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Norwegian Air “America. Just Like the Movies” 2018

Norwegian Air “America. Just Like the Movies” (2018) is a Norwegian Air commercial for TRY. It won one award: Cannes Lions 2018 Film Bronze.

This ad showcases various iconic American scenes, from romantic kisses to street basketball and fire hydrant fun, highlighting the diverse experiences awaiting travelers to the USA with Norwegian Air.

Video: Norwegian Air Shuttle on YouTube

Shot by shot

  1. A wide shot of the New York City skyline with a red graphic overlay that reads "AMERICA Just like the movies" and the Norwegian Air logo.© Norwegian Air0:00
  2. A young couple, a man in a plaid shirt and a woman with red hair in a red dress, passionately kiss in a vintage convertible car, overlooking a scenic vista.© Norwegian Air0:02
  3. Two male police officers in uniform stand next to a patrol car, one eating a donut and drinking coffee, on a sunny street in a city.© Norwegian Air0:03
  4. A young blonde woman rides a bicycle on a paved path next to a sandy beach, with palm trees and other people in the background.© Norwegian Air0:04
  5. A diverse group of young adults plays basketball on an outdoor court near a beach with palm trees, as one player dunks the ball.© Norwegian Air0:05
  6. A young man with an afro, wearing a blue tank top and black shorts, smiles while spraying water from a fire hydrant on a city street.© Norwegian Air0:08
  7. A group of diverse children and teens play in the street, running through water sprayed from a fire hydrant on a sunny day in a city.© Norwegian Air0:08
  8. A red screen with white text advertises flights to Providence, "The gateway to New England," from "€129*" with the Norwegian Air logo in the top right corner.© Norwegian Air0:09
  9. A white Norwegian Air plane with red tail fins and a portrait on its tail flies through a bright blue sky with white clouds.© Norwegian Air0:11

Stills © Norwegian Air. Made by TRY.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

America: a collection of iconic, cinematic moments, easily accessible with Norwegian Air.

Tagline: “America. Just like the movies.”

cinematic momentsslice of lifeaspirational traveliconic imagerydiverse experiences

The cut

Length
15 s
Shots
9
Average shot
1.7 s

What creatives use Norwegian Air “America. Just Like the Movies” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Norwegian Air “America. Just Like the Movies”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young couple, a man in a plaid shirt and a woman with red hair in a red dress, passionately kiss in a vintage convertible car, overlooking a scenic vista.© Norwegian AirTwo male police officers in uniform stand next to a patrol car, one eating a donut and drinking coffee, on a sunny street in a city.© Norwegian AirA young blonde woman rides a bicycle on a paved path next to a sandy beach, with palm trees and other people in the background.© Norwegian AirA diverse group of young adults plays basketball on an outdoor court near a beach with palm trees, as one player dunks the ball.© Norwegian Air
    Frames from Norwegian Air “America. Just Like the Movies”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Norwegian Air “America. Just Like the Movies” in order, with its length, framing and what happens in it.

    A young couple, a man in a plaid shirt and a woman with red hair in a red dress, passionately kiss in a vintage convertible car, overlooking a scenic vista.© Norwegian AirTwo male police officers in uniform stand next to a patrol car, one eating a donut and drinking coffee, on a sunny street in a city.© Norwegian AirA young blonde woman rides a bicycle on a paved path next to a sandy beach, with palm trees and other people in the background.© Norwegian AirA diverse group of young adults plays basketball on an outdoor court near a beach with palm trees, as one player dunks the ball.© Norwegian AirA young man with an afro, wearing a blue tank top and black shorts, smiles while spraying water from a fire hydrant on a city street.© Norwegian AirA group of diverse children and teens play in the street, running through water sprayed from a fire hydrant on a sunny day in a city.© Norwegian Air
    Length: 15 s · Shots: 9 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    Norwegian Air “America. Just Like the Movies” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

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Award-winning travel commercials

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Questions

Which agency made Norwegian Air “America. Just Like the Movies”?

TRY created it for Norwegian Air (2018).

What awards did Norwegian Air “America. Just Like the Movies” win?

1 awards, including Cannes Lions 2018 Film Bronze.

What is the tagline of Norwegian Air “America. Just Like the Movies”?

“America. Just like the movies.”

Sources for the credits and awards

The WorkThe Work