
commercial production company · Santa Monica
Furlined
Furlined is a global commercial production company that represents a roster of directors producing advertising, branded content, and long-form work. Founded in 2005 by Diane McArter and James Studholme in Santa Monica, California, USA. It is independent. FrameThrower's visual library has 73 Furlined commercials (2007–2026), cut shot by shot, 17 of them award-winning, for clients including The New York Times, Geico, Moto X/Motorola and United Healthcare, directed by Will Speck, Nick Ball and Martin + Lindsay among others.
- 73
- Commercials in our library
- 17
- Award-winning
- 2007–2026
- Active
- 2005
- Founded
- Santa Monica
- Based in
- 3
- Offices
01 · Featured
Furlined's most awarded commercial
Cannes Lions Grand Prix 2019
The New York Times “The Truth Is Worth It: Perseverance” 2019
This ad showcases the relentless investigative journalism of The New York Times, focusing on the separation of immigrant children at the U.S. border, highlighting the perseverance required to uncover the truth.
Directed by Martin + Lindsay · Droga5 · Furlined
02 · Directors
Notable directors at Furlined
Who made the work, and how much of it won awards. From the credits on every spot.
© Family Equality3 award-winningWill Speck8 spots · Family Equality “Love, Lawyers, and The Government”
© GEICO3 award-winningNick Ball4 spots · GEICO “Fast Forward, Lake”
© The New York Times3 award-winningMartin + Lindsay3 spots · The New York Times “The Truth Is Worth It: Perseverance”
© Moto X/Motorola2 award-winningSpeck & Gordon13 spots · Moto X/Motorola “Meeting”
© AT&T2 award-winningDougal Wilson2 spots · AT&T “Train”
© Eli Lilly and Company1 award-winningTJ Martin2 spots · Eli Lilly and Company “Never Over”
© The New York Times1 award-winningDaniel Lindsay2 spots · The New York Times “The Truth Is Worth It: Resolve”
© Walmart1 award-winningBrian Aldrich1 spots · Walmart “Younger Skin”
© DoorDashPaco6 spots · DoorDash “Control”
© EtsyYael Staav6 spots · Etsy “For the life Your Made For - Growing Up”
© MiniBiceps3 spots · Mini “Curious Explorer”
© No MoreZak Razvi2 spots · No More “Female Professionals”
03 · Clients
Furlined's clients
Every brand in the library, by award-winning work.
- The New York Times2019–2023
7 commercials · 5 award-winning
- Geico2007–2016
5 commercials · 3 award-winning
- Moto X/Motorola2014
2 commercials · 2 award-winning
- United Healthcare2015
1 commercials · 1 award-winning
- AT&T2019
1 commercials · 1 award-winning
- Walmart2012
1 commercials · 1 award-winning
- Apple2019
1 commercials · 1 award-winning
- Eli Lilly and Company2026
1 commercials · 1 award-winning
- Pop-Tarts2025
1 commercials · 1 award-winning
- Family Equality2022
1 commercials · 1 award-winning
- Doordash2023–2026
8 commercials
- Rosetta Stone2024–2025
3 commercials
Also: Toyota, Sutter Health, Farmers Insurance, Amazon, Etsy, Starry, Hormel, Tetley, Hellmann's, No More, Inspire the Future, Viagra
04 · Works with
Who Furlined works with
From the credits: the companies behind the spots, by number of spots.
Agencies Furlined works for
05 · Awards
Furlined's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
5
AICP Awards
.
4
Cannes Lions
2 top prizes
2
London International Awards
.
2
The One Show
.
1
Epica
.
1
Kinsale Sharks
.
1
Ciclope
.
1
ANDY Awards
.
Top award-winning spots
- Cannes Lions Grand Prix 2019The New York Times “The Truth Is Worth It: Perseverance”
- Cannes Lions Grand Prix 2019The New York Times “The Truth Is Worth It: Resolve”
- Cannes Lions Gold 2019The New York Times “Courage”
- The One Show Gold 2016GEICO “Fast Forward, Lake”
- AICP Awards Winner 2026Eli Lilly and Company “Never Over”
- AICP Awards Winner 2019The New York Times “Perseverance”
- AICP Awards Winner 2019The New York Times “Rigor”
- AICP Awards Winner 2014Moto X/Motorola “Meeting”
Company honours
- Grand Prix at Cannes International Festival of Creativity (2020)furlined.com
- White Pencil for Good at the D&AD Awards (2022)shootonline.com
- Director of the Year at British Arrows (2026)furlined.com
- 3 awards at the Shark Music Video Awards (2026)furlined.com
06 · Work
Commercials by Furlined
Our visual library has 73 Furlined commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© Eli Lilly and CompanyEli Lilly and Company “Never Over” 2026AICP Awards Winner 2026
© ToyotaToyota “He Gets People” 2026
© ToyotaToyota “He Knows Cups” 2026
© KingsfordKingsford “Savor It” 2026
© DoordashDoordash “Roommate” 2026Most awarded
© The New York TimesThe New York Times “The Truth Is Worth It: Perseverance” 2019Dir. Martin + Lindsay · Droga5Cannes Lions Grand Prix 2019
© The New York TimesThe New York Times “The Truth Is Worth It: Resolve” 2019Dir. Daniel Lindsay · Droga5Cannes Lions Grand Prix 2019
© The New York TimesThe New York Times “Courage” 2019Droga5Cannes Lions Gold 2019
© GEICOGEICO “Fast Forward, Lake” 2016Dir. Nick Ball · The Martin AgencyThe One Show Gold 2016
© Eli Lilly and CompanyEli Lilly and Company “Never Over” 2026Dir. TJ Martin · Wieden+KennedyAICP Awards Winner 2026
© The New York TimesThe New York Times “Perseverance” 2019Dir. Martin + Lindsay · Droga5AICP Awards Winner 2019
© The New York TimesThe New York Times “Rigor” 2019Dir. Martin + Lindsay · Droga5AICP Awards Winner 2019
© Moto X/MotorolaMoto X/Motorola “Meeting” 2014Dir. Speck & Gordon · Droga5AICP Awards Winner 2014
© Moto X/MotorolaMoto X/Motorola “Music” 2014Dir. Speck & Gordon · Droga5AICP Awards Winner 2014
© Family EqualityFamily Equality “Love, Lawyers, and The Government” 2022Dir. Will Speck · TBWA\Chiat\DayCannes Lions Silver 2022
© Pop-TartsPop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts” 2025Dir. Will Speck · le trucANDY Awards Gold 2025
© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleCiclope Gold 2018
© GeicoGeico “Lake” 2016Dir. Nick Ball · The Martin AgencyLondon International Awards Gold 2016
© GEICOGEICO “Fast Forward, Forest” 2016Dir. Nick Ball · The Martin AgencyLondon International Awards Gold 2016
© United HealthcareUnited Healthcare “Our Song” 2015Dir. Will Speck · Leo Burnett ChicagoEpica Gold 2015
© WalmartWalmart “Younger Skin” 2012Dir. Brian Aldrich · The Martin AgencyThe One Show Bronze 2012
© 19 Crimes19 Crimes “The Banished” 2016Dir. Nick Ball · Kayser&Co.AICP Awards Honoree 2016
© DellDell “Thomas - Creator of an Alternative Universe” 2013Dir. Bjorn Ruhmann · Y&RAICP Awards Honoree 2013
© GeicoGeico “Airport” 2007Dir. Speck/Gordon · The Martin AgencyAICP Awards Honoree 2007
© GeicoGeico “Therapy” 2007Dir. Speck/Gordon · The Martin AgencyAICP Awards Honoree 2007
© ToyotaToyota “He Gets People” 2026Dir. Speck & Gordon · Saatchi & Saatchi - USA
© ToyotaToyota “He Knows Cups” 2026Dir. Speck & Gordon · Saatchi & Saatchi - USA
© KingsfordKingsford “Savor It” 2026Dir. Greg Hackett · BBDO
07 · For producers
What producers use Furlined's page for
01Who directs for Furlined
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Furlined's 73 commercials, with the agencies and awards.
© The New York Times
© The New York Times
© The New York Times
© GEICOSpeck & Gordon · Will Speck · Paco02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Furlined's work by year, brand and award in one place, and the companies with a similar body of work.
© Anthropic
© Old Spice
© Nextel
© VanishSimilar: Biscuit Filmworks, MJZ, Hungry Man
08 · News
Furlined in the news
The latest stories we could source.
- 2026-09Writer-Director Zak Razvi Returns to Furlined for US Commercial RepresentationLBB
- 2026-06Dougal Wilson Wins Director of the Year at British Arrowsfurlined.com
- 2026-05Congratulations to Niall O'Brien, picks up 3 awards at the Shark Music Video Awardsfurlined.com
09 · Questions
About Furlined
What commercials has Furlined made?+
73 in the library, 2007–2026, including The New York Times “The Truth Is Worth It: Perseverance”, The New York Times “The Truth Is Worth It: Resolve”, The New York Times “Courage” and GEICO “Fast Forward, Lake”.
Which agencies has Furlined worked with?+
Droga5 (10), The Martin Agency (6), Quality Meats (5), BBDO (3) and Mekanism Canada (3).
Which directors are behind Furlined's commercials?+
Speck & Gordon (13), Will Speck (8), Paco (6), Yael Staav (6), Nick Ball (4) and Martin + Lindsay (3).
What awards has Furlined's work won?+
17 award-winning spots, including Cannes Lions Grand Prix 2019 for The New York Times “The Truth Is Worth It: Perseverance”, Cannes Lions Grand Prix 2019 for The New York Times “The Truth Is Worth It: Resolve” and Cannes Lions Gold 2019 for The New York Times “Courage”.
Who owns Furlined?+
Furlined is independent.
Where is Furlined based?+
Santa Monica, California, USA, with offices in Los Angeles, New York, London.
Who are Furlined's clients?+
In the library: The New York Times (7 commercials, 2019–2023), Geico (5 commercials, 2007–2016), Moto X/Motorola (2 commercials, 2014–2014), United Healthcare (1 commercials, 2015–2015), AT&T (1 commercials, 2019–2019) and Walmart (1 commercials, 2012–2012).
10 · Discover
Other production companies with similar work
Not connected to Furlined: matched by the ideas, tone and categories of their commercials.



