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commercial production company · Santa Monica

Furlined

Furlined is a global commercial production company that represents a roster of directors producing advertising, branded content, and long-form work. Founded in 2005 by Diane McArter and James Studholme in Santa Monica, California, USA. It is independent. FrameThrower's visual library has 73 Furlined commercials (2007–2026), cut shot by shot, 17 of them award-winning, for clients including The New York Times, Geico, Moto X/Motorola and United Healthcare, directed by Will Speck, Nick Ball and Martin + Lindsay among others.

Visit furlined.com
73
Commercials in our library
17
Award-winning
2007–2026
Active
2005
Founded
Santa Monica
Based in
3
Offices

01 · Featured

Furlined's most awarded commercial

Video: The New York Times on YouTube

Cannes Lions Grand Prix 2019

The New York Times “The Truth Is Worth It: Perseverance” 2019

This ad showcases the relentless investigative journalism of The New York Times, focusing on the separation of immigrant children at the U.S. border, highlighting the perseverance required to uncover the truth.

Directed by Martin + Lindsay · Droga5 · Furlined

See the spot →

02 · Directors

Notable directors at Furlined

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Furlined's clients

Every brand in the library, by award-winning work.

  • The New York Times2019–2023

    7 commercials · 5 award-winning

  • Geico2007–2016

    5 commercials · 3 award-winning

  • Moto X/Motorola2014

    2 commercials · 2 award-winning

  • United Healthcare2015

    1 commercials · 1 award-winning

  • AT&T2019

    1 commercials · 1 award-winning

  • Walmart2012

    1 commercials · 1 award-winning

  • Apple2019

    1 commercials · 1 award-winning

  • Eli Lilly and Company2026

    1 commercials · 1 award-winning

  • Pop-Tarts2025

    1 commercials · 1 award-winning

  • Family Equality2022

    1 commercials · 1 award-winning

  • Doordash2023–2026

    8 commercials

  • Rosetta Stone2024–2025

    3 commercials

Also: Toyota, Sutter Health, Farmers Insurance, Amazon, Etsy, Starry, Hormel, Tetley, Hellmann's, No More, Inspire the Future, Viagra

04 · Works with

Who Furlined works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Furlined's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 5

    AICP Awards

    .

  • 4

    Cannes Lions

    2 top prizes

  • 2

    London International Awards

    .

  • 2

    The One Show

    .

  • 1

    Epica

    .

  • 1

    Kinsale Sharks

    .

  • 1

    Ciclope

    .

  • 1

    ANDY Awards

    .

Top award-winning spots

Company honours

06 · Work

Commercials by Furlined

Our visual library has 73 Furlined commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2010
2015
2025

Latest

Eli Lilly and Company “Never Over” (2026)© Eli Lilly and CompanyEli Lilly and Company “Never Over” 2026AICP Awards Winner 2026
Toyota “He Gets People” (2026)© ToyotaToyota “He Gets People” 2026
Toyota “He Knows Cups” (2026)© ToyotaToyota “He Knows Cups” 2026
Kingsford “Savor It” (2026)© KingsfordKingsford “Savor It” 2026
Doordash “Roommate” (2026)© DoordashDoordash “Roommate” 2026

Most awarded

  • The New York Times "The Truth Is Worth It: Perseverance" (2019) commercial still© The New York TimesThe New York Times “The Truth Is Worth It: Perseverance” 2019Dir. Martin + Lindsay · Droga5Cannes Lions Grand Prix 2019
  • The New York Times "The Truth Is Worth It: Resolve" (2019) commercial still© The New York TimesThe New York Times “The Truth Is Worth It: Resolve” 2019Dir. Daniel Lindsay · Droga5Cannes Lions Grand Prix 2019
  • The New York Times "Courage" (2019) commercial still© The New York TimesThe New York Times “Courage” 2019Droga5Cannes Lions Gold 2019
  • GEICO "Fast Forward, Lake" (2016) commercial still© GEICOGEICO “Fast Forward, Lake” 2016Dir. Nick Ball · The Martin AgencyThe One Show Gold 2016
  • Eli Lilly and Company "Never Over" (2026) commercial still© Eli Lilly and CompanyEli Lilly and Company “Never Over” 2026Dir. TJ Martin · Wieden+KennedyAICP Awards Winner 2026
  • The New York Times "Perseverance" (2019) commercial still© The New York TimesThe New York Times “Perseverance” 2019Dir. Martin + Lindsay · Droga5AICP Awards Winner 2019
  • The New York Times "Rigor" (2019) commercial still© The New York TimesThe New York Times “Rigor” 2019Dir. Martin + Lindsay · Droga5AICP Awards Winner 2019
  • Moto X/Motorola "Meeting" (2014) commercial still© Moto X/MotorolaMoto X/Motorola “Meeting” 2014Dir. Speck & Gordon · Droga5AICP Awards Winner 2014
  • Moto X/Motorola "Music" (2014) commercial still© Moto X/MotorolaMoto X/Motorola “Music” 2014Dir. Speck & Gordon · Droga5AICP Awards Winner 2014
  • Family Equality "Love, Lawyers, and The Government" (2022) commercial still© Family EqualityFamily Equality “Love, Lawyers, and The Government” 2022Dir. Will Speck · TBWA\Chiat\DayCannes Lions Silver 2022
  • Pop-Tarts "Unfrosted: Not Brought to You By Pop-Tarts" (2025) commercial still© Pop-TartsPop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts” 2025Dir. Will Speck · le trucANDY Awards Gold 2025
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
  • Apple "Unlock" (2019) commercial still© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleCiclope Gold 2018
  • Geico "Lake" (2016) commercial still© GeicoGeico “Lake” 2016Dir. Nick Ball · The Martin AgencyLondon International Awards Gold 2016
  • GEICO "Fast Forward, Forest" (2016) commercial still© GEICOGEICO “Fast Forward, Forest” 2016Dir. Nick Ball · The Martin AgencyLondon International Awards Gold 2016
  • United Healthcare "Our Song" (2015) commercial still© United HealthcareUnited Healthcare “Our Song” 2015Dir. Will Speck · Leo Burnett ChicagoEpica Gold 2015
  • Walmart "Younger Skin" (2012) commercial still© WalmartWalmart “Younger Skin” 2012Dir. Brian Aldrich · The Martin AgencyThe One Show Bronze 2012
  • 19 Crimes "The Banished" (2016) commercial still© 19 Crimes19 Crimes “The Banished” 2016Dir. Nick Ball · Kayser&Co.AICP Awards Honoree 2016
  • Dell "Thomas - Creator of an Alternative Universe" (2013) commercial still© DellDell “Thomas - Creator of an Alternative Universe” 2013Dir. Bjorn Ruhmann · Y&RAICP Awards Honoree 2013
  • Geico "Airport" (2007) commercial still© GeicoGeico “Airport” 2007Dir. Speck/Gordon · The Martin AgencyAICP Awards Honoree 2007
  • Geico "Therapy" (2007) commercial still© GeicoGeico “Therapy” 2007Dir. Speck/Gordon · The Martin AgencyAICP Awards Honoree 2007
  • Toyota "He Gets People" (2026) commercial still© ToyotaToyota “He Gets People” 2026Dir. Speck & Gordon · Saatchi & Saatchi - USA
  • Toyota "He Knows Cups" (2026) commercial still© ToyotaToyota “He Knows Cups” 2026Dir. Speck & Gordon · Saatchi & Saatchi - USA
  • Kingsford "Savor It" (2026) commercial still© KingsfordKingsford “Savor It” 2026Dir. Greg Hackett · BBDO

07 · For producers

What producers use Furlined's page for

  1. 01Who directs for Furlined

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Furlined's 73 commercials, with the agencies and awards.

    The New York Times “The Truth Is Worth It: Perseverance”© The New York TimesThe New York Times “The Truth Is Worth It: Resolve”© The New York TimesThe New York Times “Courage”© The New York TimesGEICO “Fast Forward, Lake”© GEICO
    Speck & Gordon · Will Speck · Paco
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Furlined's work by year, brand and award in one place, and the companies with a similar body of work.

    Biscuit Filmworks© AnthropicMJZ© Old SpiceHungry Man© NextelSmuggler© Vanish
    Similar: Biscuit Filmworks, MJZ, Hungry Man

08 · News

Furlined in the news

The latest stories we could source.

  • 2026-09Writer-Director Zak Razvi Returns to Furlined for US Commercial RepresentationLBB
  • 2026-06Dougal Wilson Wins Director of the Year at British Arrowsfurlined.com
  • 2026-05Congratulations to Niall O'Brien, picks up 3 awards at the Shark Music Video Awardsfurlined.com

09 · Questions

About Furlined

What commercials has Furlined made?+

73 in the library, 2007–2026, including The New York Times “The Truth Is Worth It: Perseverance”, The New York Times “The Truth Is Worth It: Resolve”, The New York Times “Courage” and GEICO “Fast Forward, Lake”.

Which agencies has Furlined worked with?+

Droga5 (10), The Martin Agency (6), Quality Meats (5), BBDO (3) and Mekanism Canada (3).

Which directors are behind Furlined's commercials?+

Speck & Gordon (13), Will Speck (8), Paco (6), Yael Staav (6), Nick Ball (4) and Martin + Lindsay (3).

What awards has Furlined's work won?+

17 award-winning spots, including Cannes Lions Grand Prix 2019 for The New York Times “The Truth Is Worth It: Perseverance”, Cannes Lions Grand Prix 2019 for The New York Times “The Truth Is Worth It: Resolve” and Cannes Lions Gold 2019 for The New York Times “Courage”.

Who owns Furlined?+

Furlined is independent.

Where is Furlined based?+

Santa Monica, California, USA, with offices in Los Angeles, New York, London.

Who are Furlined's clients?+

In the library: The New York Times (7 commercials, 2019–2023), Geico (5 commercials, 2007–2016), Moto X/Motorola (2 commercials, 2014–2014), United Healthcare (1 commercials, 2015–2015), AT&T (1 commercials, 2019–2019) and Walmart (1 commercials, 2012–2012).

10 · Discover

Other production companies with similar work

Not connected to Furlined: matched by the ideas, tone and categories of their commercials.