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Adidas “Samba” 2024

Adidas “Samba” (2024) is an Adidas commercial directed by Justyna Obasi for Johannes Leonardo, produced by Love Song. It won 4 awards, including Clio Sports 2023 Silver — Film Craft / Direction and ADC 2024 Bronze Cube Advertising — Craft in Video / Cinematography.

A diverse group of people, some wearing Adidas tracksuits, gather and move around on a bustling city street, with text overlays in Ukrainian.

Video: adidas Ukraine on YouTube

Frames

  1. A diverse group of people, some wearing Adidas tracksuits, gather and move around on a bustling city street, with text overlays in Ukrainian.© Adidas0:00
  2. Adidas “Samba”, shot 1© Adidas0:01
  3. Adidas “Samba”, shot 1© Adidas0:03
  4. Adidas “Samba”, shot 1© Adidas0:05
  5. Adidas “Samba”, shot 1© Adidas0:07
  6. Adidas “Samba”, shot 1© Adidas0:09
  7. Adidas “Samba”, shot 1© Adidas0:11

Stills © Adidas. Made by Johannes Leonardo, Love Song and Justyna Obasi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Adidas Originals: We gave the world an original, you make it unique.

Tagline: “МИ ДАЛИ СВІТУ ОРИДЖИНАЛС ТИ РОБИШ ЙОГО УНІКАЛЬНИМ”

street stylediverse casturban settingskateboarding cultureintergenerational interactiontext overlays

The cut

Length
15 s
One take
15 s in a single shot

What creatives use Adidas “Samba” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Adidas “Samba”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people, some wearing Adidas tracksuits, gather and move around on a bustling city street, with text overlays in Ukrainian.© AdidasAdidas “Samba”, 0:01© AdidasAdidas “Samba”, 0:03© AdidasAdidas “Samba”, 0:05© Adidas
    Frames from Adidas “Samba”

  2. 02How a one-take commercial is built

    15 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A diverse group of people, some wearing Adidas tracksuits, gather and move around on a bustling city street, with text overlays in Ukrainian.© AdidasAdidas “Samba”, 0:01© AdidasAdidas “Samba”, 0:03© AdidasAdidas “Samba”, 0:05© AdidasAdidas “Samba”, 0:07© AdidasAdidas “Samba”, 0:09© Adidas
    Length: 15 s · One take: 15 s in a single shot

  3. 03Ad ideas: every spot built on a street style

    Before you present an idea, you need to know who has done it, and how.

    Adidas “Samba” is built on a street style. Search the library by idea to see every spot that uses it.

    Adidas “Originals”© AdidasFoot Locker “Foot Locker - No Matter What”© Foot LockerPuma South Africa “#RunTheStreets”© Puma South Africaadidas Originals “X Thug Club - SS26”© adidas Originals
    Adidas · Foot Locker · Puma South Africa · adidas Originals

More commercials by Justyna Obasi

More from Johannes Leonardo

  • adidas "Remember the Why" (2023) commercial still© adidasadidas “Remember the Why” 2023Dir. ILLIMITÉWORLD · Johannes LeonardoClio Awards Grand Prix 2023
  • Volkswagen "Super Bowl 58" (2024) commercial still© VolkswagenVolkswagen “Super Bowl 58” 2024Johannes LeonardoANDY Awards Gold 2024
  • adidas Originals "adidas Originals - Future" (2017) commercial still© adidas Originalsadidas Originals “adidas Originals - Future” 2017Dir. Terence Neale · Johannes LeonardoAICP Awards Winner 2016
  • EA Sports "EA SPORTS’ Madden NFL" (2019) commercial still© EA SportsEA Sports “EA SPORTS’ Madden NFL” 2019Johannes LeonardoClio Awards Silver 2019
  • Daffy's Inc. "Fitting Dance" (2010) commercial still© Daffy's Inc.Daffy's Inc. “Fitting Dance” 2010Dir. AB · Johannes LeonardoThe One Show Bronze 2010
  • Oscar Mayer "Hearing LF" (2026) commercial still© Oscar MayerOscar Mayer “Hearing LF” 2026Dir. Brad Lubin · Johannes Leonardo

Award-winning sport commercials

Questions

Who directed the Adidas “Samba” commercial?

Justyna Obasi directed it, produced by Love Song, for the agency Johannes Leonardo.

Which agency made Adidas “Samba”?

Johannes Leonardo created it for Adidas (2024).

What awards did Adidas “Samba” win?

4 awards, including Clio Sports 2023 Silver — Film Craft / Direction, Clio Sports 2023 Silver — Film Craft / Sound Design, Clio Sports 2023 Bronze — Film / 61 Seconds to 5 Minutes and ADC 2024 Bronze Cube Advertising — Craft in Video / Cinematography.

What is the tagline of Adidas “Samba”?

“МИ ДАЛИ СВІТУ ОРИДЖИНАЛС ТИ РОБИШ ЙОГО УНІКАЛЬНИМ”

Sources for the credits and awards

oneclub.orgclios.comclios.comclios.com