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commercial director

Bjorn Ruhmann

Bjorn Ruhmann is a commercial director. FrameThrower's visual library has 24 of their commercials (2013–2026), cut shot by shot, 2 of them award-winning. The work includes spots for Progressive Insurance, Volkswagen, Fetch and Intuit, produced most often by Smuggler and Boo Productions, for agencies including Arnold Worldwide, Anomaly and Johannes Leonardo.

24
Commercials in our library
2
Award-winning
2013–2026
Active

01 · Featured

Bjorn Ruhmann's most awarded commercial

Volkswagen “Those Guys” (2023), still© VolkswagenVolkswagen “Those Guys” (2023), frame 2© VolkswagenVolkswagen “Those Guys” (2023), frame 3© VolkswagenVolkswagen “Those Guys” (2023), frame 4© VolkswagenVolkswagen “Those Guys” (2023), frame 5© VolkswagenVolkswagen “Those Guys” (2023), frame 6© Volkswagen

Clio Awards Silver 2023

Volkswagen “Those Guys” 2023

A series of unfortunate events befall a man, highlighting the need for a car with advanced safety features, even for the most accident-prone individuals.

Directed by Bjorn Ruhmann · Johannes Leonardo · Smuggler

02 · Brands

Brands Bjorn Ruhmann has made commercials for

Every brand in the library, by award-winning work.

  • Volkswagen2023–2024

    3 commercials · 1 award-winning

  • Region of Attica and the Association of Municipalities of Attica (EDSNA)2023

    1 commercials · 1 award-winning

  • Progressive Insurance2023–2026

    5 commercials

  • Fetch2024

    2 commercials

  • Intuit2025

    2 commercials

  • Kinder Bueno2026

    1 commercials

  • Under Armour2018

    1 commercials

  • Apple2026

    1 commercials

  • Wayfair2023

    1 commercials

  • Xfinity2025

    1 commercials

  • McDonald's2024

    1 commercials

  • Xfinity Creative2025

    1 commercials

Also: White Claw, Amstel, Kia Motors Corporation., Dell

03 · Works with

Who Bjorn Ruhmann works with

From the credits: the companies behind the spots, by number of spots.

Production companies Bjorn Ruhmann works with

04 · Awards

Bjorn Ruhmann's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    ADC Awards

    .

  • 1

    Clio Awards

    .

Top award-winning spots

  • Clio Awards Silver 2023Volkswagen “Those Guys”
  • ADC Awards Bronze 2023Region of Attica and the Association of Municipalities of Attica (EDSNA) “The Monster”

05 · Work

Commercials by Bjorn Ruhmann

Our visual library has 24 Bjorn Ruhmann commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Kinder Bueno “Yes Bueno 2026” (2026)© Kinder BuenoKinder Bueno “Yes Bueno 2026” 2026
Apple “Health with iPhone + Apple Watch” (2026)© AppleApple “Health with iPhone + Apple Watch” 2026
Progressive Insurance “Progressive - Nelson’s Odds & Ends” (2026)© Progressive InsuranceProgressive Insurance “Progressive - Nelson’s Odds & Ends” 2026
Progressive Insurance “Mo's Mulch & Mow” (2025)© Progressive InsuranceProgressive Insurance “Mo's Mulch & Mow” 2025
Progressive Insurance “Parties By Payton” (2025)© Progressive InsuranceProgressive Insurance “Parties By Payton” 2025

Most awarded

  • Volkswagen "Those Guys" (2023) commercial still© VolkswagenVolkswagen “Those Guys” 2023Dir. Bjorn Ruhmann · Johannes LeonardoClio Awards Silver 2023
  • Region of Attica and the Association of Municipalities of Attica (EDSNA) "The Monster" (2023) commercial still© Region of Attica and the Association of Municipalities of Attica (EDSNA)Region of Attica and the Association of Municipalities of Attica (EDSNA) “The Monster” 2023Dir. Bjorn Ruhmann · The Newtons LaboratoryADC Awards Bronze 2023
  • Dell "Thomas - Creator of an Alternative Universe" (2013) commercial still© DellDell “Thomas - Creator of an Alternative Universe” 2013Dir. Bjorn Ruhmann · Y&RAICP Awards Honoree 2013
  • Kinder Bueno "Yes Bueno 2026" (2026) commercial still© Kinder BuenoKinder Bueno “Yes Bueno 2026” 2026Dir. Bjorn Ruhmann · Anomaly
  • Apple "Health with iPhone + Apple Watch" (2026) commercial still© AppleApple “Health with iPhone + Apple Watch” 2026Dir. Bjorn Ruhmann · Apple Marcom
  • Progressive Insurance "Progressive - Nelson’s Odds & Ends" (2026) commercial still© Progressive InsuranceProgressive Insurance “Progressive - Nelson’s Odds & Ends” 2026Dir. Bjorn Ruhmann · Arnold Worldwide
  • Progressive Insurance "Mo's Mulch & Mow" (2025) commercial still© Progressive InsuranceProgressive Insurance “Mo's Mulch & Mow” 2025Dir. Bjorn Ruhmann · Arnold Worldwide
  • Progressive Insurance "Parties By Payton" (2025) commercial still© Progressive InsuranceProgressive Insurance “Parties By Payton” 2025Dir. Bjorn Ruhmann · Arnold Worldwide
  • Xfinity "Upgrade Miners" (2025) commercial still© XfinityXfinity “Upgrade Miners” 2025Dir. Bjorn Ruhmann · Preacher
  • Xfinity Creative "The WiFi Is Booming" (2025) commercial still© Xfinity CreativeXfinity Creative “The WiFi Is Booming” 2025Dir. Bjorn Ruhmann · Preacher
  • Intuit "Adult-ing" (2025) commercial still© IntuitIntuit “Adult-ing” 2025Dir. Bjorn Ruhmann · HONE
  • Intuit "Life-ing" (2025) commercial still© IntuitIntuit “Life-ing” 2025Dir. Bjorn Ruhmann · HONE
  • Volkswagen "Hello George" (2024) commercial still© VolkswagenVolkswagen “Hello George” 2024Dir. Bjorn Ruhmann · Johannes Leonardo
  • Fetch "Power Tools (Director's Cut)" (2024) commercial still© FetchFetch “Power Tools (Director's Cut)” 2024Dir. Bjorn Ruhmann · Anomaly
  • Fetch "Ribs (Director's Cut)" (2024) commercial still© FetchFetch “Ribs (Director's Cut)” 2024Dir. Bjorn Ruhmann · Anomaly
  • McDonald's "Livraison à Domicile" (2024) commercial still© McDonald'sMcDonald's “Livraison à Domicile” 2024Dir. Bjorn Ruhmann · TBWA\Paris
  • White Claw "Grab Life By the Claw" (2024) commercial still© White ClawWhite Claw “Grab Life By the Claw” 2024Dir. Bjorn Ruhmann · VCCP
  • Volkswagen "No Going Back" (2023) commercial still© VolkswagenVolkswagen “No Going Back” 2023Dir. Bjorn Ruhmann · Johannes Leonardo
  • Progressive Insurance "Monster To-Do" (2023) commercial still© Progressive InsuranceProgressive Insurance “Monster To-Do” 2023Dir. Bjorn Ruhmann · Arnold Worldwide
  • Progressive Insurance "Menu Board" (2023) commercial still© Progressive InsuranceProgressive Insurance “Menu Board” 2023Dir. Bjorn Ruhmann · Arnold Worldwide
  • Wayfair "Escape the Catalogue" (2023) commercial still© WayfairWayfair “Escape the Catalogue” 2023Dir. Bjorn Ruhmann · BBH
  • Amstel "Pass It On" (2020) commercial still© AmstelAmstel “Pass It On” 2020Dir. Bjorn Ruhmann · 180
  • Kia Motors Corporation. "One of Us" (2020) commercial still© Kia Motors Corporation.Kia Motors Corporation. “One of Us” 2020Dir. Bjorn Ruhmann · INNOCEAN
  • Under Armour "Yusra Mardini" (2018) commercial still© Under ArmourUnder Armour “Yusra Mardini” 2018Dir. Bjorn Ruhmann

06 · For producers

What producers use Bjorn Ruhmann's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Bjorn Ruhmann's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeAndreas Nilsson© Uber EatsJeff Low© AnthropicWayne McClammy© Amazon Alexa
    Similar to Bjorn Ruhmann: Bryan Buckley, Andreas Nilsson, Jeff Low

  2. 02Bjorn Ruhmann's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 24 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Volkswagen “Those Guys”© VolkswagenRegion of Attica and the Association of Municipalities of Attica (EDSNA) “The Monster”© Region of Attica and the Association of Municipalities of Attica (EDSNA)Dell “Thomas - Creator of an Alternative Universe”© DellKinder Bueno “Yes Bueno 2026”© Kinder Bueno
    24 commercials, 2 award-winning

07 · Questions

About Bjorn Ruhmann

What commercials has Bjorn Ruhmann directed?+

24 in the library, 2013–2026, including Volkswagen “Those Guys”, Region of Attica and the Association of Municipalities of Attica (EDSNA) “The Monster”, Dell “Thomas - Creator of an Alternative Universe” and Kinder Bueno “Yes Bueno 2026”.

Which production company does Bjorn Ruhmann work with?+

Most often Smuggler (19 spots), also Boo Productions, SOLAB and Blink.

Which agencies has Bjorn Ruhmann worked with?+

Arnold Worldwide (5), Anomaly (3), Johannes Leonardo (3), Preacher (2) and HONE (2).

What awards has Bjorn Ruhmann's work won?+

2 award-winning spots, including Clio Awards Silver 2023 for Volkswagen “Those Guys” and ADC Awards Bronze 2023 for Region of Attica and the Association of Municipalities of Attica (EDSNA) “The Monster”.

Which directors have a similar style to Bjorn Ruhmann?+

Bryan Buckley, Andreas Nilsson, Jeff Low, Wayne McClammy and Jim Jenkins, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Bjorn Ruhmann: matched by the ideas, tone and categories of their commercials.