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Finn.no “The Piano” 2016

Finn.no “The Piano” (2016) is a Finn.no commercial directed by Harald Zwart for TRY, produced by Motion Blur. It won one award: Epica 2016 Silver Retail Services.

A mother reflects on the sacrifices made to nurture her son's piano talent, contrasting his public performances with his private, playful practice.

Video: FINN no on YouTube

Shot by shot

  1. A young man is silhouetted by a bright light as he plays a grand piano on a stage, with a woman appearing in the background.© Finn.no0:01
  2. A woman in a sparkly dress smiles while a man in a suit is silhouetted by a bright light, creating a lens flare.© Finn.no0:02
  3. A woman in a black dress smiles at a young boy playing piano, then she is seen in a cozy home setting, looking at a tablet while her son plays piano in the background.© Finn.no0:03
  4. A young boy plays a grand piano while a woman conducts him, and another woman watches from a distance in a bright, spacious room with large windows.© Finn.no0:10
  5. A young boy with light brown hair plays the piano while a woman with blonde hair reads a book in a sunlit room with wood-paneled walls.© Finn.no0:11
  6. A young man in a suit plays a piano, illuminated by a bright spotlight and lens flare in a dark, indeterminate interior.© Finn.no0:21
  7. A young man plays a grand piano on a snowy path, while a woman in a sparkly dress claps in a superimposed image.© Finn.no0:25
  8. A woman with light brown hair in a grey cardigan and t-shirt looks around a bright, minimalist room.© Finn.no0:30
  9. A young boy wearing a bike helmet and cape plays the piano loudly, while a woman stands behind him, looking on in a sunlit room.© Finn.no0:32
  10. A young woman with brown hair in a ponytail, wearing a light blue cardigan, looks concerned in a brightly lit room.© Finn.no0:35
  11. A tabby cat with folded ears peeks out from behind a white door, then slowly retreats, closing the door.© Finn.no0:36
  12. A woman stands in a sunlit room, looking at a young boy in a bike helmet who is playing the piano, with text overlays appearing.© Finn.no0:39

Stills © Finn.no. Made by TRY, Motion Blur and Harald Zwart.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the true cost of talent through a mother's eyes, contrasting public success with private effort.

Tagline: “Mulighetenes marked”

proud parentchild prodigyflashbacks/montagesacrifice for successhidden strugglescontrast of public vs private

The cut

Length
45 s
Shots
20
Average shot
2.3 s

What creatives use Finn.no “The Piano” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Finn.no “The Piano”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man is silhouetted by a bright light as he plays a grand piano on a stage, with a woman appearing in the background.© Finn.noA woman in a sparkly dress smiles while a man in a suit is silhouetted by a bright light, creating a lens flare.© Finn.noA woman in a black dress smiles at a young boy playing piano, then she is seen in a cozy home setting, looking at a tablet while her son plays piano in the background.© Finn.noA young boy plays a grand piano while a woman conducts him, and another woman watches from a distance in a bright, spacious room with large windows.© Finn.no
    Frames from Finn.no “The Piano”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Finn.no “The Piano” in order, with its length, framing and what happens in it.

    A young man is silhouetted by a bright light as he plays a grand piano on a stage, with a woman appearing in the background.© Finn.noA woman in a sparkly dress smiles while a man in a suit is silhouetted by a bright light, creating a lens flare.© Finn.noA woman in a black dress smiles at a young boy playing piano, then she is seen in a cozy home setting, looking at a tablet while her son plays piano in the background.© Finn.noA young boy plays a grand piano while a woman conducts him, and another woman watches from a distance in a bright, spacious room with large windows.© Finn.noA young boy with light brown hair plays the piano while a woman with blonde hair reads a book in a sunlit room with wood-paneled walls.© Finn.noA young man in a suit plays a piano, illuminated by a bright spotlight and lens flare in a dark, indeterminate interior.© Finn.no
    Length: 45 s · Shots: 20 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a proud parent

    Before you present an idea, you need to know who has done it, and how.

    Finn.no “The Piano” is built on a proud parent. Search the library by idea to see every spot that uses it.

    Kwiff “Father & Son”© KwiffCanal+ “Dads”© Canal+Sainsbury’s “The Big Night”© Sainsbury’sMinute Maid “Minute Maid - Little League”© Minute Maid
    Kwiff · Canal+ · Sainsbury’s · Minute Maid

More commercials by Harald Zwart

  • Norsk Tipping "Welcome to Haaland" (2021) commercial still© Norsk TippingNorsk Tipping “Welcome to Haaland” 2021Dir. Harald ZwartEpica Bronze 2021
  • Audi "AiNNOYING" (2020) commercial still© AudiAudi “AiNNOYING” 2020Dir. Harald Zwart · BBH
  • Airport Express "Harald Zwart - Airport Express" (2020) commercial still© Airport ExpressAirport Express “Harald Zwart - Airport Express” 2020Dir. Harald Zwart
  • Fiat "Professional" (2019) commercial still© FiatFiat “Professional” 2019Dir. Harald Zwart · Prodigious Torino
  • Yellow Tail "Surprise" (2018) commercial still© Yellow TailYellow Tail “Surprise” 2018Dir. Harald Zwart · Burns Group

More from TRY

  • IKEA "Awake" (2026) commercial still© IKEAIKEA “Awake” 2026Dir. Jakob Marky · TRYEpica Gold 2025
  • Rema 1000 "Smart House" (2018) commercial still© Rema 1000Rema 1000 “Smart House” 2018Dir. Andreas Riiser · TRYEpica Gold 2018
  • Telia "The Show must go online" (2020) commercial still© TeliaTelia “The Show must go online” 2020TRYEpica Silver 2020
  • Talkmore "Grandma loves mambo" (2017) commercial still© TalkmoreTalkmore “Grandma loves mambo” 2017Dir. Marius Holst · TRYEpica Silver 2017
  • Canal Digital "The man who lived in a film" (2012) commercial still© Canal DigitalCanal Digital “The man who lived in a film” 2012Dir. Joachim Trier · TRYThe One Show Silver 2012
  • Norwegian Air "America. Just Like the Movies" (2018) commercial still© Norwegian AirNorwegian Air “America. Just Like the Movies” 2018TRYCannes Lions Bronze 2018

Award-winning retail commercials

Questions

Who directed the Finn.no “The Piano” commercial?

Harald Zwart directed it, produced by Motion Blur, for the agency TRY.

Which agency made Finn.no “The Piano”?

TRY created it for Finn.no (2016).

What awards did Finn.no “The Piano” win?

1 awards, including Epica 2016 Silver Retail Services.

What is the tagline of Finn.no “The Piano”?

“Mulighetenes marked”

Sources for the credits and awards

winners.epica-awards.com