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commercial director

Yael Staav

Yael Staav is a commercial director. FrameThrower's visual library has 13 of their commercials (2006–2026), cut shot by shot, 1 of them award-winning. The work includes spots for Sutter Health, Etsy, Dove and FIFA, produced most often by Furlined and Soft Citizen, for agencies including Optimism BH, 72andSunny NY and Ogilvy.

13
Commercials in our library
1
Award-winning
2006–2026
Active

01 · Featured

Yael Staav's most awarded commercial

Dove “Evolution” (2006), still© DoveDove “Evolution” (2006), frame 2© DoveDove “Evolution” (2006), frame 3© DoveDove “Evolution” (2006), frame 4© DoveDove “Evolution” (2006), frame 5© Dove

Cannes Lions Grand Prix 2007

Dove “Evolution” 2006

This ad exposes the unrealistic beauty standards in advertising by showing a woman's transformation from natural to heavily made-up and digitally altered for a billboard.

Directed by Yael Staav · Ogilvy & Mather · Reginald Pike

02 · Brands

Brands Yael Staav has made commercials for

Every brand in the library, by award-winning work.

  • Dove2006

    1 commercials · 1 award-winning

  • Sutter Health2024

    3 commercials

  • Etsy2023

    2 commercials

  • FIFA2016

    1 commercials

  • General Mills2024

    1 commercials

  • Maple Leaf2019

    1 commercials

  • Tim Hortons2019

    1 commercials

  • Women's Shelters Canada2022

    1 commercials

  • M&M Food Market2026

    1 commercials

  • HP2022

    1 commercials

03 · Works with

Who Yael Staav works with

From the credits: the companies behind the spots, by number of spots.

Production companies Yael Staav works with

04 · Awards

Yael Staav's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Cannes Lions

    1 top prize

Top award-winning spots

  • Cannes Lions Grand Prix 2007Dove “Evolution”

05 · Work

Commercials by Yael Staav

Our visual library has 13 Yael Staav commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

Latest

M&M Food Market “Homemade-ish” (2026)© M&M Food MarketM&M Food Market “Homemade-ish” 2026
General Mills “Cheerios with Heart” (2024)© General MillsGeneral Mills “Cheerios with Heart” 2024
Sutter Health “Never stop caring for patients” (2024)© Sutter HealthSutter Health “Never stop caring for patients” 2024
Sutter Health “Getting better never stops” (2024)© Sutter HealthSutter Health “Getting better never stops” 2024
Sutter Health “For 165 years - we've never stopped caring” (2024)© Sutter HealthSutter Health “For 165 years - we've never stopped caring” 2024

Most awarded

  • Dove "Evolution" (2006) commercial still© DoveDove “Evolution” 2006Dir. Yael Staav · Ogilvy & MatherCannes Lions Grand Prix 2007
  • M&M Food Market "Homemade-ish" (2026) commercial still© M&M Food MarketM&M Food Market “Homemade-ish” 2026Dir. Yael Staav · Lifelong Crush
  • General Mills "Cheerios with Heart" (2024) commercial still© General MillsGeneral Mills “Cheerios with Heart” 2024Dir. Yael Staav · BBDO MW
  • Sutter Health "Never stop caring for patients" (2024) commercial still© Sutter HealthSutter Health “Never stop caring for patients” 2024Dir. Yael Staav · Optimism BH
  • Sutter Health "Getting better never stops" (2024) commercial still© Sutter HealthSutter Health “Getting better never stops” 2024Dir. Yael Staav · Optimism BH
  • Sutter Health "For 165 years - we've never stopped caring" (2024) commercial still© Sutter HealthSutter Health “For 165 years - we've never stopped caring” 2024Dir. Yael Staav · Optimism BH
  • Etsy "For the life Your Made For - Growing Up" (2023) commercial still© EtsyEtsy “For the life Your Made For - Growing Up” 2023Dir. Yael Staav · 72andSunny NY
  • Etsy "For the Life Your Making - Made for Grand Mates" (2023) commercial still© EtsyEtsy “For the Life Your Making - Made for Grand Mates” 2023Dir. Yael Staav · 72andSunny NY
  • Women's Shelters Canada "Sheltersafe. More than shelter" (2022) commercial still© Women's Shelters CanadaWomen's Shelters Canada “Sheltersafe. More than shelter” 2022Dir. Yael Staav · LG2
  • HP "Plant a Tree" (2022) commercial still© HPHP “Plant a Tree” 2022Dir. Yael Staav · Edelman UK
  • Maple Leaf "Maple Leaf - Yael Staav" (2019) commercial still© Maple LeafMaple Leaf “Maple Leaf - Yael Staav” 2019Dir. Yael Staav · Sid Lee
  • Tim Hortons "Tim Hortons - Yael Staav" (2019) commercial still© Tim HortonsTim Hortons “Tim Hortons - Yael Staav” 2019Dir. Yael Staav · Zulu Alpha Kilo
  • FIFA "Heroines" (2016) commercial still© FIFAFIFA “Heroines” 2016Dir. Yael Staav · Marketel

06 · For producers

What producers use Yael Staav's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Yael Staav's work and find directors with a similar style, each with every spot, agency, production company and award.

    Docter Twins© FactSetDuncan Christie© AvonmoreJack Linderman© Mayo ClinicHugh Rochfort© Crisis
    Similar to Yael Staav: Docter Twins, Duncan Christie, Jack Linderman

  2. 02Yael Staav's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 13 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Dove “Evolution”© DoveM&M Food Market “Homemade-ish”© M&M Food MarketGeneral Mills “Cheerios with Heart”© General MillsSutter Health “Never stop caring for patients”© Sutter Health
    13 commercials, 1 award-winning

07 · Questions

About Yael Staav

What commercials has Yael Staav directed?+

13 in the library, 2006–2026, including Dove “Evolution”, M&M Food Market “Homemade-ish”, General Mills “Cheerios with Heart” and Sutter Health “Never stop caring for patients”.

Which production company does Yael Staav work with?+

Most often Furlined (6 spots), also Soft Citizen, Reginald Pike and The Lift.

Which agencies has Yael Staav worked with?+

Optimism BH (3), 72andSunny NY (2), Ogilvy (1), Marketel (1) and BBDO MW (1).

What awards has Yael Staav's work won?+

1 award-winning spots, including Cannes Lions Grand Prix 2007 for Dove “Evolution”.

Which directors have a similar style to Yael Staav?+

Docter Twins, Duncan Christie, Jack Linderman, Hugh Rochfort and Jason Docter, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Yael Staav: matched by the ideas, tone and categories of their commercials.