1st Ave Machine

01 · Featured

1st Ave Machine's most awarded commercial

Clio Awards Gold 2014

IBM “A Boy and His Atom” 2014

IBM scientists create the world's smallest stop-motion film, "A Boy and His Atom," by manipulating individual atoms to tell a story and showcase their data storage research.

Directed by Nico Casavecchia · Ogilvy · 1st Ave Machine

See the spot →Every shot in the library

02 · Directors

Notable directors at 1st Ave Machine

Who made the work, and how much of it won awards. From the credits on every spot.

• © Google Chrome1 award-winningAaron Duffy2 spots · Google Chrome “Google Chrome”
• © Sonos1 award-winningTomi Dieguez2 spots · Sonos “Sonos Your Home”
• © SolarCity1 award-winningBecho Lo Bianco1 spots · SolarCity “How Natural Gas Power Gets To You”
• © IBM1 award-winningNico Casavecchia1 spots · IBM “A Boy and His Atom”
• © Bath and Body WorksMathery6 spots · Bath and Body Works “Holiday - 45”
• © HiltonDanielle Katvan4 spots · Hilton “Grammy's”
• © DuluxMarc Reisbig4 spots · Dulux “Dulux”
• © ecobeeKarim Zariffa4 spots · ecobee “Imagine What Home Could Be”
• © WixTim Brown3 spots · Wix “Wix Harmony: The New Way to Create”
• © InstaxRoman Rütten3 spots · Instax “Time for the Unexpected”
• © DramamineJonathan Gurvit2 spots · Dramamine “Elevator”
• © Woodland TrustEm Cole2 spots · Woodland Trust “Plant More Trees”

03 · Clients

1st Ave Machine's clients

Every brand in the library, by award-winning work.

• SolarCity2016

  1 commercials · 1 award-winning

• Google Chrome2010

  1 commercials · 1 award-winning

• IBM2014

  1 commercials · 1 award-winning

• Sonos2015

  1 commercials · 1 award-winning

• Lego2025

  3 commercials

• Walmart2023–2024

  2 commercials

• Lyft2024

  2 commercials

• Cutwater2023

  2 commercials

• 8x82025

  2 commercials

• Android2023

  2 commercials

• Google2009

  1 commercials

• Wix2026

  1 commercials

Also: Stella Artois, Samsung, Dramamine, ESPN, Toyota, Instax, Hilton, Nissan, Dulux, Airheads, Facebook, Bath and Body Works

04 · Works with

Who 1st Ave Machine works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

1st Ave Machine's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Epica

  .

• 1

  Webby Awards

  .

• 1

  Clio Awards

  .

• 1

  D&AD

  .

06 · Work

Commercials by 1st Ave Machine

Our visual library has 47 1st Ave Machine commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© WixWix “Wix Harmony: The New Way to Create” 2026

© InstaxInstax “Time for the Unexpected” 2026

© FacebookFacebook “Free To Date” 2026

© Bath and Body WorksBath and Body Works “Holiday - 45” 2026

© LegoLego “Play Unstoppable Rayssa” 2025

Most awarded

• © IBMIBM “A Boy and His Atom” 2014Dir. Nico Casavecchia · OgilvyClio Awards Gold 2014
• © Google ChromeGoogle Chrome “Google Chrome” 2010Dir. Aaron DuffyWebby Awards 2010
• © SonosSonos “Sonos Your Home” 2015Dir. Tomi DieguezD&AD Wood Pencil 2015
• © SolarCitySolarCity “How Natural Gas Power Gets To You” 2016Dir. Becho Lo Bianco · Arnold WorldwideEpica Bronze 2016
• © GoogleGoogle “Parisian Love” 2009Dir. Aaron Duffy · Google Creative LabAICP Awards Honoree 2010
• © WixWix “Wix Harmony: The New Way to Create” 2026Dir. Tim Brown · In-house
• © InstaxInstax “Time for the Unexpected” 2026Dir. Roman Rütten · McCann
• © FacebookFacebook “Free To Date” 2026Dir. Tim Brown · Special Guest
• © Bath and Body WorksBath and Body Works “Holiday - 45” 2026Dir. Mathery · the community
• © LegoLego “Play Unstoppable Rayssa” 2025Dir. Danielle Katvan · LEGO AGENCY
• © LegoLego “Play Unstoppable Loserfruit” 2025Dir. Danielle Katvan · LEGO AGENCY
• © LegoLego “Play Unstoppable The Linda Lindas” 2025Dir. Danielle Katvan · LEGO AGENCY
• © Optimum NutritionOptimum Nutrition “Cameron Brink Is Pretty Damn Good” 2025Dir. Em Cole · TBWA
• © 8x88x8 “The Power of Genelle” 2025Dir. Juan Santa-Cruz · Optimism BH
• © 8x88x8 “The Power of Chris” 2025Dir. Juan Santa-Cruz · Optimism BH
• © MetaMeta “IG True Stories” 2025Dir. Lake Buckley
• © WalmartWalmart “30th Anniversary” 2024Cossette
• © DramamineDramamine “Elevator” 2024Dir. Jonathan Gurvit · FCB
• © NissanNissan “Electrify Your Life” 2024Dir. Roman Rütten · TBWA\Canada
• © LyftLyft “Date” 2024Dir. Marc Reisbig · Special Guest
• © LyftLyft “Sleeping In” 2024Dir. Marc Reisbig · Special Guest
• © Community Coffee CompanyCommunity Coffee Company “Generations” 2024Dir. Mathery · Omnicom Production
• © Urban OutfittersUrban Outfitters “LOLidays” 2024Dir. Laurence "BAZ" Morais · 1stAveMachine
• © Mondelēz InternationalMondelēz International “Triscuit” 2024Dir. Mathery · Digitas USA

07 · For producers

What producers use 1st Ave Machine's page for

1. 01Who directs for 1st Ave Machine

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind 1st Ave Machine's 47 commercials, with the agencies and awards.

   © IBM© Google Chrome© Sonos© SolarCity

   Mathery · Danielle Katvan · Marc ReisbigOpen 1st Ave Machine in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   1st Ave Machine's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Old Spice© Vanish© Ubisoft

   Similar: Biscuit Filmworks, MJZ, SmugglerCompare in the library →

08 · Questions

About 1st Ave Machine