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Google Chrome “Google Chrome” 2010

Google Chrome “Google Chrome” (2010) is a Google Chrome commercial directed by Aaron Duffy, produced by 1st Ave Machine. It won one award: Webby 2010 People's Voice Interactive Advertising: Online Commercials.

This ad showcases Google Chrome's speed through a series of elaborate, Rube Goldberg-esque experiments, comparing its performance against physical phenomena like potatoes, sound waves, and lightning.

Video: Google Chrome on YouTube

Shot by shot

  1. A Google Chrome logo, made of a spinning, colorful disc, is mounted on a small, grey machine on a wooden surface, with a brick wall in the background.© Google Chrome0:00
  2. A white object is launched from a red tube, shattering into many pieces as it hits a metal bar, with a bright light tube on the right.© Google Chrome0:10
  3. A person's hand connects a yellow wire to a battery with alligator clips, demonstrating an electrical circuit in a dimly lit setting.© Google Chrome0:18
  4. A male hand holds a salt shaker over a wooden table with various objects, including a lightbulb and wires, in a dimly lit room.© Google Chrome0:25
  5. A close-up shot shows a clear tube with a purple ring, as a bright orange liquid flows through it.© Google Chrome0:36
  6. A close-up shot shows a clear pipe with glowing orange liquid flowing through it, connected to a white mechanism, in a dark setting.© Google Chrome0:42
  7. A computer monitor displays the Google Chrome browser with a blank page, while potatoes sit on a shelf next to it.© Google Chrome0:57
  8. A person's hand adjusts the volume slider on a small red and white electronic keyboard, with cables connected.© Google Chrome1:08
  9. A large, realistic, pale pink silicone ear model hangs from a metal bar, with a small black device attached to its top, as a thin pink string emerges from its ear canal in an interior setting.© Google Chrome1:20
  10. A white piece of paper on a clipboard with the text "Chrome Browser vs. Lightning" is shown on a wooden surface.© Google Chrome1:33
  11. A man's hands adjust a large, black dial on a blue-grey industrial machine, turning it clockwise in a close-up shot.© Google Chrome1:39
  12. A miniature pirate ship with black sails and a skull and crossbones flag is hit by a sparkler and water splashes around it in a dark setting.© Google Chrome1:51

Stills © Google Chrome. Made by 1st Ave Machine and Aaron Duffy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rube Goldberg machines demonstrate Chrome's speed against real-world forces.

Tagline: “The Internet. Chrome fast.”

Rube Goldberg machinescientific experimentminiature modelsslow motion effectsproduct comparisonplayful destruction

The cut

Length
129 s
Shots
71
Average shot
1.8 s

What creatives use Google Chrome “Google Chrome” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Google Chrome “Google Chrome”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white object is launched from a red tube, shattering into many pieces as it hits a metal bar, with a bright light tube on the right.© Google ChromeA person's hand connects a yellow wire to a battery with alligator clips, demonstrating an electrical circuit in a dimly lit setting.© Google ChromeA male hand holds a salt shaker over a wooden table with various objects, including a lightbulb and wires, in a dimly lit room.© Google ChromeA close-up shot shows a clear tube with a purple ring, as a bright orange liquid flows through it.© Google Chrome
    Frames from Google Chrome “Google Chrome”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Google Chrome “Google Chrome” in order, with its length, framing and what happens in it.

    A white object is launched from a red tube, shattering into many pieces as it hits a metal bar, with a bright light tube on the right.© Google ChromeA person's hand connects a yellow wire to a battery with alligator clips, demonstrating an electrical circuit in a dimly lit setting.© Google ChromeA male hand holds a salt shaker over a wooden table with various objects, including a lightbulb and wires, in a dimly lit room.© Google ChromeA close-up shot shows a clear tube with a purple ring, as a bright orange liquid flows through it.© Google ChromeA close-up shot shows a clear pipe with glowing orange liquid flowing through it, connected to a white mechanism, in a dark setting.© Google ChromeA computer monitor displays the Google Chrome browser with a blank page, while potatoes sit on a shelf next to it.© Google Chrome
    Length: 129 s · Shots: 71 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a scientific experiment

    Before you present an idea, you need to know who has done it, and how.

    Google Chrome “Google Chrome” is built on a scientific experiment. Search the library by idea to see every spot that uses it.

    Pretty Polly “Wild About That Bra”© Pretty PollyThai Health Promotion Foundation “The Experimental”© Thai Health Promotion FoundationGoogle “Potato 3D”© GoogleColumbia Sportswear “Balloon Test”© Columbia Sportswear
    Pretty Polly · Thai Health Promotion Foundation · Google · Columbia Sportswear

More commercials by Aaron Duffy

  • Google "Potato 3D" (2011) commercial still© GoogleGoogle “Potato 3D” 2011Dir. Aaron Duffy · BBHThe One Show Bronze 2011

Award-winning tech commercials

Questions

Who directed the Google Chrome “Google Chrome” commercial?

Aaron Duffy directed it, produced by 1st Ave Machine.

What awards did Google Chrome “Google Chrome” win?

1 awards, including Webby 2010 People's Voice Interactive Advertising: Online Commercials.

What is the tagline of Google Chrome “Google Chrome”?

“The Internet. Chrome fast.”

Sources for the credits and awards

winners.webbyawards.comapi.recogmedia.net