framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Elkjøp “The Teen” 2017

Elkjøp “The Teen” (2017) is an Elkjøp commercial for DDB, produced by Bacon. It won one award: Epica 2017 Silver Personal Electronics & Devices.

A teen feels alienated during Christmas celebrations until a thoughtful gift from their father makes them feel seen and appreciated.

Video: Elkjøp on YouTube

Shot by shot

  1. A middle-aged woman in a patterned top carries a red tray with drinks, walking through a doorway in a home decorated for Christmas.© Elkjøp0:03
  2. A young boy with long hair in a black vest and red shirt shows a toy gun to a bearded man, while another boy looks at his own toy gun, in a living room decorated for Christmas.© Elkjøp0:04
  3. A middle-aged man with a shaved head sits on a black leather couch, holding a wrapped Christmas gift, looking around with a slightly confused expression in a cozy living room.© Elkjøp0:07
  4. A teen with long hair and a pink sweater sits on a black leather armchair, looking down at their hands in a cozy living room.© Elkjøp0:10
  5. A teen with short hair and a pink sweater sits on a black leather chair, looking bored as a small drone flies past their face in a cozy living room.© Elkjøp0:16
  6. A bald man in his 50s sits on a couch, looking off-camera with a neutral expression in a dimly lit living room.© Elkjøp0:18
  7. A blonde woman sips from a mug while sitting on a couch next to an older man, both looking off-camera in a dimly lit living room.© Elkjøp0:23
  8. A man in a dark shirt hands a wrapped gift to a young person with blonde hair in a red sweater, sitting on a black couch in a festive living room.© Elkjøp0:28
  9. A bald man in his 50s or 60s, wearing a dark polo shirt, looks down with a concerned expression in an interior setting.© Elkjøp0:29
  10. A teen with blonde hair and a pink sweater looks up with a serious expression in a dimly lit living room.© Elkjøp0:34
  11. A bald man in his 50s sits on a black leather couch, looking concerned, next to a white Christmas tree in an interior setting.© Elkjøp0:34
  12. A teen with long blonde hair and a pink sweater looks down, then up at the camera with a slight smirk, sitting on a couch in a living room.© Elkjøp0:39

Stills © Elkjøp. Made by DDB and Bacon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's thoughtful gift makes his teen feel seen during Christmas.

Tagline: “La gavene tale.”

teen angstmisunderstood youththoughtful giftfamily gatheringChristmas magicparental love

The cut

Length
53 s
Shots
27
Average shot
2.0 s

What creatives use Elkjøp “The Teen” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Elkjøp “The Teen”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged woman in a patterned top carries a red tray with drinks, walking through a doorway in a home decorated for Christmas.© ElkjøpA young boy with long hair in a black vest and red shirt shows a toy gun to a bearded man, while another boy looks at his own toy gun, in a living room decorated for Christmas.© ElkjøpA middle-aged man with a shaved head sits on a black leather couch, holding a wrapped Christmas gift, looking around with a slightly confused expression in a cozy living room.© ElkjøpA teen with long hair and a pink sweater sits on a black leather armchair, looking down at their hands in a cozy living room.© Elkjøp
    Frames from Elkjøp “The Teen”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Elkjøp “The Teen” in order, with its length, framing and what happens in it.

    A middle-aged woman in a patterned top carries a red tray with drinks, walking through a doorway in a home decorated for Christmas.© ElkjøpA young boy with long hair in a black vest and red shirt shows a toy gun to a bearded man, while another boy looks at his own toy gun, in a living room decorated for Christmas.© ElkjøpA middle-aged man with a shaved head sits on a black leather couch, holding a wrapped Christmas gift, looking around with a slightly confused expression in a cozy living room.© ElkjøpA teen with long hair and a pink sweater sits on a black leather armchair, looking down at their hands in a cozy living room.© ElkjøpA teen with short hair and a pink sweater sits on a black leather chair, looking bored as a small drone flies past their face in a cozy living room.© ElkjøpA bald man in his 50s sits on a couch, looking off-camera with a neutral expression in a dimly lit living room.© Elkjøp
    Length: 53 s · Shots: 27 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a teen angst

    Before you present an idea, you need to know who has done it, and how.

    Elkjøp “The Teen” is built on a teen angst. Search the library by idea to see every spot that uses it.

    Dove “Most Likely To”© DoveCingular “Battle”© CingularAd Council “Listening Is A Form of Love”© Ad CouncilLos Angeles LGBT Center “What's Love”© Los Angeles LGBT Center
    Dove · Cingular · Ad Council · Los Angeles LGBT Center

More from DDB

Award-winning tech commercials

Questions

Which agency made Elkjøp “The Teen”?

DDB created it for Elkjøp (2017).

What awards did Elkjøp “The Teen” win?

1 awards, including Epica 2017 Silver Personal Electronics & Devices.

What is the tagline of Elkjøp “The Teen”?

“La gavene tale.”

Sources for the credits and awards

winners.epica-awards.com