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Postnord “Rocks” 2016

Postnord “Rocks” (2016) is a Postnord commercial directed by Bart Timmer, produced by Bacon. It won one award: Epica 2016 Gold Professional Products & Services.

A man sends his beloved a heart-shaped rock, sparking a trend of sending rocks with messages, leading to a Postnord delivery of a massive rock for a rock carver.

Video: PostNord Sverige on YouTube

Shot by shot

  1. A young woman with long, wavy hair, wearing a floral shirt, smiles while looking down and holding something small in her hand on a sunny porch.© Postnord0:08
  2. A woman sits on the porch of a white house, surrounded by lush green garden and flowers, reading a letter.© Postnord0:10
  3. A blue Postnord truck drives down a narrow street lined with parked cars and apartment buildings on a cloudy day.© Postnord0:12

Stills © Postnord. Made by Bacon and Bart Timmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerating the trend of sending rocks as gifts to highlight Postnord's delivery capabilities.

Tagline: “Vi levererar.”

love lettergift givingescalating absurdityniche hobbyproduct placement

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Postnord “Rocks” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Postnord “Rocks”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long, wavy hair, wearing a floral shirt, smiles while looking down and holding something small in her hand on a sunny porch.© PostnordA woman sits on the porch of a white house, surrounded by lush green garden and flowers, reading a letter.© PostnordA blue Postnord truck drives down a narrow street lined with parked cars and apartment buildings on a cloudy day.© Postnord
    Frames from Postnord “Rocks”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Postnord “Rocks” in order, with its length, framing and what happens in it.

    A young woman with long, wavy hair, wearing a floral shirt, smiles while looking down and holding something small in her hand on a sunny porch.© PostnordA woman sits on the porch of a white house, surrounded by lush green garden and flowers, reading a letter.© PostnordA blue Postnord truck drives down a narrow street lined with parked cars and apartment buildings on a cloudy day.© Postnord
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a gift giving

    Before you present an idea, you need to know who has done it, and how.

    Postnord “Rocks” is built on a gift giving. Search the library by idea to see every spot that uses it.

    HP “Reinvent Giving”© HPSharp Microwave Oven “Wedding”© Sharp Microwave OvenLipton “School Bus”© LiptonJohn Lewis “Where Love Lives”© John Lewis
    HP · Sharp Microwave Oven · Lipton · John Lewis

More commercials by Bart Timmer

Award-winning other commercials

Questions

Who directed the Postnord “Rocks” commercial?

Bart Timmer directed it, produced by Bacon.

What awards did Postnord “Rocks” win?

1 awards, including Epica 2016 Gold Professional Products & Services.

What is the tagline of Postnord “Rocks”?

“Vi levererar.”

Sources for the credits and awards

winners.epica-awards.com