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Johannes Leonardo logo

advertising agency · New York

Johannes Leonardo

Johannes Leonardo is an independent creative advertising agency based in New York City that develops communications platforms to instigate consumer participation on behalf of brands. Founded in 2007 by Jan Jacobs, Leo Premutico and Ferdinando Verderi in New York, USA. It is part of WPP plc since 2007. FrameThrower's visual library has 60 Johannes Leonardo commercials (2010–2026), cut shot by shot, 13 of them award-winning, for clients including adidas, Volkswagen, Daffy's Inc. and EA Sports, directed by Terence Neale, Bjorn Ruhmann and Justyna Obasi among others.

Visit johannesleonardo.com
60
Commercials in our library
13
Award-winning
2010–2026
Active
2007
Founded
New York
Based in

01 · Featured

Johannes Leonardo's most awarded commercial

adidas “Remember the Why” (2023), still© adidasadidas “Remember the Why” (2023), frame 2© adidasadidas “Remember the Why” (2023), frame 3© adidasadidas “Remember the Why” (2023), frame 4© adidasadidas “Remember the Why” (2023), frame 5© adidasadidas “Remember the Why” (2023), frame 6© adidas

Clio Awards Grand Prix 2023

adidas “Remember the Why” 2023

Two basketball players share their personal stories about how they fell in love with the sport and how it shaped their lives, highlighting the passion and community found in basketball.

Directed by ILLIMITÉWORLD · Johannes Leonardo · Love Song

Also watch

Video: Exile Edit on Vimeo

adidas “Your Future Is Not Mine” 2016 →Cannes Lions Gold 2016

02 · Directors

Notable directors at Johannes Leonardo

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Johannes Leonardo's clients

Every brand in the library, by award-winning work.

  • adidas2015–2026

    16 commercials · 8 award-winning

  • Volkswagen2019–2026

    20 commercials · 2 award-winning

  • Daffy's Inc.2010

    1 commercials · 1 award-winning

  • EA Sports2019

    1 commercials · 1 award-winning

  • adidas Originals2017

    1 commercials · 1 award-winning

  • Velveeta2023

    4 commercials

  • Philadelphia Cream Cheese2026

    4 commercials

  • Amazon2019

    2 commercials

  • Kraft2022–2023

    2 commercials

  • Oscar Mayer2026

    1 commercials

  • NHL2018

    1 commercials

  • VW2025

    1 commercials

Also: Uber, Zillow, Gap, Volkswagon, Association of Music Producers (AMP), Kraft Singles

04 · Works with

Who Johannes Leonardo works with

From the credits: the companies behind the spots, by number of spots.

Production companies Johannes Leonardo hires

05 · Awards

Johannes Leonardo's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    Clio Awards

    1 top prize

  • 4

    The One Show

    .

  • 2

    AICP Awards

    .

  • 1

    Ciclope

    .

  • 1

    ANDY Awards

    .

  • 1

    Cannes Lions

    .

Top award-winning spots

  • Clio Awards Grand Prix 2023adidas “Remember the Why”
  • Cannes Lions Gold 2016adidas “Your Future Is Not Mine”
  • AICP Awards Winner 2018Adidas “Original Is Never Finished Chapter 3”
  • AICP Awards Winner 2016adidas Originals “adidas Originals - Future”
  • Clio Awards Silver 2023Adidas “Samba”
  • Clio Awards Silver 2023Volkswagen “Those Guys”
  • Clio Awards Silver 2019EA Sports “EA SPORTS’ Madden NFL”
  • ANDY Awards Gold 2024Volkswagen “Super Bowl 58”

Company honours

  • AdAge Small Agency of the Year, Silver (2011)en.wikipedia.org
  • Cannes Lions Grand Prix for Google's Project Re: Brief (2012)en.wikipedia.org
  • Cannes Lions Grand Prix in Entertainment for Music for "Original is Never Finished" for adidas Originals (2017)en.wikipedia.org
  • Adweek's Breakthrough Agency of the Year (2019)leadiq.com
  • MediaPost's Automotive Agency of the Year (2024)LBB
  • Cannes Lions Grand Prix in Entertainment Lions and Entertainment Lions for Music for 'Original Forever' for adidas (2026)LBB

06 · Work

Commercials by Johannes Leonardo

Our visual library has 60 Johannes Leonardo commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2010
2015
2020
2025

Latest

Adidas “Superstar” (2026)© AdidasAdidas “Superstar” 2026Ciclope Bronze 2026
Oscar Mayer “Hearing LF” (2026)© Oscar MayerOscar Mayer “Hearing LF” 2026
Volkswagen “The Great Invitation: Drivers Wanted” (2026)© VolkswagenVolkswagen “The Great Invitation: Drivers Wanted” 2026
Zillow “Some Day Starts Today” (2026)© ZillowZillow “Some Day Starts Today” 2026
Philadelphia Cream Cheese “The Adventures of the Phillyboy” (2026)© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of the Phillyboy” 2026

Most awarded

  • adidas "Remember the Why" (2023) commercial still© adidasadidas “Remember the Why” 2023Dir. ILLIMITÉWORLD · Johannes LeonardoClio Awards Grand Prix 2023
  • adidas "Your Future Is Not Mine" (2016) commercial still© adidasadidas “Your Future Is Not Mine” 2016Dir. Terence Neale · Johannes LeonardoCannes Lions Gold 2016
  • Adidas "Original Is Never Finished Chapter 3" (2018) commercial still© AdidasAdidas “Original Is Never Finished Chapter 3” 2018Dir. Terence Neale · Johannes LeonardoAICP Awards Winner 2018
  • adidas Originals "adidas Originals - Future" (2017) commercial still© adidas Originalsadidas Originals “adidas Originals - Future” 2017Dir. Terence Neale · Johannes LeonardoAICP Awards Winner 2016
  • Adidas "Samba" (2024) commercial still© AdidasAdidas “Samba” 2024Dir. Justyna Obasi · Johannes LeonardoClio Awards Silver 2023
  • Volkswagen "Those Guys" (2023) commercial still© VolkswagenVolkswagen “Those Guys” 2023Dir. Bjorn Ruhmann · Johannes LeonardoClio Awards Silver 2023
  • EA Sports "EA SPORTS’ Madden NFL" (2019) commercial still© EA SportsEA Sports “EA SPORTS’ Madden NFL” 2019Johannes LeonardoClio Awards Silver 2019
  • Volkswagen "Super Bowl 58" (2024) commercial still© VolkswagenVolkswagen “Super Bowl 58” 2024Johannes LeonardoANDY Awards Gold 2024
  • Adidas "Originals" (2024) commercial still© AdidasAdidas “Originals” 2024Dir. Daniel Wolfe · Johannes LeonardoThe One Show Bronze 2024
  • adidas "We Gave The World An Original" (2024) commercial still© adidasadidas “We Gave The World An Original” 2024Johannes LeonardoThe One Show Bronze 2024
  • adidas "adidas Brand - SS18" (2019) commercial still© adidasadidas “adidas Brand - SS18” 2019Johannes LeonardoThe One Show Bronze 2019
  • Daffy's Inc. "Fitting Dance" (2010) commercial still© Daffy's Inc.Daffy's Inc. “Fitting Dance” 2010Dir. AB · Johannes LeonardoThe One Show Bronze 2010
  • Adidas "Superstar" (2026) commercial still© AdidasAdidas “Superstar” 2026Dir. Thibaut Grevet · Johannes LeonardoCiclope Bronze 2026
  • adidas "Superstar" (2015) commercial still© adidasadidas “Superstar” 2015Dir. Karim Huu Do · Johannes LeonardoAICP Awards Honoree 2015
  • Oscar Mayer "Hearing LF" (2026) commercial still© Oscar MayerOscar Mayer “Hearing LF” 2026Dir. Brad Lubin · Johannes Leonardo
  • Volkswagen "The Great Invitation: Drivers Wanted" (2026) commercial still© VolkswagenVolkswagen “The Great Invitation: Drivers Wanted” 2026Dir. Leigh Powis · Johannes Leonardo
  • Zillow "Some Day Starts Today" (2026) commercial still© ZillowZillow “Some Day Starts Today” 2026Dir. Leigh Powis · Johannes Leonardo
  • Philadelphia Cream Cheese "The Adventures of the Phillyboy" (2026) commercial still© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of the Phillyboy” 2026Dir. Nick Gordon · Johannes Leonardo
  • Philadelphia Cream Cheese "The Adventures of Phillyboy Eggs" (2026) commercial still© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of Phillyboy Eggs” 2026Dir. Nick Gordon · Johannes Leonardo
  • Philadelphia Cream Cheese "The Adventures of Phillyboy Bagels" (2026) commercial still© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of Phillyboy Bagels” 2026Dir. Nick Gordon · Johannes Leonardo
  • Philadelphia Cream Cheese "The Adventures of the Phillyboy Origin Story" (2026) commercial still© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of the Phillyboy Origin Story” 2026Dir. Nick Gordon · Johannes Leonardo
  • adidas "Euphoria" (2026) commercial still© adidasadidas “Euphoria” 2026Dir. Alex Acy · Johannes Leonardo
  • adidas "Optimé FW25" (2026) commercial still© adidasadidas “Optimé FW25” 2026Dir. Jay Swuen · Johannes Leonardo
  • adidas "Show 'Em" (2026) commercial still© adidasadidas “Show 'Em” 2026Dir. Jay Swuen · Johannes Leonardo

07 · For producers

What producers use Johannes Leonardo's page for

  1. 01Who Johannes Leonardo hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Johannes Leonardo's 60 commercials, spot by spot.

    adidas “Remember the Why”© adidasadidas “Your Future Is Not Mine”© adidasAdidas “Original Is Never Finished Chapter 3”© Adidasadidas Originals “adidas Originals - Future”© adidas Originals
    Martin de Thurah · Terence Neale · Nick Gordon

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Johannes Leonardo's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashINNOCEAN© Reporters Without Borders72andSunny© SmirnoffLeo Burnett© Aqualtis Washing Machine
    Similar: Wieden+Kennedy, INNOCEAN, 72andSunny

08 · News

Johannes Leonardo in the news

The latest stories we could source.

  • 2026-10Johannes Leonardo and First Concepts Bring Creative Sprint to New YorkLBB
  • 2026-09Johannes Leonardo Names Mary Bakarich and Jonathan Daly Co-Heads of StrategyLBB
  • 2026-06'Original Forever' for adidas wins two Grands Prix at Cannes Lionscanneslions.com

09 · Questions

About Johannes Leonardo

What commercials has Johannes Leonardo made?+

60 in the library, 2010–2026, including adidas “Remember the Why”, adidas “Your Future Is Not Mine”, Adidas “Original Is Never Finished Chapter 3” and adidas Originals “adidas Originals - Future”.

Which directors does Johannes Leonardo work with?+

Martin de Thurah (4), Terence Neale (4), Nick Gordon (4), Bjorn Ruhmann (3), Andreas Nilsson (3) and Leigh Powis (2).

What awards has Johannes Leonardo's work won?+

13 award-winning spots, including Clio Awards Grand Prix 2023 for adidas “Remember the Why”, Cannes Lions Gold 2016 for adidas “Your Future Is Not Mine” and AICP Awards Winner 2018 for Adidas “Original Is Never Finished Chapter 3”.

Who owns Johannes Leonardo?+

Johannes Leonardo is part of WPP plc since 2007.

Who runs Johannes Leonardo?+

Mary Bakarich (Co-Head of Strategy, 2026) and Jonathan Daly (Co-Head of Strategy, 2026).

Where is Johannes Leonardo based?+

New York, USA.

Who are Johannes Leonardo's clients?+

In the library: adidas (16 commercials, 2015–2026), Volkswagen (20 commercials, 2019–2026), Daffy's Inc. (1 commercials, 2010–2010), EA Sports (1 commercials, 2019–2019), adidas Originals (1 commercials, 2017–2017) and Velveeta (4 commercials, 2023–2023).

10 · Discover

Other agencies with similar work

Not connected to Johannes Leonardo: matched by the ideas, tone and categories of their commercials.