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Expedia “Wisdom & Obi” 2024

Expedia “Wisdom & Obi” (2024) is an Expedia commercial directed by Justyna Obasi for Expedia Group, produced by Love Song. It won 2 awards, including British Arrows 2024 Craft Bronze — Colourist and AICP Post 2024 Winner Color Grading :60 to :90.

A father answers his son's curious questions about the ocean, leading to a surprise trip to Jamaica, highlighting Expedia's role in making travel dreams a reality.

Video: Justyna Obasi on Vimeo

Shot by shot

  1. A young Black boy with closed eyes and an open mouth is seen from above, floating in a bubble bath.© Expedia0:00
  2. A person with dark skin and closed eyes is submerged in a bubbly, green-tinted bath, with water rippling over their face.© Expedia0:03
  3. A man with a beard shaves his neck in a bathroom, seen through a slightly ajar door.© Expedia0:07
  4. A Black man with a beard and short hair opens his eyes and looks up, partially obscured by a blurry foreground, in an interior setting.© Expedia0:11
  5. A child's arm and hand, covered in sand, rests on a sandy surface in soft, natural light.© Expedia0:19
  6. A young Black child with dreadlocks lies on a couch, looking directly at the camera with a neutral expression in a dimly lit room.© Expedia0:22
  7. A person's hand holds a smartphone, tapping to activate price tracking for a flight to Kingston, Jamaica, on the Expedia app.© Expedia0:26
  8. A man with a beard lies in bed, looking up and to the right, with another person out of focus in the foreground.© Expedia0:30
  9. A male chef in a blue uniform and black cap works in a busy, dimly lit kitchen, preparing food at a counter.© Expedia0:34
  10. A young Black boy with dreadlocks floats on his back in clear water, eyes closed then opening, in a serene outdoor setting.© Expedia0:43
  11. A young Black boy with short dark hair is seen from the side, sitting in a bathtub with green water, looking up and opening his mouth as if catching water.© Expedia0:47
  12. A man and a child, both shirtless and wearing swim trunks, lie on a sandy beach, laughing and playing in the sand under dappled sunlight.© Expedia0:50

Stills © Expedia. Made by Expedia Group, Love Song and Justyna Obasi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Father-son bond, curiosity, and travel dreams fulfilled by Expedia's price tracking.

Tagline: “Expedia. Made to Travel.”

child's innocent questionsparental love and sacrificedream fulfillmentflashbacks/memoriessurprise revealproduct as enabler

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Expedia “Wisdom & Obi” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Expedia “Wisdom & Obi”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black boy with closed eyes and an open mouth is seen from above, floating in a bubble bath.© ExpediaA person with dark skin and closed eyes is submerged in a bubbly, green-tinted bath, with water rippling over their face.© ExpediaA man with a beard shaves his neck in a bathroom, seen through a slightly ajar door.© ExpediaA Black man with a beard and short hair opens his eyes and looks up, partially obscured by a blurry foreground, in an interior setting.© Expedia
    Frames from Expedia “Wisdom & Obi”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Expedia “Wisdom & Obi” in order, with its length, framing and what happens in it.

    A young Black boy with closed eyes and an open mouth is seen from above, floating in a bubble bath.© ExpediaA person with dark skin and closed eyes is submerged in a bubbly, green-tinted bath, with water rippling over their face.© ExpediaA man with a beard shaves his neck in a bathroom, seen through a slightly ajar door.© ExpediaA Black man with a beard and short hair opens his eyes and looks up, partially obscured by a blurry foreground, in an interior setting.© ExpediaA child's arm and hand, covered in sand, rests on a sandy surface in soft, natural light.© ExpediaA young Black child with dreadlocks lies on a couch, looking directly at the camera with a neutral expression in a dimly lit room.© Expedia
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a dream fulfillment

    Before you present an idea, you need to know who has done it, and how.

    Expedia “Wisdom & Obi” is built on a dream fulfillment. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiAudi “Commander”© AudiNissan “GT Academy”© NissanDean Witter “Measuring Success”© Dean Witter
    Aldi · Audi · Nissan · Dean Witter

More commercials by Justyna Obasi

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Questions

Who directed the Expedia “Wisdom & Obi” commercial?

Justyna Obasi directed it, produced by Love Song, for the agency Expedia Group.

Which agency made Expedia “Wisdom & Obi”?

Expedia Group created it for Expedia (2024).

What awards did Expedia “Wisdom & Obi” win?

2 awards, including British Arrows 2024 Craft Bronze — Colourist and AICP Post 2024 Winner Color Grading :60 to :90.

What is the tagline of Expedia “Wisdom & Obi”?

“Expedia. Made to Travel.”

Sources for the credits and awards

britisharrows.comaicpawards.com