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Eli Lilly and Company “Never Over” 2026

Eli Lilly and Company “Never Over” (2026) is an Eli Lilly and Company commercial directed by TJ Martin for Wieden+Kennedy, produced by Furlined. It won 3 awards, including Clio Health 2026 Gold — Film Craft / Editing and AICP Post 2026 Winner Dialogue/Monologue/Spoken Word.

This ad showcases the relentless pursuit of scientific discovery and athletic achievement, emphasizing that progress in health and human potential is "Never Over."

Video: Eli Lilly and Company on YouTube

Shot by shot

  1. A woman looks out at a flock of birds flying in the blue hour sky, with a street light and buildings in the background.© Eli Lilly and Company0:02
  2. A lone ski jumper in a black suit and helmet sits at the top of a snowy ski jump, looking down the slope on a cold day.© Eli Lilly and Company0:08
  3. An overhead shot shows a hockey team in dark jerseys huddled in a circle around their goalie on a bright ice rink.© Eli Lilly and Company0:15
  4. A person's hand scrapes excess wax off a ski base, revealing fresh wax and snow-like shavings, in a close-up shot.© Eli Lilly and Company0:18
  5. A doctor in a white coat uses a stethoscope to listen to the chest of a shirtless patient in a black and white, grainy shot.© Eli Lilly and Company0:21
  6. Two people hold hands in a bathtub, one with an IV in their arm, in a close-up shot.© Eli Lilly and Company0:23
  7. A young female ice skater in a white costume performs a spin on an ice rink, with her arms raised above her head.© Eli Lilly and Company0:27
  8. A person in a white shirt and dark pants falls on an ice rink, with another person's legs visible in the background.© Eli Lilly and Company0:29
  9. A black and white archival shot shows a bobsled team crashing on a snowy track, with one person falling out of the sled.© Eli Lilly and Company0:30
  10. A male athlete in a black speed suit pushes off on a skeleton sled at the start of an ice track on a snowy mountain.© Eli Lilly and Company0:39
  11. A row of small glass vials with metal caps moves from left to right on a conveyor belt in a factory setting.© Eli Lilly and Company0:46
  12. A female skier in a blue suit with number 55 on it, lands on a snowy ski jump slope, with spectators in the background.© Eli Lilly and Company0:50

Stills © Eli Lilly and Company. Made by Wieden+Kennedy, Furlined and TJ Martin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Interweaving scientific method with athletic endeavors to show relentless pursuit of progress.

Tagline: “HEALTH IS NEVER OVER”

scientific discoveryathletic achievementhistorical footagemontage of struggles and triumphsvoice-over narrationrepetition of key phrases

The cut

Length
60 s
Shots
48
Average shot
1.3 s
Format
mixed

What creatives use Eli Lilly and Company “Never Over” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eli Lilly and Company “Never Over”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman looks out at a flock of birds flying in the blue hour sky, with a street light and buildings in the background.© Eli Lilly and CompanyA lone ski jumper in a black suit and helmet sits at the top of a snowy ski jump, looking down the slope on a cold day.© Eli Lilly and CompanyAn overhead shot shows a hockey team in dark jerseys huddled in a circle around their goalie on a bright ice rink.© Eli Lilly and CompanyA person's hand scrapes excess wax off a ski base, revealing fresh wax and snow-like shavings, in a close-up shot.© Eli Lilly and Company
    Frames from Eli Lilly and Company “Never Over”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eli Lilly and Company “Never Over” in order, with its length, framing and what happens in it.

    A woman looks out at a flock of birds flying in the blue hour sky, with a street light and buildings in the background.© Eli Lilly and CompanyA lone ski jumper in a black suit and helmet sits at the top of a snowy ski jump, looking down the slope on a cold day.© Eli Lilly and CompanyAn overhead shot shows a hockey team in dark jerseys huddled in a circle around their goalie on a bright ice rink.© Eli Lilly and CompanyA person's hand scrapes excess wax off a ski base, revealing fresh wax and snow-like shavings, in a close-up shot.© Eli Lilly and CompanyA doctor in a white coat uses a stethoscope to listen to the chest of a shirtless patient in a black and white, grainy shot.© Eli Lilly and CompanyTwo people hold hands in a bathtub, one with an IV in their arm, in a close-up shot.© Eli Lilly and Company
    Length: 60 s · Shots: 48 · Average shot: 1.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a scientific discovery

    Before you present an idea, you need to know who has done it, and how.

    Eli Lilly and Company “Never Over” is built on a scientific discovery. Search the library by idea to see every spot that uses it.

    Pfizer “Science Will Win”© PfizerNeutro Roberts “The Story of Henry Roberts”© Neutro RobertsCancer Research UK “Cancer Is Happening Right Now, RIGHT NOW”© Cancer Research UKBC Cancer Foundation “The Point of Impact”© BC Cancer Foundation
    Pfizer · Neutro Roberts · Cancer Research UK · BC Cancer Foundation

More commercials by TJ Martin

  • The New York Times "The Truth Is Worth It" (2023) commercial still© The New York TimesThe New York Times “The Truth Is Worth It” 2023Dir. TJ Martin · Droga5

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Eli Lilly and Company “Never Over” commercial?

TJ Martin directed it, produced by Furlined, for the agency Wieden+Kennedy.

Which agency made Eli Lilly and Company “Never Over”?

Wieden+Kennedy created it for Eli Lilly and Company (2026).

What awards did Eli Lilly and Company “Never Over” win?

3 awards, including Clio Health 2026 Gold — Film Craft / Editing, Clio Health 2026 Silver — Film / 61 Seconds to Five Minutes and AICP Post 2026 Winner Dialogue/Monologue/Spoken Word.

What is the tagline of Eli Lilly and Company “Never Over”?

“HEALTH IS NEVER OVER”

Sources for the credits and awards

aicpawards.comclios.comclios.comThe Workyoutube.comdandad.org