Toyota Europe “Life of Ella” is built on a dream sequence. Search the library by idea to see every spot that uses it.

    Waitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© NetflixNike “Awaken Your Madness”© NikeAudible “Soaking Detective”© Audible
    Waitrose · Netflix · Nike · Audible

More commercials by Salsa

  • Pfizer "Beautiful Dreamer" (2019) commercial still© PfizerPfizer “Beautiful Dreamer” 2019Dir. Salsa · Tracy-LockeClio Awards Silver 2019
  • Milk "Vlam - Everything Starts with Milk" (2024) commercial still© MilkMilk “Vlam - Everything Starts with Milk” 2024Dir. Salsa · Via Victor
  • Delhaize "Healthy Christmas" (2021) commercial still© DelhaizeDelhaize “Healthy Christmas” 2021Dir. Salsa · TBWA Worldwide
  • Natura "Universes" (2016) commercial still© NaturaNatura “Universes” 2016Dir. Salsa · Africa
  • City of Antwerp "Low Emission Zone" (2016) commercial still© City of AntwerpCity of Antwerp “Low Emission Zone” 2016Dir. Salsa

More from LDV United

  • Special Olympics "Dare to sponsor" (2019) commercial still© Special OlympicsSpecial Olympics “Dare to sponsor” 2019Dir. Norman Bates · LDV UnitedEffie Awards Gold 2019
  • Argenta Bank "Heleen Declercq for Argenta Bank" (2025) commercial still© Argenta BankArgenta Bank “Heleen Declercq for Argenta Bank” 2025Dir. Heleen Declercq · LDV United
  • Opvoedingslijn "JEF BOES-Opvoedingslijn" (2025) commercial still© OpvoedingslijnOpvoedingslijn “JEF BOES-Opvoedingslijn” 2025Dir. Jef Boes · LDV United
  • Pro League "Unscripted Drama" (2025) commercial still© Pro LeaguePro League “Unscripted Drama” 2025Dir. Jef Boes · LDV United

Award-winning auto commercials

Questions

Who directed the Toyota Europe “Life of Ella” commercial?

Salsa directed it, produced by CZAR.BE, for the agency LDV United.

Which agency made Toyota Europe “Life of Ella”?

LDV United created it for Toyota Europe (2020).

What awards did Toyota Europe “Life of Ella” win?

1 awards, including Epica 2020 Bronze Automotive.

What is the tagline of Toyota Europe “Life of Ella”?

“START YOUR IMPOSSIBLE”

Sources for the credits and awards

winners.epica-awards.com