Optimism BH: Advertising Agency, 14 Commercials, Directors & Credits

01 · Featured

Optimism BH's most awarded commercial

HotelTonight “It Pays to Vacation” (2025), still

HotelTonight “It Pays to Vacation” (2025), frame 2

HotelTonight “It Pays to Vacation” (2025), frame 3

HotelTonight “It Pays to Vacation” (2025), frame 4

HotelTonight “It Pays to Vacation” 2025

A split-screen ad shows two men, one enjoying luxurious hotel stays and the other experiencing quirky, adventurous Airbnb trips, highlighting the benefits of HotelTonight and its Airbnb rewards.

Directed by Carl Sundemo · Optimism BH · Epoch Films

02 · Directors

Notable directors at Optimism BH

Who made the work, and how much of it won awards. From the credits on every spot.

© Sutter HealthYael Staav3 spots · Sutter Health “Never stop caring for patients”
© Extra Space StorageGeordie Stephens3 spots · Extra Space Storage “Motorcycle”
© HotelTonightCarl Sundemo2 spots · HotelTonight “It Pays to Vacation”
© 8x8Juan Santa-Cruz2 spots · 8x8 “The Power of Genelle”
© The Habit Burger GrillBenji Weinstein1 spots · The Habit Burger Grill “The Habit Burger Grill - Charlie”
© AriatJoe Connor1 spots · Ariat “Climb”
© Special OlympicsMatt Palmer1 spots · Special Olympics “Northern California - Special Leader”
© Habit Burger & GrillDaniel B Levin1 spots · Habit Burger & Grill “Aaron and Caleb”

03 · Clients

Optimism BH's clients

Every brand in the library, by award-winning work.

Sutter Health2024
3 commercials
Extra Space Storage2025
3 commercials
HotelTonight2025
2 commercials
8x82025
2 commercials
The Habit Burger Grill2024
1 commercials
Ariat2024
1 commercials
Special Olympics2023
1 commercials
Habit Burger & Grill2025
1 commercials

04 · Works with

Who Optimism BH works with

From the credits: the companies behind the spots, by number of spots.

Production companies Optimism BH hires

05 · Work

Commercials by Optimism BH

Our visual library has 14 Optimism BH commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

HotelTonight “It Pays to Vacation” (2025)

HotelTonight “Spontaneous Escape Now - Planned Getaway Later” (2025)

Extra Space Storage “Extra Space Storage - Boomerang” (2025)

Most awarded

06 · For producers

What producers use Optimism BH's page for

01Who Optimism BH hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Optimism BH's 14 commercials, spot by spot.
© HotelTonight© HotelTonight© Extra Space Storage© Extra Space Storage
Yael Staav · Geordie Stephens · Carl Sundemo
02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Optimism BH's work by year, brand and award in one place, and the companies with a similar body of work.
© PETA© The New York Times© DoorDash© Aqualtis Washing Machine
Similar: BBDO, Droga5, Wieden+Kennedy

07 · Questions

About Optimism BH

What commercials has Optimism BH made?+

14 in the library, 2023–2025, including HotelTonight “It Pays to Vacation”, HotelTonight “Spontaneous Escape Now - Planned Getaway Later”, Extra Space Storage “Motorcycle” and Extra Space Storage “Motherhood”.

Which directors does Optimism BH work with?+

Yael Staav (3), Geordie Stephens (3), Carl Sundemo (2), Juan Santa-Cruz (2), Benji Weinstein (1) and Joe Connor (1).

Who are Optimism BH's clients?+

In the library: Sutter Health (3 commercials, 2024–2024), Extra Space Storage (3 commercials, 2025–2025), HotelTonight (2 commercials, 2025–2025), 8x8 (2 commercials, 2025–2025), The Habit Burger Grill (1 commercials, 2024–2024) and Ariat (1 commercials, 2024–2024).