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Vodafone “The Smart Network” 2023

Vodafone “The Smart Network” (2023) is a Vodafone commercial directed by Kyra Bartley for DDB, produced by Finch. It won one award: shots Awards Asia Pacific 2023 Gold — Editing.

This ad uses a voice-over to explain how time flows like a river, at different speeds in different places, to illustrate the concept of a smart network.

Video: Kyra Bartley on Vimeo

Shot by shot

  1. A woman with long dark hair, wearing a white sweater, stands in a field of tall green grass as her hair blows wildly in the wind at dusk.© Vodafone0:00
  2. The tops of green trees sway gently in the wind against a pale blue sky with faint clouds.© Vodafone0:07
  3. A man in a dark suit walks towards a modern glass building with a dark awning, seen from behind.© Vodafone0:11
  4. Two young children, a boy and a girl, hang upside down from a tire swing, laughing joyfully against a bright sky and green trees.© Vodafone0:15
  5. An upside-down shot of a white house with a blue roof and a small balcony, with a clear blue sky below it.© Vodafone0:21
  6. A white sheet with small holes hangs on a clothesline, blowing in the wind against a blue sky and green trees with pink flowers.© Vodafone0:24
  7. A wide shot of a river flowing through a valley with steep, green, rocky mountains on either side under a bright sky.© Vodafone0:33
  8. A woman with curly hair, wearing a green t-shirt and grey leggings, runs on a dirt path through a hilly, forested landscape with a body of water in the background.© Vodafone0:36
  9. A young boy with curly hair sits on a bus, looking out the window and smiling, holding a phone.© Vodafone0:42
  10. A narrow path through a dense, moss-covered forest, with bright light at the end, creating a sense of mystery and journey.© Vodafone0:45
  11. A white van drives past a small house and a line of tall trees on a cloudy day in a rural setting.© Vodafone0:47
  12. A woman with curly hair wearing a green t-shirt and a phone armband looks out over a vast, green landscape under a cloudy sky.© Vodafone0:49

Stills © Vodafone. Made by DDB, Finch and Kyra Bartley.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visual metaphors for time and connectivity, showcasing the smart network's reach.

Tagline: “The Smart Network”

voice-over narrationvisual metaphorsnature and technology contrastfast-paced editingupside-down shots

The cut

Length
60 s
Shots
41
Average shot
1.5 s

What creatives use Vodafone “The Smart Network” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vodafone “The Smart Network”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with long dark hair, wearing a white sweater, stands in a field of tall green grass as her hair blows wildly in the wind at dusk.© VodafoneThe tops of green trees sway gently in the wind against a pale blue sky with faint clouds.© VodafoneA man in a dark suit walks towards a modern glass building with a dark awning, seen from behind.© VodafoneTwo young children, a boy and a girl, hang upside down from a tire swing, laughing joyfully against a bright sky and green trees.© Vodafone
    Frames from Vodafone “The Smart Network”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vodafone “The Smart Network” in order, with its length, framing and what happens in it.

    A woman with long dark hair, wearing a white sweater, stands in a field of tall green grass as her hair blows wildly in the wind at dusk.© VodafoneThe tops of green trees sway gently in the wind against a pale blue sky with faint clouds.© VodafoneA man in a dark suit walks towards a modern glass building with a dark awning, seen from behind.© VodafoneTwo young children, a boy and a girl, hang upside down from a tire swing, laughing joyfully against a bright sky and green trees.© VodafoneAn upside-down shot of a white house with a blue roof and a small balcony, with a clear blue sky below it.© VodafoneA white sheet with small holes hangs on a clothesline, blowing in the wind against a blue sky and green trees with pink flowers.© Vodafone
    Length: 60 s · Shots: 41 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a voice-over narration

    Before you present an idea, you need to know who has done it, and how.

    Vodafone “The Smart Network” is built on a voice-over narration. Search the library by idea to see every spot that uses it.

    adidas “Beyond the Surface”© adidasNew Zealand Government “Unite Against COVID-19”© New Zealand GovernmentPurina Dog Chow “Every Day”© Purina Dog ChowEli Lilly and Company “Never Over”© Eli Lilly and Company
    adidas · New Zealand Government · Purina Dog Chow · Eli Lilly and Company

More commercials by Kyra Bartley

  • Tourism Tasmania "Become A Winter Person" (2024) commercial still© Tourism TasmaniaTourism Tasmania “Become A Winter Person” 2024Dir. Kyra Bartley · BMFshots Awards Gold 2024
  • Australia for UNHCR "The Reluctant Shanty" (2023) commercial still© Australia for UNHCRAustralia for UNHCR “The Reluctant Shanty” 2023Dir. Kyra Bartley · BMFSpikes Asia Gold 2023
  • Vodafone NZ "It's Here" (2026) commercial still© Vodafone NZVodafone NZ “It's Here” 2026Dir. Kyra Bartley
  • Breville | Sage "Breville - Glorious Coffee 60" (2026) commercial still© Breville | SageBreville | Sage “Breville - Glorious Coffee 60” 2026Dir. Kyra Bartley · Emotive
  • Hyundai Australia "Hyundai EV - Unforgettable" (2026) commercial still© Hyundai AustraliaHyundai Australia “Hyundai EV - Unforgettable” 2026Dir. Kyra Bartley · INNOCEAN
  • National Australia Bank "NAB - NAB AFL Auskick" (2025) commercial still© National Australia BankNational Australia Bank “NAB - NAB AFL Auskick” 2025Dir. Kyra Bartley · TBWA\Melbourne

More from DDB

  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • John Lewis "The Journey" (2012) commercial still© John LewisJohn Lewis “The Journey” 2012Dir. Dougal Wilson · DDBIPA Effectiveness Awards Grand Prix 2016
  • VOLKSWAGEN POLO "Dog" (2009) commercial still© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
  • Miller Lite "Running of the Beer Ads" (2025) commercial still© Miller LiteMiller Lite “Running of the Beer Ads” 2025Dir. Jake Honig · DDBEffie Awards Gold 2025
  • Correct the Internet "Correct the Internet" (2023) commercial still© Correct the InternetCorrect the Internet “Correct the Internet” 2023Dir. Lex Hodge · DDBshots Awards Gold 2023
  • Coors Light "Chilling Our Way Back to Growth" (2022) commercial still© Coors LightCoors Light “Chilling Our Way Back to Growth” 2022DDBEffie Awards Gold 2022

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Vodafone “The Smart Network” commercial?

Kyra Bartley directed it, produced by Finch, for the agency DDB.

Which agency made Vodafone “The Smart Network”?

DDB created it for Vodafone (2023).

What awards did Vodafone “The Smart Network” win?

1 awards, including shots Awards Asia Pacific 2023 Gold — Editing.

What is the tagline of Vodafone “The Smart Network”?

“The Smart Network”

Sources for the credits and awards

shots