TRY

01 · Featured

TRY's most awarded commercial

© Ikea

D&AD Graphite Pencil 2024

Ikea “Life Is Not an IKEA Catalogue” 2024

A little girl plays in a pristine, catalog-perfect room that transforms into a messy, real-life living room where her sick mother lies on the sofa, highlighting that life is not an IKEA catalog.

TRY · Pravda

Every shot in the library

Also watch

Norwegian Air “America. Just Like the Movies” 2018 →Cannes Lions Bronze 2018

02 · Directors

Notable directors at TRY

Who made the work, and how much of it won awards. From the credits on every spot.

• © IKEA4 award-winningJakob Marky4 spots · IKEA “Awake”
• © Rema 10001 award-winningAndreas Riiser1 spots · Rema 1000 “Smart House”
• © Talkmore1 award-winningMarius Holst1 spots · Talkmore “Grandma loves mambo”
• © Finn.no1 award-winningHarald Zwart1 spots · Finn.no “The Piano”
• © Canal Digital1 award-winningJoachim Trier1 spots · Canal Digital “The man who lived in a film”
• © IkeaNiels Windfeldt & Kavar Singh1 spots · Ikea “Trash Collection”
• © IkeaNiels Windfeldt1 spots · Ikea “Babyboom”
• © DnbAndreas J. Riiser1 spots · Dnb “Evil Shopping Carts”
• © FlaxMathias&Matias1 spots · Flax “Shit in Space”
• © DNBFiona Jane Burgess1 spots · DNB “Bank - The Investors”

03 · Clients

TRY's clients

Every brand in the library, by award-winning work.

• IKEA2021–2026

  7 commercials · 5 award-winning

• Norwegian Air2018

  1 commercials · 1 award-winning

• Telia2020

  1 commercials · 1 award-winning

• Rema 10002018

  1 commercials · 1 award-winning

• Talkmore2017

  1 commercials · 1 award-winning

• Finn.no2016

  1 commercials · 1 award-winning

• Canal Digital2012

  1 commercials · 1 award-winning

• Dnb2021–2022

  2 commercials

• Flax2018

  1 commercials

04 · Works with

Who TRY works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

TRY's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 8

  Epica

  .

• 1

  Cannes Lions

  .

• 1

  The One Show

  .

• 1

  D&AD

  .

06 · Work

Commercials by TRY

Our visual library has 16 TRY commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© IKEAIKEA “Awake” 2026Epica Gold 2025

© IKEAIKEA “Hope” 2026Epica Gold 2025

© IKEAIKEA “Mornings” 2026Epica Gold 2025

© IKEAIKEA “Picky” 2026Epica Gold 2025

© IkeaIkea “Life Is Not an IKEA Catalogue” 2024D&AD Graphite Pencil 2024

Most awarded

• © IkeaIkea “Life Is Not an IKEA Catalogue” 2024TRYD&AD Graphite Pencil 2024
• © Canal DigitalCanal Digital “The man who lived in a film” 2012Dir. Joachim Trier · TRYThe One Show Silver 2012
• © IKEAIKEA “Awake” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © IKEAIKEA “Hope” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © IKEAIKEA “Mornings” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © IKEAIKEA “Picky” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © Rema 1000Rema 1000 “Smart House” 2018Dir. Andreas Riiser · TRYEpica Gold 2018
• © TeliaTelia “The Show must go online” 2020TRYEpica Silver 2020
• © Norwegian AirNorwegian Air “America. Just Like the Movies” 2018TRYCannes Lions Bronze 2018
• © TalkmoreTalkmore “Grandma loves mambo” 2017Dir. Marius Holst · TRYEpica Silver 2017
• © Finn.noFinn.no “The Piano” 2016Dir. Harald Zwart · TRYEpica Silver 2016
• © IkeaIkea “Babyboom” 2022Dir. Niels Windfeldt · TRY
• © DNBDNB “Bank - The Investors” 2022Dir. Fiona Jane Burgess · TRY
• © IkeaIkea “Trash Collection” 2021Dir. Niels Windfeldt & Kavar Singh · TRY
• © DnbDnb “Evil Shopping Carts” 2021Dir. Andreas J. Riiser · TRY
• © FlaxFlax “Shit in Space” 2018Dir. Mathias&Matias · TRY

07 · For producers

What producers use TRY's page for

1. 01Who TRY hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind TRY's 16 commercials, spot by spot.

   © Ikea© Canal Digital© IKEA© IKEA

   Jakob Marky · Andreas Riiser · Marius HolstOpen TRY in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   TRY's work by year, brand and award in one place, and the companies with a similar body of work.

   © Transport for London© Region of Attica and the Association of Municipalities of Attica (EDSNA)© PETA© Dove

   Similar: M&C Saatchi, The Newtons Laboratory, BBDOCompare in the library →

08 · Questions

About TRY