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Klarna “Get Smoooth Again” 2022

Klarna “Get Smoooth Again” (2022) is a Klarna commercial directed by Los Perez for DDB, produced by Caviar. It won 15 awards, including LIA 2022 Gold — Production & Post-Production / Production Design, Kinsale Sharks 2021 Gold Film Craft (International) - Best Colour Grading and Creative Circle 2022 Silver FILM - Best Online Advertising Film 1 minute or over (single).

A$AP Rocky and friends are stuck in their lockdown looks, until Klarna helps them get "smoooth" again by upgrading their style.

Video: Los Perez on Vimeo

Shot by shot

  1. A young man with a durag and white t-shirt looks out a window with green panes, his reflection visible, as the camera slowly zooms out.© Klarna0:00
  2. A young man in a durag and t-shirt sits on a floral couch in a messy living room, looking up as the camera pulls back.© Klarna0:19
  3. A man in a white t-shirt and shorts stands in a luxurious walk-in closet, surrounded by shoes and clothes, looking at a garment.© Klarna0:36
  4. An overhead shot of a busy street market with people walking, cars parked, and a fruit stand, as two men carry a large roll.© Klarna0:51
  5. A young person in a leopard print jacket leans on a rusty fire escape railing, looking down and smiling at the camera on a sunny day.© Klarna1:03
  6. A$AP Rocky, wearing a purple robe and black durag, looks at a store window displaying a slipper advertisement on a city street.© Klarna1:10
  7. Four people of different ages and ethnicities play dominoes at a small table on a city street, with a colorful corner market in the background.© Klarna1:26
  8. A man with an afro and beard, wearing glasses and a pink jacket, looks around with a surprised expression in an outdoor market.© Klarna1:33
  9. A$AP Rocky, a Black man in his 30s, wearing a purple robe and black durag, looks up and then forward, standing in front of a colorful bodega.© Klarna1:42
  10. A$AP Rocky, a Black man in his 30s, wearing a purple robe and black durag, stands in a brightly lit convenience store, looking around with a neutral expression.© Klarna1:53
  11. A fluffy grey cat with golden grillz on its teeth lies on a wooden counter in a dimly lit store, looking directly at the camera.© Klarna2:06
  12. A$AP Rocky, a Black man in his 30s, wearing sunglasses and a black coat, smiles with gold grills in a grocery store aisle.© Klarna2:14

Stills © Klarna. Made by DDB, Caviar and Los Perez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A$AP Rocky and friends are stuck in their lockdown looks, until Klarna helps them get "smoooth" again by upgrading their style.

Tagline: “Get smoooth again.”

celebrity endorsementtransformation sequencefish-out-of-watermusical interludestylized realityhumorous contrast

The cut

Length
154 s
Shots
46
Average shot
3.3 s

What creatives use Klarna “Get Smoooth Again” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Klarna “Get Smoooth Again”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with a durag and white t-shirt looks out a window with green panes, his reflection visible, as the camera slowly zooms out.© KlarnaA young man in a durag and t-shirt sits on a floral couch in a messy living room, looking up as the camera pulls back.© KlarnaA man in a white t-shirt and shorts stands in a luxurious walk-in closet, surrounded by shoes and clothes, looking at a garment.© KlarnaAn overhead shot of a busy street market with people walking, cars parked, and a fruit stand, as two men carry a large roll.© Klarna
    Frames from Klarna “Get Smoooth Again”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Klarna “Get Smoooth Again” in order, with its length, framing and what happens in it.

    A young man with a durag and white t-shirt looks out a window with green panes, his reflection visible, as the camera slowly zooms out.© KlarnaA young man in a durag and t-shirt sits on a floral couch in a messy living room, looking up as the camera pulls back.© KlarnaA man in a white t-shirt and shorts stands in a luxurious walk-in closet, surrounded by shoes and clothes, looking at a garment.© KlarnaAn overhead shot of a busy street market with people walking, cars parked, and a fruit stand, as two men carry a large roll.© KlarnaA young person in a leopard print jacket leans on a rusty fire escape railing, looking down and smiling at the camera on a sunny day.© KlarnaA$AP Rocky, wearing a purple robe and black durag, looks at a store window displaying a slipper advertisement on a city street.© Klarna
    Length: 154 s · Shots: 46 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Klarna “Get Smoooth Again” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

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  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Klarna “Get Smoooth Again” commercial?

Los Perez directed it, produced by Caviar, for the agency DDB.

Which agency made Klarna “Get Smoooth Again”?

DDB created it for Klarna (2022).

What awards did Klarna “Get Smoooth Again” win?

15 awards, including LIA 2022 Gold — Production & Post-Production / Production Design, Kinsale Sharks 2021 Gold Film Craft (International) - Best Colour Grading, LIA 2022 Silver — Production & Post-Production / Direction and Creative Circle 2022 Silver FILM - Best Online Advertising Film 1 minute or over (single).

What is the tagline of Klarna “Get Smoooth Again”?

“Get smoooth again.”