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Samsung “Join the Flip Side” 2023

Samsung “Join the Flip Side” (2023) is a Samsung commercial directed by Matias & Mathias, produced by Bacon. It won 4 awards, including Clio 2023 Silver — Film / 61 Seconds to Five Minutes, Cannes Lions 2023 Film Bronze and Epica 2022 Silver Personal Electronics & Devices.

A group of friends on a camping trip are terrified by a mysterious phenomenon that compels them to switch to the new Samsung Galaxy Z Flip phone.

Video: Samsung UK on YouTube

Shot by shot

  1. An aerial wide shot shows a beautiful lake surrounded by a lush green forest and mountains, with people enjoying various water activities on a sunny day.© Samsung0:00
  2. A young man in a cap and vest looks down at his phone while sitting outdoors with friends in a forest setting.© Samsung0:12
  3. A person in a brown jacket and blue jeans pulls a purple Samsung Galaxy Z Flip phone from their back pocket, then holds it in their hands.© Samsung0:23
  4. A young woman with light brown hair tied back, wearing a light blue jacket and earrings, looks shocked while holding a phone in a forest.© Samsung0:29
  5. A group of young adults at a summer camp run away from something unseen, covering their faces and ducking, in a forest clearing.© Samsung0:37
  6. A young woman in a white t-shirt with a colorful graphic holds a purple flip phone, looking out a window at a man in a green vest running on a sunny lawn.© Samsung0:46
  7. Four young women on a wooden porch, one jumps over the railing while the others laugh, at a rustic cabin.© Samsung0:56
  8. A group of people in a forest run away from a red canoe and a yellow inflatable boat that are sliding down a grassy hill towards wooden cabins.© Samsung1:03
  9. A man in a cap and vest looks shocked, holding his hands to his mouth, in a forest with trees and another person in the background.© Samsung1:11
  10. A young woman with dark curly hair and hoop earrings looks surprised while sitting in a car.© Samsung1:19
  11. A red minivan drives away on a winding road through a forest, passing a wooden sign for a campsite.© Samsung1:26
  12. A person in a yellow raincoat is seen from a medium shot, with a seatbelt across their chest, as light reflects off the fabric.© Samsung1:43

Stills © Samsung. Made by Bacon and Matias & Mathias.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Horror movie parody where the monster is a desirable phone.

Tagline: “#JoinTheFlipSide”

horror movie parodycontagious desiregroup of friendscamping trip gone wrongmysterious phenomenonproduct as a monster

The cut

Length
120 s
Shots
57
Average shot
2.1 s

What creatives use Samsung “Join the Flip Side” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “Join the Flip Side”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial wide shot shows a beautiful lake surrounded by a lush green forest and mountains, with people enjoying various water activities on a sunny day.© SamsungA young man in a cap and vest looks down at his phone while sitting outdoors with friends in a forest setting.© SamsungA person in a brown jacket and blue jeans pulls a purple Samsung Galaxy Z Flip phone from their back pocket, then holds it in their hands.© SamsungA young woman with light brown hair tied back, wearing a light blue jacket and earrings, looks shocked while holding a phone in a forest.© Samsung
    Frames from Samsung “Join the Flip Side”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “Join the Flip Side” in order, with its length, framing and what happens in it.

    An aerial wide shot shows a beautiful lake surrounded by a lush green forest and mountains, with people enjoying various water activities on a sunny day.© SamsungA young man in a cap and vest looks down at his phone while sitting outdoors with friends in a forest setting.© SamsungA person in a brown jacket and blue jeans pulls a purple Samsung Galaxy Z Flip phone from their back pocket, then holds it in their hands.© SamsungA young woman with light brown hair tied back, wearing a light blue jacket and earrings, looks shocked while holding a phone in a forest.© SamsungA group of young adults at a summer camp run away from something unseen, covering their faces and ducking, in a forest clearing.© SamsungA young woman in a white t-shirt with a colorful graphic holds a purple flip phone, looking out a window at a man in a green vest running on a sunny lawn.© Samsung
    Length: 120 s · Shots: 57 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a horror movie parody

    Before you present an idea, you need to know who has done it, and how.

    Samsung “Join the Flip Side” is built on a horror movie parody. Search the library by idea to see every spot that uses it.

    Olympus “Red-Eyed Baby”© OlympusCine “Cinepolis. Jefe villano”© CineThe Grout Guy “Grout Doubt - B”© The Grout GuyAmazon Music “Treadmill”© Amazon Music
    Olympus · Cine · The Grout Guy · Amazon Music

More commercials by Matias & Mathias

  • Irish Spring "Welcome to Irish Spring" (2022) commercial still© Irish SpringIrish Spring “Welcome to Irish Spring” 2022Dir. Matias & Mathias · TEN6AICP Awards Honoree 2022
  • Reese's "Don't Eat Lava" (2025) commercial still© Reese'sReese's “Don't Eat Lava” 2025Dir. Matias & Mathias · Erich & Kallman
  • Subway "Get Every Fourth Footlong Free" (2025) commercial still© SubwaySubway “Get Every Fourth Footlong Free” 2025Dir. Matias & Mathias · Leo
  • Huggies "Snug & Dry™ - Unexpected Softness" (2025) commercial still© HuggiesHuggies “Snug & Dry™ - Unexpected Softness” 2025Dir. Matias & Mathias · Leo
  • Mattress Firm "Boyfriend" (2023) commercial still© Mattress FirmMattress Firm “Boyfriend” 2023Dir. Matias & Mathias · Fallon
  • Dollar Shave Club "Mafia" (2022) commercial still© Dollar Shave ClubDollar Shave Club “Mafia” 2022Dir. Matias & Mathias

Award-winning tech commercials

Questions

Who directed the Samsung “Join the Flip Side” commercial?

Matias & Mathias directed it, produced by Bacon.

What awards did Samsung “Join the Flip Side” win?

4 awards, including Clio 2023 Silver — Film / 61 Seconds to Five Minutes, Cannes Lions 2023 Film Bronze, Epica 2022 Silver Personal Electronics & Devices and Eurobest 2022 Bronze Film Craft A01: Direction.

What is the tagline of Samsung “Join the Flip Side”?

“#JoinTheFlipSide”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.comThe Workclios.com