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commercial production company · New York

Imperial Woodpecker

Imperial Woodpecker is a commercial production company. Founded in 2009 by Stacy Wall and Doug Halbert in New York, USA. FrameThrower's visual library has 42 Imperial Woodpecker commercials (2010–2026), cut shot by shot, 11 of them award-winning, for clients including Nike, Adidas, NASCAR and Instacart, directed by Stacy Wall, Sam Brown and Simon McQuoid among others.

Visit imperial.tv
42
Commercials in our library
11
Award-winning
2010–2026
Active
2009
Founded
New York
Based in

01 · Featured

Imperial Woodpecker's most awarded commercial

Accenture “Changing Tree” (2024), still© AccentureAccenture “Changing Tree” (2024), frame 2© AccentureAccenture “Changing Tree” (2024), frame 3© AccentureAccenture “Changing Tree” (2024), frame 4© AccentureAccenture “Changing Tree” (2024), frame 5© AccentureAccenture “Changing Tree” (2024), frame 6© Accenture

British Arrows Gold 2024

Accenture “Changing Tree” 2024

A mystical "walking tree" in a vibrant jungle symbolizes business reinvention, showcasing nature's adaptability and Accenture's role in guiding change.

Directed by Sam Brown · Droga5 · Imperial Woodpecker

Also watch

Video: Mark Jenkinson on Vimeo

Nascar “Always Forward” 2023 →AICP Awards Winner 2023

02 · Directors

Notable directors at Imperial Woodpecker

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Imperial Woodpecker's clients

Every brand in the library, by award-winning work.

  • Nike2013–2024

    3 commercials · 2 award-winning

  • Adidas2010–2013

    2 commercials · 2 award-winning

  • NASCAR2023

    2 commercials · 1 award-winning

  • Instacart2023

    1 commercials · 1 award-winning

  • Jordan Brand2026

    1 commercials · 1 award-winning

  • Gatorade2016

    1 commercials · 1 award-winning

  • Accenture2024

    1 commercials · 1 award-winning

  • Apple2018

    1 commercials · 1 award-winning

  • Sony PlayStation2012

    1 commercials · 1 award-winning

  • Constellation Brands2018

    3 commercials

  • Delta Air Lines2026

    3 commercials

  • MSC Cruises2026

    3 commercials

Also: TOYOTA, Electronic Arts, Adobe, Weight Watchers, Michelob Ultra, Pluto TV, Apple AirPods, Realtor.com, Espn, Coinbase, Apple iPhone, Acura

04 · Works with

Who Imperial Woodpecker works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Imperial Woodpecker's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 3

    Clio Awards

    .

  • 3

    AICP Awards

    .

  • 1

    ADC Awards

    .

  • 1

    DGA Awards

    .

  • 1

    shots Awards

    .

  • 1

    British Arrows

    .

  • 1

    Ciclope

    .

Top award-winning spots

  • British Arrows Gold 2024Accenture “Changing Tree”
  • AICP Awards Winner 2023Nascar “Always Forward”
  • AICP Awards Winner 2016Nike “Short A Guy”
  • AICP Awards Winner 2013Adidas “Wake Up”
  • DGA Awards 2010Adidas “Slim Chin & D Rose”
  • Clio Awards Silver 2026Jordan Brand “Can't Ban Greatness”
  • shots Awards Gold 2024Nike “Only Basketball”
  • Ciclope Gold 2018Apple “Sway”

06 · Work

Commercials by Imperial Woodpecker

Our visual library has 42 Imperial Woodpecker commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2010
2015
2020
2025

Latest

Jordan Brand “Can't Ban Greatness” (2026)© Jordan BrandJordan Brand “Can't Ban Greatness” 2026Clio Awards Silver 2026
Delta Air Lines “Commit to Fly” (2026)© Delta Air LinesDelta Air Lines “Commit to Fly” 2026
Delta Air Lines “What We Carry” (2026)© Delta Air LinesDelta Air Lines “What We Carry” 2026
Delta Air Lines “Altitude” (2026)© Delta Air LinesDelta Air Lines “Altitude” 2026
MSC Cruises “Gnocchi & Karaoke” (2026)© MSC CruisesMSC Cruises “Gnocchi & Karaoke” 2026

Most awarded

  • Accenture "Changing Tree" (2024) commercial still© AccentureAccenture “Changing Tree” 2024Dir. Sam Brown · Droga5British Arrows Gold 2024
  • Nascar "Always Forward" (2023) commercial still© NascarNascar “Always Forward” 2023Dir. Mark Jenkinson · 77 Ventures CreativeAICP Awards Winner 2023
  • Nike "Short A Guy" (2016) commercial still© NikeNike “Short A Guy” 2016Dir. Stacy Wall · Wieden+KennedyAICP Awards Winner 2016
  • Adidas "Wake Up" (2013) commercial still© AdidasAdidas “Wake Up” 2013Dir. Stacy Wall · 180LAAICP Awards Winner 2013
  • Adidas "Slim Chin & D Rose" (2010) commercial still© AdidasAdidas “Slim Chin & D Rose” 2010Dir. Stacy Wall · 180LADGA Awards 2010
  • Jordan Brand "Can't Ban Greatness" (2026) commercial still© Jordan BrandJordan Brand “Can't Ban Greatness” 2026Wieden+KennedyClio Awards Silver 2026
  • Nike "Only Basketball" (2024) commercial still© NikeNike “Only Basketball” 2024Dir. Stacy Wall · Wieden+Kennedyshots Awards Gold 2024
  • Apple "Sway" (2018) commercial still© AppleApple “Sway” 2018Dir. Sam Brown · TBWACiclope Gold 2018
  • Gatorade "Don't Go Down" (2016) commercial still© GatoradeGatorade “Don't Go Down” 2016Dir. Stuart McIntyre · TBWA\Chiat\DayClio Awards Bronze 2016
  • Sony PlayStation "Michael" (2012) commercial still© Sony PlayStationSony PlayStation “Michael” 2012Dir. Simon McQuoid · DeutschClio Awards Bronze 2012
  • Instacart "The World Is Your Cart" (2023) commercial still© InstacartInstacart “The World Is Your Cart” 2023Droga5ADC Awards Bronze 2023
  • Weight Watchers "All You Can Eat" (2015) commercial still© Weight WatchersWeight Watchers “All You Can Eat” 2015Dir. Sam Brown · Weiden+KennedyAICP Awards Honoree 2015
  • Nike "Vapor Trail" (2013) commercial still© NikeNike “Vapor Trail” 2013Dir. Mark Zibert · Wieden+KennedyAICP Awards Honoree 2013
  • Apple AirPods "Airpods Pro — Jump" (2020) commercial still© Apple AirPodsApple AirPods “Airpods Pro — Jump” 2020TBWA\Media Arts LabEmmy (Outstanding Commercial) Nominee 2021
  • Delta Air Lines "Commit to Fly" (2026) commercial still© Delta Air LinesDelta Air Lines “Commit to Fly” 2026Dir. Sam Brown · Wieden+Kennedy
  • Delta Air Lines "What We Carry" (2026) commercial still© Delta Air LinesDelta Air Lines “What We Carry” 2026Dir. Sam Brown · Wieden+Kennedy
  • Delta Air Lines "Altitude" (2026) commercial still© Delta Air LinesDelta Air Lines “Altitude” 2026Dir. Sam Brown · Wieden+Kennedy
  • MSC Cruises "Gnocchi & Karaoke" (2026) commercial still© MSC CruisesMSC Cruises “Gnocchi & Karaoke” 2026Dir. Stacy Wall · Highdive
  • MSC Cruises "That’s Funny" (2026) commercial still© MSC CruisesMSC Cruises “That’s Funny” 2026Dir. Stacy Wall · Highdive
  • MSC Cruises "Cabana & Spritz" (2026) commercial still© MSC CruisesMSC Cruises “Cabana & Spritz” 2026Dir. Stacy Wall · Highdive
  • Verizon "The Ride" (2026) commercial still© VerizonVerizon “The Ride” 2026Dir. Autumn Durald Arkapaw · MikeTeevee
  • Adobe "Just Imagine - Kinigra" (2026) commercial still© AdobeAdobe “Just Imagine - Kinigra” 2026Dir. Gui Borchert · Hecho
  • Adobe "Just Imagine - Val" (2026) commercial still© AdobeAdobe “Just Imagine - Val” 2026Dir. Gui Borchert · Hecho
  • Truly Hard Seltzer "US Soccer Anthem" (2026) commercial still© Truly Hard SeltzerTruly Hard Seltzer “US Soccer Anthem” 2026Dir. Andrew Jasperson · KDSP

07 · For producers

What producers use Imperial Woodpecker's page for

  1. 01Who directs for Imperial Woodpecker

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Imperial Woodpecker's 42 commercials, with the agencies and awards.

    Accenture “Changing Tree”© AccentureNascar “Always Forward”© NascarNike “Short A Guy”© NikeAdidas “Wake Up”© Adidas
    Stacy Wall · Sam Brown · Simon McQuoid
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Imperial Woodpecker's work by year, brand and award in one place, and the companies with a similar body of work.

    MJZ© Old SpiceStink© UbisoftSmuggler© VanishBiscuit Filmworks© Anthropic
    Similar: MJZ, Stink, Smuggler

08 · Questions

About Imperial Woodpecker

What commercials has Imperial Woodpecker made?+

42 in the library, 2010–2026, including Accenture “Changing Tree”, Nascar “Always Forward”, Nike “Short A Guy” and Adidas “Wake Up”.

Which agencies has Imperial Woodpecker worked with?+

Wieden+Kennedy (8), Highdive (3), Droga5 (2), TBWA\Media Arts Lab (2) and 180LA (2).

Which directors are behind Imperial Woodpecker's commercials?+

Stacy Wall (13), Sam Brown (7), Simon McQuoid (6), Mark Jenkinson (3), Lisa Gunning (2) and Gui Borchert (2).

What awards has Imperial Woodpecker's work won?+

11 award-winning spots, including British Arrows Gold 2024 for Accenture “Changing Tree”, AICP Awards Winner 2023 for Nascar “Always Forward” and AICP Awards Winner 2016 for Nike “Short A Guy”.

Where is Imperial Woodpecker based?+

New York, USA, with offices in Los Angeles.

Who are Imperial Woodpecker's clients?+

In the library: Nike (3 commercials, 2013–2024), Adidas (2 commercials, 2010–2013), NASCAR (2 commercials, 2023–2023), Instacart (1 commercials, 2023–2023), Jordan Brand (1 commercials, 2026–2026) and Gatorade (1 commercials, 2016–2016).

09 · Discover

Other production companies with similar work

Not connected to Imperial Woodpecker: matched by the ideas, tone and categories of their commercials.